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Quick Answer PR Newswire pricing for a 400-word US1 National release is $1,145 in 2026, plus $365 for each additional 100 words and an annual plan fee, according to PR Newswire's official 2026 Pricing Guide (effective January 1, 2026), which the Independent Book Publishers Association (IBPA) makes public. Most state and local circuits list at $520, and logos, images and AP News placement cost extra. The $805 national price many articles still repeat comes from older rate cards; even the official 2024 guide listed $1,020. PR Newswire posts no prices on its own website, so treat these as list prices before plan terms or discounts. How PR Newswire Pricing Works PR Newswire, part of Cision, has no price list on its website. Its product pages show a sales phone number instead (checked September 15, 2026), so most buyers get their pricing privately. The official list prices are still public. IBPA runs a PR Newswire discount program for its members, and the IBPA PR Newswire program page says: "To check prices before the IBPA member discount, download the following PR Newswire pricing guides." Those rate cards are the most reliable public source for what a release costs. What sets the price of a PR Newswire release Distribution circuit: the geography or audience you buy, from one state up to Premier Global. It sets the base price. Word count: the base price covers 400 words; each additional 100 words costs extra at a circuit-specific rate. Add-ons: logos, multimedia, PDF attachments, AP News placement, online syndication and paid placement. The annual plan: a 12-month plan fee on top of per-release costs. The PR Newswire membership (annual plan) fee The 2026 guide lists a "12-Month Plan (Three options available)" priced as "Pricing varies," with a footnote: "PR Newswire is a plan-based organization subject to an annual fee." It also says PR Newswire Amplify, the AI-powered platform Cision launched in September 2025 in the Americas, EMEA and India, is "included with a PR Newswire plan." The official 2024 guide (effective January 1, 2024) was more specific: "12-Month Membership $305," with a note that "Discounted membership rates may be available." IBPA's program page lists a "Waiver of first year PR Newswire Standard Plan fee ($295 value)" for new members. The $195 fee, or $249 if invoiced, quoted in many articles comes from 2024-era posts and has no official source. Why Most PR Newswire Pricing Online Is Out of Date The price you will see most often online is $805 for a national release. It traces back to rate cards from roughly 2022 to 2024. It appears in Prowly's PR Newswire guide (published June 10, 2024) and Prezly's PR Newswire pricing guide (updated July 17, 2024), and several 2025 and 2026 articles still repeat it. ItemReported or official costSource and date US1 National, 400 words$805 (reported)Prowly, June 10, 2024; Prezly, updated July 17, 2024 Membership$195, or $249 if invoiced (reported)Prowly, June 10, 2024 US1 National, 400 words$1,020 (official)PR Newswire 2024 guide, effective January 1, 2024 12-Month Membership$305 (official)PR Newswire 2024 guide, effective January 1, 2024 US1 National, 400 words$1,145 (official)PR Newswire 2026 guide, effective January 1, 2026 12-Month Plan"Pricing varies" (official)PR Newswire 2026 guide, effective January 1, 2026 The 2026 guide is the most recent source. Prezly's page carries a "last verified August 2026" note but still shows $805, and an August 2026 ReporterOutreach article quotes the 2024 official figures of $1,020 and $305. Part of the confusion: $805 is still on the 2026 card, but it buys a single regional circuit, not a national release. PR Newswire Pricing by Distribution Circuit (2026 vs 2024) Figures below come from PR Newswire's official 2026 US Domestic Pricing Guide and its international and multicultural companion guides (all effective January 1, 2026), compared with the official 2024 Domestic guide from two years earlier. Each cell shows the price for the first 400 words, then each additional 100 words. US national, regional and state circuits Circuit2026 official (400 words / each extra 100)2024 official US1 National$1,145 / $365$1,020 / $325 Top Markets (Finance, Health or Tech)$890 / $260$790 / $235 Regional (Northeast, Southeast, Midwest or West/Southwest), each$805 / $230$715 / $205 DC Region, NY Metro, NY State, NJ + key NYC$665 / $200$590 / $175 All other state and local circuits$520 / $195$460 / $170 US1 + Canada Bilingual or US1 + UK$1,715 / $415$1,530 / $370 A national release lists at more than twice a state release ($1,145 against $520). Most prices rose roughly 12 to 13% from the 2024 guide, so a budget built on 2024 numbers will come in low. International, multicultural and specialty circuits Circuit2026 official (400 words / each extra 100)2024 official Premier Global$11,660 / $3,105$10,375 / $2,760 World General Media$6,965 / $1,910$6,070 / $1,670 World Financial Markets$6,475 / $1,725$5,760 / $1,535 Global Crypto & Financial Markets Premium$6,590 / $1,765$5,600 / $1,500 Single country (for example UK, Greece or India)$630 / $210Not available Single country (for example Germany, France, Japan or China)$835 / $295Not available Multicultural Markets + US1$2,295 / $485$2,045 / $435 National Hispanic + US1$1,535 / $415$1,365 / $370 ESG Specialty – US$1,735 / $425$1,545 / $375 The 2026 International guide notes that "Translations and one complimentary trade category are included with most distributions." Some global circuits rose faster than the domestic ones: Global Crypto & Financial Markets Premium went from $5,600 to $6,590. PR Newswire Add-On Fees: Word Count, Multimedia and AP News Word count Every circuit includes 400 words. After that, each additional 100 words costs $365 on US1 National, $195 on most state and local circuits and $3,105 on Premier Global under the 2026 guide. On a national release, each extra 100 words adds almost a third of the base price. Multimedia, logo and distribution add-ons These flat rates come from the official 2026 and 2024 Domestic guides. Add-on2026 official2024 official Logo$670$595 Image, video or audio (first multimedia element)$550$490 Additional multimedia element$430$380 PDF attachment$550$490 AP News ("direct placement on AP News")$350$310 WebMax (US online syndication)$750$665 Guaranteed Paid PlacementBasic $590; Plus $1,180; National $1,180; Plus Choice $1,385; Custom from $3,540Basic $525; Plus or National $1,050; Custom from $3,150 Market Lists (add-on only)$295 per industry per region$260 Multichannel News Release (MNR)"Call for a price quote""Starts at $5,775" AP News placement is not automatic: it is a $350 add-on, and our overview of AP News press releases gives background on that outlet. A logo ($670) plus a first image ($550) adds $1,220. The 2026 guide lists influencer lists and ProfNet as "Pricing varies," and prices IR websites from Basic at $4,610 per year up to Professional at $20,455 plus $6,945 setup. How Much Does PR Newswire Cost? Worked Examples These totals are simple arithmetic from the official 2026 Domestic guide, excluding the annual plan fee and any discount. 400-word release on a state or local circuit (outside DC, New York and New Jersey): $520. 400-word release on US1 National: $1,145. 700-word release on US1 National: $1,145 + 3 × $365 = $2,240. Under the 2024 guide, the same release listed at $1,020 + 3 × $325 = $1,995. 700-word US1 release with one image and a logo: $2,240 + $550 + $670 = $3,460. Add AP News placement and the total reaches $3,810. In the last example, the US1 base price is only about a third of the bill. Length and visuals drive the rest. Is PR Newswire Worth the Price? Who It Suits PR Newswire is priced for organizations that need broad, official distribution. It tends to fit: Public companies with disclosure obligations. Companies subject to rules such as SEC Regulation FD in the U.S. typically use a wire service such as PR Newswire or Business Wire for material news. Organizations that want wide reach. PR Newswire's distribution and placement page describes "440,000+ newsrooms, direct feeds and subscribers, including 270,000+ journalists and influencers and 9,000+ websites and digital media outlets" in "more than 170 [countries] in over 40 languages" (checked September 2026). Multi-market and investor relations programs. Single-country, global, multicultural, Hispanic and financial markets circuits sit in one price system, alongside IR website products. It is a harder fit for a private company with no disclosure obligation that mainly wants an announcement published and a record of where it ran. At $2,240 for a 700-word national release before the plan fee, a routine product update is hard to justify. How to Lower Your PR Newswire Cost Write to 400 words. Each extra 100 words costs $365 on US1 National. Our guide on how to write a press release covers a tight structure. Buy the smallest circuit that reaches your audience. Most state and local circuits list at $520, Top Markets (Finance, Health or Tech) at $890 and US1 National at $1,145. Choose add-ons deliberately. Decide whether you need both a logo ($670) and an image ($550), and whether a $550 PDF attachment adds anything. Ask about plan options. The 2026 guide lists three 12-month plan options, and the 2024 guide noted that discounted membership rates may be available. Check association programs. IBPA members get PR Newswire program discounts, including the first-year Standard Plan fee waiver. Consider a reseller. eReleases resells PR Newswire distribution in packages at $399, $499 and $699. Its pricing page is undated, so confirm what each package includes. PR Newswire vs Business Wire Pricing Business Wire, a Berkshire Hathaway company, publishes more of its pricing. Its US distribution pricing page lists starting estimates for a 400-word release of $475 local, $510 regional and $940 national (first archived December 6, 2025, and unchanged since). ItemPR Newswire (official 2026 guide)Business Wire (official site unless noted) 400-word national release$1,145 list price$940 starting estimate 400-word state or local release$520 (most state and local circuits)$475 starting estimate Each additional 100 words$365 on US1 NationalNot published; $195 reported by Prezly (updated August 28, 2026) Logo$670 add-onLinked logo included in every release Membership or plan feeAnnual plan fee, "Pricing varies"None published; Press Ranger (July 2026) and Prezly (August 2026) report no membership fee Business Wire also offers flat-rate packages with unlimited word count for qualifying non-earnings releases. A starting estimate or list price is not a quote, so price your exact release with both wires. Our Business Wire pricing guide breaks down its circuits, packages and reported fees. Cheaper PR Newswire Alternatives If you do not need disclosure-grade distribution, several lower-cost options charge per release or per campaign instead of through an annual plan. Our roundup of PR Newswire alternatives for small businesses and our comparison of press release distribution services cover the main choices, and the same logic applies to GlobeNewswire alternatives if that wire is on your list. Within Cision, PRWeb is the self-serve option. PRWeb's pricing page listed Basic at $120, Standard at $245, Advanced at $360 and Premium at $480 per release on September 15, 2026. Third-party sites report different figures, so check the page before you buy. RedPress is another option when you want published placements and a placement report at a fixed price. It publishes approved press releases across the news sites included in your plan, with one-time pricing per campaign and no membership fee; plans start at $169. Editors review each release against its editorial guidelines, you approve the final version, and every campaign includes a placement report listing the live links; plans from $279 add Google ranking and AI visibility reports. It is not a regulated disclosure wire. Public companies that must meet disclosure obligations, such as SEC Regulation FD in the U.S., or that need terminal-grade financial distribution should use a wire service such as PR Newswire or Business Wire for that release. Details are on the RedPress plans and pricing page. FAQ — PR Newswire Pricing How much does PR Newswire cost? PR Newswire's official 2026 Pricing Guide lists $1,145 for a 400-word US1 National release, $365 per additional 100 words and $520 for most state and local circuits, plus an annual plan fee. A 700-word national release with one image and a logo lists at $3,460 before the plan fee. Is PR Newswire free? No. Releases are priced by circuit and word count, and the 2026 guide states that "PR Newswire is a plan-based organization subject to an annual fee." Most state and local circuits list at $520 for 400 words. How much is a PR Newswire membership? The 2026 guide prices its 12-month plan as "Pricing varies." The 2024 guide listed $305, and IBPA values the first-year Standard Plan fee it waives for new members at $295. The $195 or $249 figure comes from 2024-era articles, not an official source. Is PR Newswire worth it? It is worth considering if you are a public company with disclosure obligations, need wide national or international reach, or run multi-language campaigns. For a routine announcement on a tight budget, a lower-cost service may fit better. Can anyone use PR Newswire? PR Newswire posts no self-serve prices; its product pages direct buyers to sales, and its 2026 guide describes it as a plan-based organization subject to an annual fee. Buyers who prefer a fixed package can use eReleases, which resells PR Newswire distribution from $399, or PRWeb, Cision's self-serve wire. What is the cheapest press release service? There is no single answer, because services publish to very different networks. PRWeb's pricing page listed Basic at $120 per release on September 15, 2026, and our guide to how much a press release costs compares typical price tiers. Compare what each plan distributes, not only the price. Which is better, PR Newswire or Business Wire? Neither wins for every release. Business Wire's starting estimate for a 400-word national release is $940 with a linked logo included, while PR Newswire's 2026 list price is $1,145 with the logo extra. Business Wire describes itself as TSX-approved in Canada, and PR Newswire's guides price many international and multicultural circuits, so quote your exact release with both. Does PR Newswire include AP News placement? Not automatically. The 2026 guide lists "direct placement on AP News" as a $350 add-on, up from $310 in the 2024 guide. Summary PR Newswire's official 2026 rate card is public through IBPA, and its prices are well above the figures most articles repeat. What you pay depends on the circuit, word count, add-ons and the annual plan. Key takeaways: A 400-word US1 National release lists at $1,145, plus $365 per additional 100 words (official 2026 guide, effective January 1, 2026). Most prices rose roughly 12 to 13% from the 2024 guide; the common $805 national figure dates from about 2022 to 2024. A logo ($670), a first image ($550), a PDF ($550) and AP News placement ($350) all cost extra. The 2026 plan fee is listed as "Pricing varies"; the 2024 guide listed $305. Business Wire publishes starting estimates of $475 to $940 for a 400-word release, with a linked logo included. Bottom line: Budget from the 2026 figures, not the old $805: a 700-word national release with an image and a logo lists at $3,460 before the plan fee. For regulated disclosure or global wire reach, a wire service like PR Newswire is the usual route; for published coverage and a record of where it ran, price the alternatives first. Need published coverage without an annual plan fee? See RedPress plans from $169 →

Quick Answer Business Wire pricing starts at $475 for a 400-word press release on a U.S. local circuit, $510 on a regional circuit and $940 on a national circuit, according to the official starting estimates on Business Wire's website (checked September 15, 2026). This guide is about Business Wire, the press release distribution service owned by Berkshire Hathaway, not bank wire-transfer fees. Business Wire does not publish its rates for extra words, multimedia or translation, but qualifying customers can buy flat-rate packages of 5 or 8 non-earnings releases with unlimited word count. How Business Wire Pricing Works Unlike PR Newswire, whose own website has no price list, Business Wire posts starting prices publicly. The main Business Wire pricing page lists a "$475 Starting price for 400 words, U.S. domestic local distribution." The same figure appears in a March 18, 2025 archive capture of the page. That number is a floor, not a quote. Business Wire's own FAQ says "the cost of distributing your press release depends on a number of factors including distribution selections, word count, and multimedia assets." In other words, three things set the price: Circuit: how far the release travels, from a state or city circuit up to national distribution. Word count: the published starting prices cover 400 words, and the charge for longer releases is not published. Multimedia: photos and video are priced through a "Get a Quote" request, not a public rate. What every Business Wire release includes According to the official pricing page, every release includes: 400 words with unlimited hyperlinks Secure submission and distribution A full-color, linked logo Rich-text formatting and financial tables Detailed analytics reports 24/7 customer service support Expert editorial review Customized callout text Social media sharing tools Trade media distribution is "included in all U.S. and Canadian circuits" and available as an add-on for international distributions. The included logo matters when you compare wires, because PR Newswire charges for a logo separately. Business Wire Pricing by Circuit: Official Starting Estimates Business Wire's U.S. distribution pricing page gives a starting price estimate for a 400-word release on each type of domestic circuit. The page was first archived on December 6, 2025, and showed the same figures when checked in September 2026. CircuitWhat it covers (Business Wire's wording)Official starting estimate, 400 wordsSource and date Local"Most U.S. State, Metro, or City circuits"$475Business Wire U.S. distribution pricing page, checked September 2026 Regional"Any U.S. Regional circuit"$510Same page, checked September 2026 National"Any U.S. National circuit"$940Same page, checked September 2026 Keep three points in mind: These are starting estimates. The exact circuit, word count and any multimedia set the final price. $940 is higher than the national figure many guides repeat. Prezly and Prowly (2024) report $760, a price that predates the estimate now on Business Wire's own site. The public price page covers U.S. circuits. Translation and amplification prices are not published. Business Wire Packages: Flat-Rate Pricing for 5 or 8 Releases For companies that send news regularly, Business Wire's distribution packages page offers "flat-rate distribution packages for non-earnings press releases to qualifying customers" with "Unlimited Word Count," so a package release is not charged by length. The prices were the same in a March 2025 archive capture. Package (official)5 releasesPer release8 releasesPer release Core (any U.S. State, Metro or City circuit)$2,595$519$3,595$449 Advanced (U.S. Regional or Corridor)$3,495$699$4,895$612 Premium (U.S. National)$4,495$899$5,895$737 Source: Business Wire distribution packages page, checked September 2026. Per-release figures divide the package price by the number of releases, rounded to the nearest dollar. When a Business Wire package pays off Packages are not automatically cheaper per release. A Core release costs $519 in the 5-release package, more than the $475 local starting estimate for one 400-word release; the value is the unlimited word count. At the national level the gap runs the other way: the 8-release Premium package works out to $737 per release, below the $940 starting estimate. For illustration only, not a quote: if the $195 per additional 100 words reported by Prezly (updated August 28, 2026) still applied, a single 700-word national release would come to about $1,525 ($940 plus 3 × $195). The same release inside a Premium package would cost $737 to $899. Business Wire does not publish its overage rate, so confirm it before you run this math with real numbers. Two conditions apply: earnings releases are excluded, and the packages are for qualifying customers. Ask whether your company qualifies and how long you have to use the releases. Word Count, Multimedia and Add-On Fees This is where published pricing stops. Business Wire does not post rates for extra words, photos, video, translation or amplification; for multimedia its pricing pages simply say "Get a Quote." The figures you find online come from third parties, and some are older than Business Wire's current starting prices. ItemReported costSource and date Each additional 100 words$195 (reported, not official)Prezly, updated August 28, 2026; Prowly citing BigFishPR, updated June 5, 2024 First multimedia item$425 (reported, not official)Prezly, updated August 28, 2026; Prowly citing BigFishPR, updated June 5, 2024 National distribution, 400 words$760 (reported; older than the official $940 estimate)Prezly; Prowly, 2024 Membership or account feeNone (reported)Press Ranger, July 2026; Prezly, August 2026 Annual contract spendMedian about $19,000 per year; range $14,300 to $29,229 (reported)Vendr, updated February 2026 Translation and amplificationNot publishedBusiness Wire pricing pages, checked September 2026 Read these numbers with care. The Prezly guide to Business Wire pricing was updated recently, but it still reports the $760 national price that Business Wire's own site has replaced with a $940 starting estimate, so its overage and multimedia figures may be dated too. The Vendr figure answers a different question: it is enterprise contract data on annual spend, not the price of one release. Keep the word count under control Because the starting prices cover 400 words, length is the easiest cost to manage on a single release. Cut background paragraphs, keep the boilerplate short and link to supporting detail on your own site, since hyperlinks are unlimited. Our guide on how to write a press release walks through the standard structure. Business Wire Membership and Account Fees Business Wire publishes no membership or account fee, and third-party guides from Press Ranger (July 2026) and Prezly (August 2026) report that there is none. PR Newswire works differently: its official 2026 pricing guide says it "is a plan-based organization subject to an annual fee." Either way, ask for any recurring fee to be stated in your quote. Is Business Wire Worth It? It depends on what the release has to do. Business Wire's price reflects financial and disclosure distribution, not only publication on websites. Disclosure and financial distribution Public companies with disclosure obligations, for example under SEC Regulation FD in the U.S., typically send material news through a wire service such as Business Wire or PR Newswire. Business Wire's press release disclosure page says releases "are published in full across thousands of websites, including Yahoo! Finance, Morningstar, The Associated Press, and more," and that full-text postings reach financial databases "such as FactSet, Factiva, and LexisNexis." In Canada, it describes itself as "a TSX-approved newswire." Who Business Wire suits Public companies announcing earnings or other material news covered by disclosure rules Investor relations teams that need full-text delivery to financial databases Companies that send several non-earnings releases a year and qualify for flat-rate packages Canadian issuers that want a TSX-approved newswire When it may be more than you need A private company announcing a product, a hire or a partnership usually has no disclosure obligation to meet. If the goal is to see the story published on news sites and have links to show for it, a $940 national starting estimate plus quoted extras pays for capability that goes unused. Our breakdown of how much a press release costs compares the wider range of options, and our guide to getting featured on Yahoo Finance explains the routes if that outlet is the main goal. Business Wire Pricing vs PR Newswire Pricing PR Newswire has no price list on its own site, but its official "2026 Pricing Guide," effective January 1, 2026, is public through the Independent Book Publishers Association, which hosts the PR Newswire 2026 domestic pricing guide for its member discount program. Side by side with Business Wire's published figures, the entry points look like this: ItemBusiness Wire (official, checked September 2026)PR Newswire (official 2026 guide) State or local circuit, 400 words$475 starting estimate$520 (state and local circuits other than the DC, New York and New Jersey circuits) Regional circuit, 400 words$510 starting estimate$805 National circuit, 400 words$940 starting estimate$1,145 (US1 National) Each additional 100 wordsNot published ($195 reported by Prezly, August 2026)$365 on US1 National LogoLinked logo included$670 add-on First image, video or audioQuote only ($425 reported by Prezly, August 2026)$550 add-on Annual feeNone published (none reported)Annual plan fee, "Pricing varies" On published entry prices, Business Wire starts lower at every circuit level, and its base price includes a linked logo that costs $670 extra on PR Newswire. PR Newswire's national list price has also risen, from $1,020 in its 2024 guide to $1,145 in 2026. That is not a verdict. Circuit definitions differ between the two wires, so a national release on one does not reach exactly the same list as on the other, and both quote many prices privately. For the full 2026 rate card and add-on fees, see our PR Newswire pricing guide before you request itemized quotes from both. Lower-Cost Alternatives to Business Wire If your release carries no disclosure requirement, a traditional wire may not be the right tool. Our comparison of press release distribution services lays out the main choices side by side, and our roundups of PR Newswire alternatives for small businesses and GlobeNewswire alternatives cover services that fill similar roles. RedPress is one of those options, built for a different purpose. It publishes approved press releases across the news sites included in the plan you choose, with one-time pricing per campaign and no membership fee. Plans start at $169. Its editors review each release against its editorial guidelines, you approve the final version, and every campaign includes a placement report listing the live links; plans from $279 add Google ranking and AI visibility reports. To be clear about the limits: RedPress is not a regulated disclosure wire. A public company that must meet disclosure obligations such as SEC Regulation FD, or that needs terminal-grade financial distribution, should use a wire service such as Business Wire or PR Newswire for that release. It fits companies that want published placements and a placement report at a fixed price. FAQ — Business Wire Pricing How much does Business Wire cost? Business Wire's official starting estimates for a 400-word U.S. press release are $475 for a local circuit, $510 for a regional circuit and $940 for a national circuit (checked September 2026). Extra words, multimedia and translation are not priced publicly. Does Business Wire charge a membership fee? Business Wire publishes no membership fee, and Press Ranger (July 2026) and Prezly (August 2026) report that there is none. Separately, Vendr reports a median Business Wire contract of about $19,000 per year (updated February 2026), which reflects enterprise annual spend rather than a membership fee. How much does Business Wire charge for extra words? Business Wire does not publish an overage rate. Prezly (updated August 28, 2026) reports $195 per additional 100 words, but the same guide reports an older national price, so confirm the current rate in a quote. Flat-rate packages for qualifying non-earnings releases have unlimited word count. Which is better, PR Newswire or Business Wire? Neither is better for every release; both serve public companies and financial audiences. On published entry prices, Business Wire starts lower, at a $940 national starting estimate versus $1,145 for US1 National in PR Newswire's official 2026 guide, and it includes a linked logo. Compare itemized quotes, and see our PR Newswire pricing breakdown for the full 2026 rate card. Is Business Wire worth it? For public companies with disclosure obligations, or teams that need full-text delivery to financial databases such as FactSet and Factiva, it is built for that job. For a private company that mainly wants a story published on news sites, a lower-cost distribution service may cover the goal. Is Business Wire owned by Berkshire Hathaway? Yes. Business Wire is a Berkshire Hathaway company. Are Business Wire packages cheaper than single releases? Not always. The 8-release Premium package works out to $737 per national release, below the $940 starting estimate, but the 5-release Core package costs $519 per release, above the $475 local estimate. Packages help most when releases run past 400 words. Is there a cheaper alternative to Business Wire? Yes, if you do not need regulated disclosure distribution. Online distribution services, including RedPress with plans from $169, publish releases on news sites at a fixed price, but they do not replace a disclosure wire for material public-company news. Summary Unlike PR Newswire, Business Wire publishes starting prices on its own site, but they cover a 400-word U.S. release and little else is listed. Budget from the official figures, treat third-party fees as dated estimates, and get an itemized quote. Key takeaways: Official Business Wire pricing starts at $475 local, $510 regional and $940 national for a 400-word release (checked September 2026). Every release includes unlimited hyperlinks, a linked logo, editorial review and analytics reports. Flat-rate packages of 5 or 8 non-earnings releases cost $2,595 to $5,895, with unlimited word count for qualifying customers. Extra words and multimedia are not priced publicly; the $195 per 100 words and $425 first multimedia item figures are reported by Prezly (August 2026). The widely repeated $760 national price, reported by Prezly and Prowly, is older than the official $940 starting estimate, and no membership fee is published or reported. PR Newswire's official 2026 guide lists $1,145 for US1 National and $670 for a logo. Bottom line: Business Wire pricing makes sense when a release carries disclosure or investor-relations weight. If the goal is published placements rather than regulated distribution, compare fixed-price services before paying wire rates. Want published placements at a fixed price? See RedPress plans from $169 →

Quick Answer LLM SEO is the work of making your brand easy for AI systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews to find, trust and cite when they answer a question. In practice it is mostly good SEO plus third-party coverage. Let AI search crawlers reach your pages, publish specific facts that are easy to attribute, and earn mentions on the sites these systems already cite. What Is LLM SEO? LLM SEO is the practice of improving how often large language models, and the AI search products built on them, cite your pages or name your brand in their answers. Instead of a ranked list of links, the user gets a written answer that may list a few sources, or name a brand without linking to it at all. The field has several names for largely the same work: Generative engine optimization (GEO): the name used in a 2023 research paper by Aggarwal et al., also searched as "GEO SEO". Answer engine optimization (AEO): the same idea framed around answer engines rather than lists of links. AI SEO, LLM optimization and LLM visibility: broader labels, the last one focused on measuring how often a brand shows up. Google does not treat any of this as a separate discipline. Its AI optimization guide (published May 2026, updated July 10, 2026) puts it plainly: "You don't need to create new machine readable files, AI text files, markup, or Markdown to appear in Google Search (including its generative AI capabilities)." The same guide recommends unique, expert, non-commodity content and technical SEO basics. So if you are wondering what AI SEO is called now, Google's answer is still SEO. What changes is what you measure and which off-site signals deserve more attention. Why LLM Visibility Matters In a June 3, 2026 blog post, Google said AI Overviews have more than 2.5 billion monthly users and AI Mode more than 1 billion. Those answers change who gets the click. In a Pew Research Center study of 900 US adults and 68,879 searches from March 2025, users clicked a traditional result on 8% of visits with an AI summary versus 15% without, and clicked a link inside the summary on 1% of visits. Being the cited source is associated with better numbers. Seer Interactive's November 2025 update, covering 3,119 queries across 42 organizations, found that organic CTR on queries with AI Overviews fell from 1.76% to 0.61%, while brands cited in an AI Overview got 35% higher organic CTR and 91% higher paid CTR than brands that were not cited. LLM SEO vs Traditional SEO The two overlap heavily, because the same crawlable, useful pages feed both. The differences are in the output, the crawlers involved and how you measure success. Our guide on whether press releases help SEO covers the classic ranking side. Factor Traditional SEO LLM SEO GoalA high position in a list of resultsBeing cited as a source, or named, inside a written answer What you winA click from the results pageA source link, a brand mention without a link, or both CrawlersGooglebot, BingbotThe same, plus AI search agents such as OAI-SearchBot, PerplexityBot and Claude-SearchBot Off-site signalsBacklinks and brand authorityCoverage on third-party sites that AI answers already cite MeasurementRankings, clicks and CTR per keywordCitations and mentions per prompt, platform and date, since answers change between runs How LLMs Find and Choose Sources AI systems know about brands in two ways: training data collected before a model is released, and live retrieval, where the product searches the web while writing an answer and cites what it finds. Citations come from retrieval, and retrieval works from pages you can improve today. ChatGPT search OpenAI's help article on ChatGPT search says the feature "leverages third-party search providers, as well as content provided directly by our partners", rewriting a question into targeted queries. The same article says referral links carry utm_source=chatgpt.com. OpenAI's bot documentation separates OAI-SearchBot, which surfaces websites in ChatGPT search, from GPTBot, which crawls content that may be used for training. Perplexity and Claude Perplexity's crawler documentation says PerplexityBot is "designed to surface and link websites in search results on Perplexity. It is not used to crawl content for AI foundation models." Anthropic's help center draws a similar line between ClaudeBot, which collects training data, Claude-SearchBot, which indexes content to improve search results, and Claude-User, which fetches pages for user questions. Google AI Overviews and AI Mode AI Overviews and AI Mode are part of Google Search. Google's AI features documentation (updated December 10, 2025) says "There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary". Google-Extended has a narrower job. Google's common crawlers documentation says it controls use of content "for training future generations of Gemini models" and "does not impact a site's inclusion in Google Search nor is it used as a ranking signal." To stay out of AI Overviews or AI Mode, Google points instead to nosnippet, max-snippet or noindex, or an opt-out toggle in Search Console. Bing and Microsoft Copilot According to a September 2023 Bing Webmaster blog post, Bing has no separate AI crawler; the NOCACHE and NOARCHIVE meta tags control how content is used in answers. A May 6, 2026 Bing Search blog post goes further, describing the index moving from "which pages should a user visit?" toward "what information can an AI system responsibly use", favoring clearly attributed, verifiable facts. How to Do LLM SEO Six steps cover most of the work. None of them needs a special file, a new markup type or a separate AI version of your site. 1. Check AI crawler access Start with robots.txt and any bot rules in your firewall or CDN. A blanket block on every AI bot can remove you from AI search answers, not just from model training. The table summarizes each company's own documentation, checked in September 2026; rules change, so recheck before editing. Bot or control Company Job Effect of blocking OAI-SearchBotOpenAIChatGPT searchNot shown in ChatGPT search answers, though pages can still appear as navigational links GPTBotOpenAITraining dataOpts out of training only ChatGPT-UserOpenAIUser-initiated actionsOpenAI says robots.txt rules may not apply PerplexityBotPerplexityPerplexity search, not model trainingPerplexity says it respects robots.txt Perplexity-UserPerplexityUser requestsPerplexity says it generally ignores robots.txt rules Claude-SearchBotAnthropicSearch resultsAnthropic says it may reduce your site's visibility ClaudeBotAnthropicTraining dataControls training data collection Google-ExtendedGoogleGemini trainingDoes not affect Search inclusion or ranking, and does not remove you from AI Overviews or AI Mode NOCACHE and NOARCHIVEMicrosoft BingMeta tags instead of an AI crawlerNOCACHE limits answers to URL, title and snippet; NOARCHIVE keeps the page out of answers and training OpenAI says robots.txt changes take about 24 hours to apply. If you object to model training, you can block GPTBot, ClaudeBot and Google-Extended while leaving OAI-SearchBot, PerplexityBot and Claude-SearchBot allowed. 2. Write extractable facts, quotations and statistics The best evidence here is the GEO paper by Aggarwal et al. (KDD 2024), which tested nine content methods and reported that GEO methods "can boost visibility by up to 40%", with results varying by domain. On the paper's GEO-bench benchmark, measured by position-adjusted word count, adding quotations raised visibility by 41%, adding statistics by 32% and citing sources by 28%. In the paper's tests on live Perplexity.ai, quotation addition improved visibility by 22% on word count and statistics addition by 37% on subjective impression. The authors also found that citing sources lifted the visibility of lower-ranked, fifth-position sources by 115.1%. Treat these numbers as a direction, not a formula: the paper dates from 2023, and Google's AI optimization guide lists AI-specific rewrites as a misconception. The lasting lesson is editorial. Replace a claim like "industry-leading support" with the real figure, the period it covers and who measured it. 3. Answer the questions people ask OpenAI's help center says ChatGPT search rewrites a question into targeted queries, so a page that answers the main question and its natural follow-ups gives more of those searches something to match. Put a direct answer under each heading, phrase headings the way people search, cover pricing, alternatives and limits, and date anything that changes. 4. Earn third-party coverage Muck Rack's "What is AI reading?" report from May 2026 analyzed more than 25 million links from ChatGPT, Claude and Gemini across 17 industries. Muck Rack found that earned media made up 84% of AI citations, journalism alone 27%, and paid or advertorial content 0.3%, with earned media ranging from 82% to 89% across editions since July 2025. Google's AI optimization guide also lists inauthentic mentions as a misconception, so the goal is real coverage from reporters, trade publications, analysts and partners. Our guide to getting featured on the news explains the main routes. 5. Keep one consistent brand name A mention only helps if it is clearly about you, and a tracker can only count mentions it can match to your brand. Use the same company name, product names and one-line description across your site, social profiles, directories and press materials. Our guide to online presence management covers how to audit those places. 6. Keep technical SEO basics in place Google's AI optimization guide recommends technical SEO basics alongside its content advice, so the usual checklist still applies: crawlable and indexable pages, descriptive titles, working internal links, and main content that loads without a login. What Does Not Work Several popular LLM SEO tactics have little or no support in the primary sources. llms.txt files The llms.txt proposal, published by Jeremy Howard on September 3, 2024 on the llmstxt.org site, suggests a Markdown file at /llms.txt that summarizes a site for AI tools. An Ahrefs study of 137,000 domains published June 15, 2026 found that 28% publish the file, 97% of those files got zero requests in May 2026, and no major AI company has committed to reading it. Google's AI optimization guide also says AI text files are not needed to appear in Search. Special schema, rewrites and chunking Google's AI features documentation says there is "no special schema.org structured data that you need to add". Its AI optimization guide lists a focus on structured data, "chunking" and AI-specific rewrites among the misconceptions. Write for readers; a clear page with direct answers already serves both. Keyword stuffing and planted mentions Keyword stuffing was among the methods tested in the GEO paper and did not appear among the top performers. Inauthentic mentions are on Google's misconception list too, and they are not the independent coverage that Muck Rack's data points to. How to Measure LLM Visibility No single report covers every AI platform, so combine free first-party data with prompt tracking and campaign checks. Google Search Console Google's Search Console help pages say clicks from AI Overviews and AI Mode are counted inside the normal Performance report under "Web" and cannot be separated. Google's Generative AI performance report, rolled out worldwide on August 31, 2026, shows impressions only for AI Overviews and AI Mode, with no clicks, CTR or position, filterable by page, country and device. Bing Webmaster Tools Microsoft's AI Performance report in Bing Webmaster Tools, in public preview since February 10, 2026, shows citations across "Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations", including cited pages and grounding queries, but no clicks. According to the Bing blog, Citation Share, Intents, Topics and Compare views were added in June 2026. Prompt tracking and referrals For ChatGPT, Perplexity and Gemini, use a tool that runs a fixed set of prompts on a schedule and records which brands and sources appear. Our comparison of the best AI SEO tools sorts the options by job, platform and starting price, and our roundup of AI visibility tools for brands goes deeper on trackers. In analytics, filter for utm_source=chatgpt.com to see the visits ChatGPT actually sends. Campaign-level checks For a single announcement, the sharper question is whether the pages that published it show up as sources. A campaign-level AI visibility check for press releases answers that question. Date every check, because the same prompt can return different sources from one run to the next. Where Press Releases Fit A press release is not earned media by itself. It puts a dated, factual version of your news on news sites, where reporters and AI search tools can find it. Muck Rack's May 2026 report found that "Press releases appear almost exclusively in industry trend responses, at 3.5 times the rate they appear in best-of queries." That makes a release a better fit for news that adds to an industry story than for "best X" prompts. Our guides on getting press releases cited in AI search and how to write a press release cover structure and wording. RedPress distributes press releases to news sites, and every campaign includes a placement report listing the live links. Plans from $279 add a Google ranking report and an AI visibility report that runs search terms built from the release on Google AI Overviews, Google AI Mode, ChatGPT, Perplexity and Gemini. A citation means one of the answer's sources is a page where the release was published; a mention means the brand is named without a matching source. Every result is dated, because AI answers change between runs. FAQ — LLM SEO What is LLM SEO? It is the practice of making your brand easy for AI systems such as ChatGPT, Perplexity, Gemini and Google AI Overviews to find, trust and cite. It combines standard SEO, clear factual content and third-party coverage. Is SEO dead now with AI? No. Google's AI optimization guide still recommends technical SEO basics and unique, expert content. Clicks have shifted, though: Pew Research found users clicked a traditional result on 8% of visits with an AI summary versus 15% without, so being cited inside the answer matters too. What is AI SEO called now? You will see generative engine optimization (GEO), answer engine optimization (AEO), LLM SEO and AI search optimization. Google's own AI optimization guide treats it as part of SEO. What is LLM optimization called? It is also called generative engine optimization, or GEO, the name used in the 2023 research paper by Aggarwal et al. LLM SEO and AEO describe largely the same work. How do you rank in ChatGPT? Let OAI-SearchBot crawl your site, since OpenAI says sites that block it will not be shown in ChatGPT search answers. Then publish pages with direct answers and sourced facts, and earn coverage on other sites. Does llms.txt help with LLM SEO? There is little evidence that it does. An Ahrefs study of 137,000 domains found 97% of published llms.txt files got zero requests in May 2026. Should I block GPTBot? Only if you object to model training. OpenAI says blocking GPTBot opts out of training only, while ChatGPT search uses OAI-SearchBot, so you can block one and allow the other. Can a press release get my brand cited by AI? It can help, but nothing guarantees a citation. Muck Rack's May 2026 report found press releases appear almost exclusively in industry trend responses, so news that adds to an industry story fits best. Summary LLM SEO comes down to being a clear, attributable source and a brand that other sites write about. Documentation from Google, OpenAI, Perplexity, Anthropic and Microsoft points the same way. Key takeaways: LLM SEO, GEO and AEO describe one goal: being cited or named in AI answers. Google treats it as SEO. Allow AI search agents such as OAI-SearchBot, PerplexityBot and Claude-SearchBot; GPTBot and Google-Extended control training use. Sourced facts, quotations and statistics raised visibility in the GEO paper's tests. Earned media made up 84% of AI citations in Muck Rack's May 2026 report. Google says AI text files and special schema are not needed, and lists AI-specific rewrites as a misconception. Measure with Search Console, Bing Webmaster Tools, prompt tracking and dated campaign checks. Bottom line: Treat LLM SEO as SEO plus reputation. Keep your site open to AI search crawlers, state verifiable facts, earn real coverage, and measure citations with dated checks. Want to see your next announcement measured in AI search? See RedPress plans from $169 →

Quick Answer The best AI SEO tools depend on the job: trackers like Profound, Peec AI and Otterly.AI show how AI answers mention your brand, suites like Semrush, Ahrefs and SE Ranking add AI tracking to SEO data, and Surfer, Clearscope and Frase optimize content. Entry prices on the vendors' own pages run from $20 a month (Rankscale Essentials) to $300 a month billed monthly (Scrunch Starter), and AthenaHQ offers a free plan. Before you pay, open the free AI reports in Google Search Console and Bing Webmaster Tools. AI SEO Tools Compared at a Glance Vendors call these products AI SEO software, AI visibility tools, LLM tracking tools or generative engine optimization tools, but they do three different jobs: tracking what AI engines say about your brand, adding AI data to an SEO suite, and optimizing pages. The table covers 14 tools in the order of the sections below. Descriptions, AI platforms and prices come from each vendor's own pricing and product pages, checked in September 2026. Prices change often, so confirm them before you buy. ToolBest forAI platformsStarting priceFree plan or trial ProfoundChatGPT-first trackingStarter: ChatGPT. Growth adds Perplexity, AI Overviews. Enterprise: 9+ engines$99/mo billed yearly (Starter)Free trial (Starter, Growth) Peec AIMulti-market teamsAny 3 of ChatGPT, Perplexity, AI Mode, AI Overviews€89/mo on Peec AI's comparison page; check your currencyTrial, no card Otterly.AILow-cost daily trackingChatGPT, AI Overviews, Perplexity, Copilot; Claude, AI Mode, Gemini as paid add-ons$29 monthly / $25 annualFree trial ScrunchCitations plus agent trafficChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta$300 monthly / $250 annual7-day trial, no card AthenaHQFree engine coverageFree: ChatGPT, Perplexity, AI Overviews, Gemini, Copilot; more on Starter$295 monthly / $245 annualFree plan (300 credits) RankscaleLowest entry price10 engines, including ChatGPT, AI Mode, Claude and Copilot$20/mo; 15% off annual7-day trial (Pro only) SemrushExisting Semrush usersGoogle Search, ChatGPT, Perplexity, Gemini "and additional platforms"SEO $139 monthly (no AI prompts); Starter $199 monthly / $165.17 annual; toolkit $99/mo7-day trial; none for the toolkit Ahrefs (Brand Radar)AI mentions on seven enginesAI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, ClaudeStarter $29/mo; Brand Radar AI from $199/moAhrefs Free; no trial listed SE Ranking (SE Visible)AI tracking in a mid-priced suiteAI Overviews, AI Mode, ChatGPT, Perplexity (SE Visible adds Gemini)Core $129 monthly / $103.20 annual plus add-on; SE Visible $99/mo14-day trial; SE Visible 10-day Search AtlasAutomated fixes (OTTO)Growth: ChatGPT, Gemini, AI Mode; Pro and up add Copilot, PerplexityStarter $79 monthly or $950/year (no LLM tracking); Growth $159/mo7-day trial SurferContent plus AI trackingChatGPT, Perplexity, AI Mode, AI Overviews, GeminiDiscovery $49/mo billed annually7-day Pro trial ClearscopeQuery fan-out planningChatGPT, Gemini (plus Google search)Essentials $129/mo14-day trial FraseWriting plus citation trackingStarter: ChatGPT, Google AI; Scale adds Perplexity, Claude, Gemini$49 monthly / $39 annual7-day trial, no card WritesonicAI writing plus GEO trackingStarter: ChatGPT, Gemini, AI Overviews; Enterprise: 10 platforms$79/mo billed annuallyFree trial; no free plan "Monthly" is the price when you pay month to month; "annual" is the per-month price when billed yearly. Where a vendor only shows an annual-billed price, the table says so. AI Visibility Trackers (LLM Tracking Tools) These AI visibility tools run a fixed set of prompts on AI engines on a schedule and record what the answers say about your brand. Cost usually depends on prompts or credits and on the engines included. Our guide to AI visibility tools for brands covers this category in more depth. Profound Profound tracks prompts and AI responses, with "Agents" credits and unlimited domains. Best for: teams starting with ChatGPT and adding engines later. AI platforms: Starter covers ChatGPT only; Growth adds Perplexity and AI Overviews; Enterprise lists 9+ engines, adding Gemini, Copilot, Grok, DeepSeek and Claude. Price and trial: Profound's pricing page lists Starter at $99 a month billed yearly (50 prompts), with no monthly-billed price shown. Starter and Growth come with a free trial. Watch-out: the entry plan does not cover Perplexity or AI Overviews. Peec AI Peec AI runs daily prompt tracking with unlimited seats and regions, and each plan includes three engines of your choice. Best for: agencies and teams tracking several markets. AI platforms: pick three of ChatGPT, Perplexity, AI Mode and AI Overviews; Enterprise adds Gemini, Claude, DeepSeek, Llama and Grok. Price and trial: Peec AI's comparison page lists Starter at €89 a month (50 prompts); check Peec AI's pricing page for your currency. The trial needs no credit card. Watch-out: Gemini and Claude are Enterprise-only, so choose your three engines carefully. Otterly.AI Otterly.AI tracks AI answers daily in 50+ countries with unlimited users, and it also tracks ChatGPT Ads. Best for: small teams that want daily tracking at a low entry price. AI platforms: ChatGPT, AI Overviews, Perplexity and Copilot included; Claude, AI Mode and Gemini as paid add-ons. Price and trial: Otterly.AI's pricing page lists Lite at $29 monthly or $25 a month billed annually (15 prompts), with a free trial. Watch-out: 15 prompts is a small sample, and engine add-ons raise the cost. Scrunch Scrunch tracks prompts, citations and AI agent traffic and audits pages. Its "Agent Experience Platform" serves an AI-friendly version of a site. Best for: larger brands that want citation and agent traffic data together. AI platforms: ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews and Meta. Price and trial: Scrunch's pricing page lists Starter at $300 monthly or $250 a month billed annually (350 prompts), with a 7-day trial and no card required. Watch-out: it has the highest entry price among these trackers, so it fits teams that will use the larger prompt allowance. AthenaHQ AthenaHQ is credit-based: one credit equals one AI response, so cost depends on how many prompts you run on how many engines. Best for: trying broad engine coverage before paying. AI platforms: the free tier covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot; Starter adds AI Mode, Claude, Grok, DeepSeek, Meta AI and Mistral. Price and trial: AthenaHQ's pricing page lists a free plan ($0, 300 credits) and Starter at $295 monthly or $245 a month billed annually. Watch-out: 300 credits go quickly when many prompts run across five engines. Rankscale Rankscale is also credit-based, at about 0.25 credits per query per engine, and unused credits roll over. Best for: a low entry price with a credit model that scales. AI platforms: ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude, Grok and Copilot. Price and trial: Rankscale's pricing page lists Essentials at $20 a month and Pro at $99, with 15% off annual billing and a 7-day trial on Pro only. Watch-out: you cannot trial Essentials, and credit use grows with every engine you query. SEO Suites With AI Search Tracking If you already pay for an SEO suite, price its AI features before adding another subscription. In these four, the AI part is often a separate plan, toolkit or add-on. Semrush Semrush plans are now SEO, Starter, Pro+ and Advanced. AI prompt tracking starts on Starter ("SEO + AI Search") with 50 prompts a day. A separate AI Visibility Toolkit covers visibility benchmarking, prompt research, prompt tracking and an AI Search Site Audit. Best for: teams that already run their SEO in Semrush. AI platforms: Google Search, ChatGPT, Perplexity, Gemini "and additional platforms." Price and trial: on Semrush's pricing page the SEO plan is $139 monthly or $117.33 a month billed annually, with no AI prompts. Starter is $199 monthly or $165.17 billed annually, and the AI Visibility Toolkit alone is $99 a month. Plans have a 7-day trial, but Semrush's knowledge base says the toolkit has none. Watch-out: the SEO plan has no AI prompt tracking, so compare Starter with the standalone toolkit. Ahrefs Brand Radar Ahrefs Brand Radar tracks brand mentions in AI answers, checks custom prompts daily and includes AI crawler analytics, with YouTube, TikTok and Reddit source tracking in beta. Best for: brands that want AI mention tracking across seven named engines. AI platforms: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude. Price and trial: Ahrefs' pricing page lists Starter at $29 a month and Lite at $129. Brand Radar AI starts at $199 a month, custom prompts start at $50, and annual billing saves "up to 17%." Ahrefs Free offers basic site data, and no free trial was listed. Watch-out: the $29 Starter price is not the cost of AI tracking, since Brand Radar AI and custom prompts are priced separately. SE Ranking and SE Visible SE Ranking's AI Search add-on tracks AI results and competitors and includes the SE Visible dashboard. SE Visible is also sold on its own, with daily refresh. Best for: SEO teams on a mid-range budget that want AI tracking in the same suite. AI platforms: the add-on covers AI Overviews, AI Mode, ChatGPT and Perplexity; standalone SE Visible covers those plus Gemini. Price and trial: SE Ranking's pricing page lists Core at $129 monthly or $103.20 a month billed annually. The AI Search add-on costs an extra $71.20 a month billed annually (more on monthly billing), and SE Visible Basic is $99 a month for 200 prompts. SE Ranking has a 14-day trial with no card; SE Visible has a 10-day trial. Watch-out: the add-on is priced on top of Core, so compare the total with standalone SE Visible. Search Atlas Search Atlas is built around OTTO, which applies technical and on-page fixes and content automation on managed sites. Plans are credit-based. Best for: agencies and site owners who want fixes applied, not just reported. AI platforms: Growth covers ChatGPT, Gemini and AI Mode; Pro and higher add Copilot and Perplexity. Price and trial: Search Atlas's pricing page lists Starter at $79 monthly or $950 a year without LLM tracking, and Growth at $159 a month. There is a 7-day trial plus an onboarding call. Watch-out: automated changes reach your live site, so decide who reviews what OTTO applies. AI Content Optimization and Writing Tools These AI search optimization tools focus on the page itself, with prompt or citation tracking added. A better-scored page is not automatically one AI engines cite, so read our guide to LLM SEO for the strategy before choosing an editor. Surfer Surfer combines a content editor, audits and AI writing with an AI Tracker that checks 10 to 100 prompts, refreshed daily or weekly. It also sells a standalone AI Search Analytics plan. Best for: writers who want optimization and AI tracking in one tool. AI platforms: ChatGPT, Perplexity, Google AI Mode, Google AI Overview and Gemini. Price and trial: Surfer's pricing page lists Discovery at $49 a month billed annually and AI Search Analytics at $82 a month billed annually. Surfer's help docs describe a 7-day free trial of Pro. Watch-out: tracker allowances range from 10 to 100 prompts, so check the count and refresh rate on your plan. Clearscope Clearscope tracks prompts, pages, topic explorations and drafts, and shows "query fan-out," the searches an AI runs to build an answer. Best for: content teams that plan pages around the questions behind AI answers. AI platforms: ChatGPT and Gemini, plus Google search. Price and trial: Clearscope's pricing page lists Essentials at $129 a month (50 prompts), with no annual price shown and a 14-day trial. Watch-out: Perplexity, Claude and Copilot are not among its listed platforms. Frase Frase writes and audits content and tracks AI citations, with 50 to 500 prompts depending on the plan. Best for: small content teams that want writing and citation tracking at a low entry price. AI platforms: Starter and Professional cover ChatGPT and Google AI; Scale adds Perplexity, Claude and Gemini. Price and trial: Frase's pricing page lists Starter at $49 monthly or $39 a month billed annually, with a 7-day trial and no card required. Watch-out: Perplexity, Claude and Gemini tracking require the Scale plan. Writesonic Writesonic combines AI article writing with GEO features: prompt and answer tracking, site audits and, on Growth and above, an "Action Center." Best for: teams that want generative engine optimization tracking and AI writing in one subscription. AI platforms: Starter, Basic and Growth cover ChatGPT, Gemini and AI Overviews; Enterprise covers 10 platforms, adding Perplexity, Claude, Grok, DeepSeek, Copilot, Meta AI and AI Mode. Price and trial: Writesonic's pricing page lists Starter at $79 a month billed annually. There is a free trial with no card, but no free plan. Watch-out: Perplexity and AI Mode appear only in the Enterprise platform list. Free AI SEO Tools: Google and Bing Reports Two free reports come from the search engines' own data rather than from prompts a vendor runs. They are easy to overlook and the right place to start. Google Search Console: Generative AI Report Google's Search Console documentation explains that clicks from AI Overviews and AI Mode are counted inside the normal Performance report, under "Web," and cannot be separated out. The Generative AI performance report, rolled out worldwide on Aug 31, 2026, shows impressions only for AI Overviews and AI Mode, with no clicks, CTR or position. You can filter the report by page, country and device, which makes it a quick way to see which pages appear in Google's AI features. Bing Webmaster Tools: AI Performance Bing's AI Performance announcement describes a report, in public preview since Feb 10, 2026, that counts citations across "Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations." It shows total citations, cited pages and grounding queries, but no clicks. Bing added Citation Share, Intents, Topics and Compare in June 2026. Because the data comes from Bing itself rather than a prompt list you write, it is a useful cross-check against any paid tracker. How to Choose an AI SEO Tool Tracking AI answers is one piece of managing your online presence as a whole, so start with the question you need answered, then match the budget. Many teams only need one group of tools. Choose by goal "Do AI answers mention or cite us?" Use a tracker, and check which engines your plan includes. "We already pay for an SEO suite." Price its AI option first, such as Semrush Starter, Ahrefs Brand Radar AI or the SE Ranking add-on. "Our pages need work." Use a content optimizer such as Surfer, Clearscope or Frase. "We want fixes made for us." Look at Search Atlas OTTO, with a clear review step. "We have no budget." Use Search Console, Bing Webmaster Tools and AthenaHQ's free plan. Choose by budget Monthly budgetEntry plans in range (prices in the table above) $0Google Search Console, Bing Webmaster Tools, AthenaHQ free plan Under $50Rankscale Essentials, Otterly.AI Lite, Frase Starter, Surfer Discovery (billed annually) $50 to $150Writesonic Starter and Surfer AI Search Analytics (billed annually), Peec AI Starter, Profound Starter (billed yearly), Semrush AI Visibility Toolkit, SE Visible Basic, Rankscale Pro, Clearscope Essentials $150 to $300Search Atlas Growth, SE Ranking Core plus AI Search add-on, Semrush Starter, Ahrefs Brand Radar AI, AthenaHQ Starter, Scrunch Starter Questions to ask before you buy Which AI engines does the plan you can afford include? How many prompts or credits do you get, and how often do they refresh? Does it separate citations (your page is a source) from mentions (your brand is named)? Can it track the countries you sell in? What AI SEO Tools Cannot Do AI SEO software measures and suggests, but it cannot make an AI engine choose your page. Google's guidance on AI features says "There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary." What gets cited is content worth citing, often on third-party sites. Muck Rack's "What is AI reading?" study (May 2026, more than 25 million links across ChatGPT, Claude and Gemini) found that earned media made up 84% of AI citations, with journalism alone at 27%. Our guide on how to get press releases cited in AI search covers the practical side. Answers also change between runs, so any single check is a snapshot. RedPress plans from $279 include an AI visibility report that runs search terms built from a press release on Google AI Overviews, Google AI Mode, ChatGPT, Perplexity and Gemini. It separates citations (a source is a page where the release was published) from mentions (the brand is named without a matching source) and dates every result; read about campaign-level AI citation tracking for the details. FAQ — AI SEO Tools Which AI tool is best for SEO? No single tool wins, because they do different jobs. Suites like Semrush, Ahrefs and SE Ranking fit teams already doing SEO; trackers like Profound, Peec AI and Rankscale fit brand monitoring; Surfer, Clearscope and Frase fit content work. Can you do SEO with AI? Yes, for parts of the work: research, drafting, audits and tracking. Google's AI optimization guide still recommends unique, expert, non-commodity content plus technical SEO basics. Can ChatGPT do SEO? It can help you brainstorm and draft, but it does not report your rankings or AI citations. To appear in ChatGPT search, note that OpenAI's crawler documentation says sites that block OAI-SearchBot "will not be shown in ChatGPT search answers, though can still appear as navigational links." What is AI SEO called now? Common names are generative engine optimization (GEO), answer engine optimization (AEO) and LLM SEO. Google treats it as SEO: its AI optimization guide says "You don't need to create new machine readable files, AI text files, markup, or Markdown to appear in Google Search (including its generative AI capabilities)." Our LLM SEO guide explains the strategy. Are there free AI SEO tools? Yes. Google Search Console's Generative AI performance report shows AI impressions, Bing Webmaster Tools AI Performance shows citations, and AthenaHQ has a free plan with 300 credits. What is the difference between AI visibility tools and SEO tools? SEO tools focus on traditional rankings and site health, while AI visibility tools, also called LLM tracking tools, check what AI engines say in response to set prompts. Semrush, Ahrefs and SE Ranking now offer both. How much do AI SEO tools cost? On vendor pages checked in September 2026, the cheapest paid plans here run from $20 a month (Rankscale Essentials) to $300 a month billed monthly (Scrunch Starter). Can an AI SEO tool get my brand cited in ChatGPT or Google's AI answers? No tool can promise that. Tools show where you stand; citations depend on content worth citing and on coverage from sources AI engines draw on. Summary AI SEO tools do three jobs: tracking AI answers, adding AI data to an SEO suite, and optimizing content. Pick by the question you need answered, and confirm prices on the vendor's page. Key takeaways: Trackers such as Profound, Peec AI and Rankscale record what AI engines say about your brand. Semrush, Ahrefs, SE Ranking and Search Atlas add AI tracking to SEO suites, often as a separate plan or add-on. Surfer, Clearscope, Frase and Writesonic optimize content and also track prompts or citations. Engine coverage often depends on plan tier, and entry prices run from $20 to $300 a month. Google Search Console and Bing Webmaster Tools offer free first-party AI reports. Bottom line: Start with the free Google and Bing reports, then add the one tool that matches your main job and budget. Treat every result as a dated snapshot, and put your effort into content and coverage worth citing. Ready to earn the coverage these tools measure? See RedPress plans from $169 →

Quick Answer Here is how to get featured in Forbes: earn coverage from a Forbes journalist or contributor, get selected for an editorial list such as 30 Under 30, join a fee-based Forbes Councils membership if you qualify, or buy a labeled BrandVoice program. Only the first two are editorial, and neither can be bought. Council posts and BrandVoice pages do run on forbes.com, but they carry membership and paid-program labels that readers can see. How to Get Featured in Forbes: The Routes Compared "Featured in Forbes" can mean a reported staff story, a contributor column that quotes you, a Council post you wrote or a BrandVoice page your company paid for. All of them can sit on forbes.com, but each carries a different label, and journalists, investors and buyers can tell them apart. RouteWhat it isHow it is labeledCostTimeWho controls the text Earned staff coverageA Forbes reporter or editor decides to write about you or quote youA regular Forbes article with a staff bylineFree, and not for sale at any priceUnpredictable; it may never happenThe journalist and Forbes editors Contributor coverageAn outside writer in the Forbes contributor network features or quotes youPublished under the writer's contributor bylineFree; contributors may not accept compensation from people they coverUnpredictableThe contributor Editorial lists (30 Under 30)Forbes' list team selects honorees from nominations and its own researchAn editorial listNo fee to apply, according to ForbesAnnual cycle; nominations typically open mid-yearForbes editors Forbes CouncilsA fee-based membership for qualifying executives who publish bylined posts"COUNCIL POST", "Forbes Councils Member", "Membership (fee-based)"Reported at roughly $2,500–$5,000 a year plus an initiation feeApplication reply in about 2–4 business days; publication not guaranteedYou write it, with editorial guidance from the Councils team BrandVoiceForbes' paid native advertising program, with a brand hub on forbes.com"BrandVoice | Paid Program"Reported from about $50,000Campaign-based; reported packages run for monthsThe brand, as paid content Press releaseNo advertised route for company releases on forbes.comNot applicableNot for saleNot applicableNot applicable The Council and BrandVoice prices are third-party reports, not Forbes rate cards. Forbes' official Councils pages list no dollar amounts. Earned Coverage: How to Get on Forbes Without Paying Earned coverage is what most people mean by "being in Forbes": a staff journalist or contributor decides your company, data or expertise helps a story they are already writing. It costs nothing and cannot be bought. Forbes' Editorial Values and Standards say staff and contributors may not accept compensation, privileges or favors from the people they cover. It also means you control nothing. The writer picks the angle, decides whether to name you and may quote a competitor instead. Who writes for Forbes Staff reporters and editors cover beats across business, money, technology and leadership. Contributors are outside writers, often practitioners, analysts or freelancers, who publish under their own contributor profile. That network shrank in late 2025. Press Gazette reported on December 8, 2025 that Forbes cut dozens of contributors, citing falling Google traffic, and that contributors not publishing two "impactful" articles a month became "former contributors." Forbes said it also added more than 200 new contributors that year. Before you pitch anyone, confirm their profile is still active. How to find the right Forbes writer Search forbes.com for your topic, not your company. Look for recent articles about the problem you solve. Shortlist writers who quote outside sources. Pure opinion columnists rarely need a source. Read three of their recent pieces. Note the angles and evidence they favor. Use their stated contact route. Check the author page and any linked personal site. Pitch one writer per angle. Blasting every Forbes byline at once gets you ignored. Forbes' help center says story pitches should go to editorial staff directly, and that press releases, story ideas and contributor requests sent to its PR email address are not forwarded. Our guide to sending a press release to journalists covers the outreach mechanics. What makes a story Forbes-worthy Forbes writers need stories their readers care about, not announcements you care about. Angles that work hand the writer something new and checkable: Original data from research you ran, with a clear method. A decision with real stakes, such as a pricing change or market exit, explained candidly. A contrarian view with evidence that challenges the consensus. A trend with several examples, where your company is one of them. Timely expertise on news that just broke in your field. Answer journalist requests Query services connect you with writers already looking for sources. Cision shut down HARO and its successor, Connectively, on December 9, 2024, as Search Engine Roundtable reported. According to the official HARO blog in May 2026, Featured.com now owns both brands, HARO is back as a free newsletter sent three times a day, and Connectively has relaunched. Other options include Qwoted, which a July 2025 BuzzStream study reported carried the most journalist queries among the platforms it studied, and MentionMatch, the free service formerly called Help a B2B Writer. Answer only where you have real expertise, and answer quickly. Forbes Pitch Template (Fictional Example) Keep a Forbes pitch short enough to read on a phone. This example uses a fictional company, Brightline Analytics, and its fictional CEO, Jordan Reyes. Replace every placeholder with verifiable details. Subject: [SPECIFIC FINDING] — new data for your coverage of [TOPIC] Hi [FIRST NAME], Your [MONTH] article on [TOPIC] argued that [THEIR POINT IN ONE LINE]. We have new data that [SUPPORTS / COMPLICATES] it. Brightline Analytics analyzed [NUMBER AND TYPE OF RECORDS] from [TIME PERIOD]. The main finding: [ONE SPECIFIC, CHECKABLE RESULT]. Why it matters to your readers: [ONE SENTENCE ON WHAT THEY SHOULD DO OR WATCH]. Our CEO, Jordan Reyes, can walk you through the method and share the full dataset [AS AN EXCLUSIVE / BEFORE PUBLIC RELEASE ON DATE]. Method and sample data: [LINK] If this is outside your beat, I would appreciate a pointer to the right colleague. [YOUR NAME] | [TITLE], Brightline Analytics | [EMAIL] | [PHONE] It works because it shows you read the writer's work, leads with the news, offers evidence instead of adjectives and makes a narrow ask. Follow up once with something new, such as a chart. For more variations, study these media pitch email examples before you send. Can You Write for Forbes as a Contributor? Yes, but it is a writing role, not a marketing channel. According to a contributor guide on nickwolny.com, updated in February 2025, there is no public application form: writers get in by pitching section editors with story ideas, and contributors do not pay to publish. If you want to get published in Forbes under your own name, remember that the compensation rule applies to you too, so a contributor role cannot serve a company's marketing plan. The bar is also rising, given the two-articles-a-month expectation Press Gazette described. The same logic covers "Forbes guest post" offers. Forbes does not advertise a guest post program for brands, so a paid "guest post" that is neither a Council post nor BrandVoice amounts to buying access to someone's byline. Forbes Councils: The Fee-Based Membership Route Forbes Councils are fee-based professional communities. According to the official Councils pages, members can publish bylined articles on forbes.com, appear in Expert Panel roundups, and get editorial guidance, a profile and events. Who qualifies for Forbes Councils Forbes Business Council and Forbes Nonprofit Council: $500K or more in annual revenue, or in donor contributions for nonprofits. Agency, Technology, Communications, Finance and Human Resources Councils: senior executives, with a threshold of $1M or more in revenue or financing. Forbes Coaches Council: at least three years as a recognized coach. Multi-level marketing, gambling and ICO companies are excluded. A committee reviews each application, and the official qualification page says to expect a reply in about two to four business days. How Council posts are labeled and what they cost Council posts carry a "COUNCIL POST" tag, a "Forbes Councils Member" description and a "Membership (fee-based)" note. That tells readers you joined a paid community, not that a journalist chose you, so say "Forbes Business Council member," not "featured by Forbes." Forbes does not publish prices. A March 2026 review on aceitagency.com reports roughly $2,500 to $5,000 a year plus an initiation fee of about $500 to $600, and about $6,400 to $6,800 for a premium tier. Confirm current figures in your application. The official terms, updated June 11, 2024, say the initiation fee is non-refundable, membership renews automatically and publication is not guaranteed. Forbes BrandVoice: Sponsored Content and Advertorials BrandVoice is Forbes' paid native advertising program: a brand hub at forbes.com/sites/ plus the brand name, with articles labeled "BrandVoice | Paid Program." This is what people mean by Forbes sponsored content or a Forbes advertorial. Forbes does not publish BrandVoice prices. Industry figures cited in a March 2026 aceitagency.com review put it at about $50,000 for four articles over two months, $75,000 a month with a four-month minimum, or $100,000 a month with a six-month minimum. Treat those as reported ranges, not quotes. Forbes Lists: How to Get on 30 Under 30 Forbes lists are editorial. Forbes' methodology notes for its Under 30 lists say there are no fees to apply, no one can pay their way onto the list and anyone can nominate themselves or someone else. For the US list, nominations typically open mid-year. As reported in July 2026, nominations for the 2027 US list closed on September 1, 2026, and nominees had to be 29 or younger on December 31, 2026. Check the official nominations page for the next cycle, and treat any paid "list placement" offer as a red flag. Can I Publish a Press Release on Forbes? No, not as a Forbes.com article. Forbes does not advertise a press release section for companies, and its help center says press releases sent to its PR email address are not forwarded. On outlets that do run press release or partner sections, services that sell placements include PR Newswire, GlobeNewswire, Business Wire and RedPress, with placements arranged through each outlet's authorized distribution partners. Those placements are labeled by the publisher as press releases or partner content, not as the outlet's own reporting. RedPress does not sell placement on Forbes.com. If a vendor offers a "Forbes press release," ask for a recent example URL. On forbes.com, check for a "COUNCIL POST" or "BrandVoice | Paid Program" label; on any other domain, it is not Forbes.com, whatever the invoice says. A release is still worth writing when you have real news, because it creates a dated public record you can reference. Compare the outlets that accept releases on the single-outlet placement list before you decide where your announcement belongs. Forbes Mexico is not Forbes.com Forbes publishes licensed editions in many countries, including Mexico. According to a July 2025 Business Wire announcement, Forbes licensed its editions for Mexico, Colombia, Peru, Chile, Central America and the Dominican Republic to Casa Plinio, S.A. de C.V. Licensed editions have their own editorial teams, separate from forbes.com. Forbes Mexico (forbes.com.mx) serves Mexican and Latin American business readers in Spanish and has been reported to run its own branded content section. RedPress lists a Spanish-language Forbes Mexico placement at $3,900 as of September 2026, with a 7-day delivery window. It is not Forbes.com and not editorial coverage. Subject matter, labeling and link treatment are confirmed with you before you pay, and you approve the final text. Red Flags When Someone Sells a Forbes Article These offers are not new: Nieman Lab reported in February 2022 that Forbes placements were openly sold on Fiverr for about $7,000. Before paying anyone who promises Forbes, check for these warning signs: A guaranteed editorial feature. No outside party can guarantee a staff or contributor article, and paying a writer breaks Forbes' rules. No label named in writing. Forbes' paid products say "COUNCIL POST" or "BrandVoice | Paid Program." No named label, no deal. A contributor sold as the product. "Our writer at Forbes will cover you" means paying for a byline, and that writer may be among the contributors cut in December 2025. A different domain. A licensed edition or lookalike site is not forbes.com. A list spot for a fee. Forbes says no one can pay their way onto its Under 30 lists. No live examples or live-link report. Any paid placement should come with links you can open yourself, as this sample placement report shows for press release placements. Pressure to pay today. "Last slot this month" is a sales tactic, not a publishing deadline. How to Get Featured in Forbes on Any Budget $0: time only Build one genuinely new asset, such as a dataset or documented customer result. Pitch active Forbes writers one at a time, answer relevant queries on HARO, Connectively, Qwoted or MentionMatch, and nominate yourself for a list if you qualify. Under $1,000: build a public record Based on reported pricing, no labeled Forbes.com product fits this budget. It can buy a labeled press release placement on an established English-language news site. RedPress lists single-outlet placements on AP News from $140, USA Today from $175, Business Insider from $220 and Yahoo Finance from $360, as of September 2026. The full list of single-outlet placements and prices shows each delivery window. These are press release placements, not editorial coverage and not an endorsement. A few thousand dollars a year: Forbes Councils If you meet a council's threshold and want to publish thought leadership under your name, Councils is the forbes.com route in this range, based on reported pricing. Budget for initiation and renewal, write to teach rather than sell, and remember publication is not guaranteed. About $3,900: Forbes Mexico Only if Spanish-speaking business readers in Mexico and Latin America are your audience. It is a different publication, not a shortcut to Forbes.com. $50,000 and up: BrandVoice Reported BrandVoice pricing starts around $50,000, suited to brands with an established content program and a multi-month campaign labeled as paid. For a wider view, see our breakdown of the cost to get on the news before you set a budget. Credible Alternatives to a Forbes Feature If you want Forbes for credibility with buyers, investors or partners, other routes can serve that goal when described honestly: Trade publications. Their editors cover your market in depth, and their readers may be closer to your buyers. Earned coverage elsewhere. The pitch template above works for any business desk. Labeled press release placements. AP News, USA Today, Business Insider and Yahoo Finance placements are press release or partner placements. Our guide to getting featured on Yahoo Finance explains how that route works. Your own proof assets. Published research and case studies strengthen every route, including a future Forbes pitch. Whichever paid placement you choose, expect editorial review before publication and a report of live links afterward, and describe the result by its label. FAQ — How to Get Featured in Forbes Can you pay to be featured in Forbes? Not for editorial coverage. You can pay for labeled Forbes products such as Councils membership or BrandVoice, but Forbes staff and contributors may not accept compensation from the people they cover. How do I become a Forbes contributor? According to third-party reporting, there is no public application form. Writers pitch section editors with story ideas and do not pay to publish. Is a Forbes Council post the same as being featured in Forbes? No. It is written by a member of a fee-based community and labeled "COUNCIL POST" and "Membership (fee-based)." How much does Forbes BrandVoice cost? Forbes does not publish prices. Third-party reporting puts packages from about $50,000, with larger programs at $75,000 to $100,000 a month and multi-month minimums. Can I publish a press release on Forbes? No. Forbes does not advertise a press release section for companies, and its help center says releases sent to its PR email address are not forwarded. Is Forbes Mexico the same as Forbes.com? No. Forbes Mexico is a licensed Spanish-language edition on its own domain with its own editorial team. How do I get on the Forbes 30 Under 30 list? Nominate yourself or someone else through the official page while the cycle is open, typically mid-year. Forbes says there are no fees to apply. Is HARO still a way to reach Forbes writers? HARO is back as a free newsletter under Featured.com after Cision shut it down in December 2024. It is one of several query services, and none guarantees a Forbes request. How long does it take to get featured in Forbes? Earned coverage has no timeline. Councils reply to applications in about two to four business days, though publication is not guaranteed. Summary On Forbes, the label matters as much as the name. There are several ways onto forbes.com, but only some are editorial, and none of those can be bought. Key takeaways: Earned coverage from staff or contributors is free, uncontrollable and not for sale. Forbes Councils is a fee-based membership, reported at about $2,500 to $5,000 a year plus initiation, with no guaranteed publication. BrandVoice is labeled "BrandVoice | Paid Program," with reported pricing from about $50,000. Lists such as 30 Under 30 are editorial, with no fee to apply, according to Forbes. There is no press release route onto Forbes.com; treat anyone selling one as a red flag. Forbes Mexico is a separate Spanish-language edition, not Forbes.com. Bottom line: If you want to know how to get featured in Forbes, start with a story worth covering and pitch the right writer. Pay only for products whose labels you can name, and describe every result exactly as it is labeled. Ready to publish your news on outlets that accept press releases? Browse outlets you can publish on →

Quick Answer A USA Today press release is an announcement published in the press release section of usatoday.com, a paid service distributed by XPR Media and labeled as such on each release page, not a story written by USA Today journalists. Companies get there by buying a placement through a distribution service, and the release has to pass editorial review against strict format and topic rules. Coverage written by a USA Today reporter is a separate, free route that nobody can sell you. What Is a USA Today Press Release? USA Today hosts a dedicated press release section on usatoday.com, where each release gets its own page. The text is supplied by the company making the announcement or by its agency, not by USA Today reporters. The section comes from an agreement Gannett announced with XPR Media on June 4, 2025: press releases distributed by XPR Media would reach the USA TODAY Network, described as more than 200 publications, along with a dedicated press release section. Gannett has since renamed itself USA TODAY Co. According to XPR Media's website, it works only with PR, digital and SEO agencies, which is why businesses typically buy a placement through a distributor. Releases in the section credit the distribution service that sent them, such as PressAdvantage, Pinion Newswire or EdgeNewswire. Services that sell placements in this section include those distributors and RedPress, which arranges its USA Today press release placement through XPR Media, USA Today's authorized distribution partner. How a USA Today press release is labeled When we checked the section on September 14, 2026, each release opened with this disclosure: "This page contains press release content distributed by XPR Media. Members of the editorial and news staff of the USA TODAY Network were not involved in the creation of this content. The placement of this content is part of a paid service." The footer adds that the information is provided by an independent third-party content provider and that XPR Media and the site make no warranties or representations about it. Press release placement vs. USA Today journalism A USA Today news story is reported, written and edited by the newsroom, which decides whether your company is worth covering. A press release placement is your own text in a section for paid content, under a label stating that newsroom staff were not involved. Describe it accurately. "Our announcement was published in the press release section of usatoday.com" is true. "Featured by USA Today" or "as seen in USA Today" implies an editorial decision or an endorsement that did not happen, and anyone who opens the page will see the paid-service label. How to Get on USA Today: Every Route Compared A company can end up on usatoday.com in three real ways, and there is one kind of offer you should question. RouteWhat it isHow it is labeledCostTimeWho controls the text Earned editorial coverageA USA Today or USA TODAY Network journalist reports on your newsA regular news story by newsroom staffFree; not for saleUnpredictable; it may never happenThe newsroom Press release sectionYour announcement, distributed through XPR Media"Press release content distributed by XPR Media" and "part of a paid service"From $175 as of September 2026; $250 reported by another distributorDays after approval (a 5-day delivery window at the $175 listing)You, within the placement guidelines Branded contentSponsored content made by USA Today's creative studioDisclosed as sponsoredAn advertising campaign budgetA campaign planning cycleThe advertiser and the studio "Guest post" offersNo program for company news that we could verifyAsk the seller before payingVaries by sellerVariesDepends on where it actually runs Only the press release section can be planned and paid for. You control the text within the guidelines, but you do not get a news story, a reporter or an endorsement. USA Today sponsored content, Blueprint and LocaliQ USA Today sells branded content through its creative studio as part of advertising campaigns: advertising bought from the publisher, disclosed as sponsored, and planned as a campaign rather than a single announcement. USA Today's advertiser disclosure describes Blueprint as a partner of USA Today and an independent, advertising-supported comparison service, and LocaliQ is the company's digital marketing platform. Neither is a route for company news. Is there a USA Today guest post or contributor program? We could not verify a guest post or contributor program open to companies that want to publish their own news. USA Today does run opinion pieces, but its opinion editors choose them, and a column is not a channel for announcements. If someone offers to sell you a "USA Today guest post," ask which section it will appear in and how it will be labeled. If the answer is the press release section, you are buying a press release placement under another name. USA Today Press Release Requirements (as of September 2026) Every placement goes through editorial review before it publishes. The rules below are the guidelines applied to USA Today placements as of September 2026. They are consistent with what the distribution partner enforces, but they are not a policy USA Today itself publishes, and they can change. What counts as news The release has to announce something real: a launch, a milestone, a partnership, an award, an event or a funding round. The announcement must appear in both the headline and the body. Advertorials, meaning sales copy dressed up as a release, are refused. Requirements checklist ElementRequirementWhat to avoid Language and styleU.S. English, AP styleBritish spellings, a sales tone Headline70 characters maximum, Title Case, one main keywordHype, clickbait, or a city or state name Sub-headline120 characters maximum, sentence caseA closing period DatelineOpens the lead: CITY, State - Month Day, Year -Putting the location in the headline instead LeadWho, what, when, where and why in one or two direct sentences, third person"We are thrilled to announce" BodyInverted pyramid, 2–4 sentences per paragraph, quotes from named people, every claim attributedUnsourced superlatives, anonymous quotes KeywordIn the headline, sub-headline, lead and body, naturallyRepetition that reads like an ad Links3–5 embedded links on descriptive anchor textBare URLs Images1–3 images with alt textImages with an unclear license, which get flagged Boilerplate"About [Company]," under 100 wordsMarketing language Media contactName, title, email, phone, websiteA generic inbox with no named person EndingClose with ###Promotional copy after the boilerplate Prohibited and flagged topics Under the guidelines applied to USA Today placements, these subjects are refused: Advertorials, multi-level marketing, scams and celebrity impersonation Medical claims that a product prevents, treats or cures a condition, including supplements Sexual, adult or dating content Illicit drugs, cannabis, ketamine and psychedelics Weapons Gambling in any form, including betting, casinos, sportsbooks, odds, slots, poker, daily fantasy and gambling affiliate lists Politics and religion Accusations of illegal conduct against a named party Digital-currency promotion, such as coin offerings and prices, NFTs, play-to-earn games and metaverse property; blockchain technology or corporate partnership news can pass if it does not promote a coin Profanity Broadcast station logos or network names Two things are flagged for extra checks: active or pending litigation, which needs a case number and confirmation from counsel, and images with unclear licenses. Distributors echo these limits; Pinion Newswire's editorial guidelines, for example, state that betting, gambling and casino-related content is strictly prohibited for USA Today. Check the list of topics accepted for distribution before you draft. A USA Today–Ready Release Template This skeleton applies the checklist to a fictional company, Lumenfield Software. Replace everything in square brackets. The location sits in the dateline, not the headline. Lumenfield Launches [Product Name] Shift Scheduling App The shift scheduling app helps warehouse teams of [NUMBER] to [NUMBER] people plan weekly schedules in one place [CITY], [State] - [Month Day, Year] - Lumenfield Software today launched [Product Name], a shift scheduling app that lets small warehouse teams plan and share weekly schedules without spreadsheets. The app is available to businesses in [MARKET] starting [DATE]. [Second paragraph: what the app does and who it is for. Attribute every figure, for example "according to a [MONTH YEAR] survey of [NUMBER] Lumenfield customers."] "[Quote on why the launch matters to warehouse teams, not how excited the company is]," said Jordan Reyes, chief executive officer of Lumenfield Software. [Third paragraph: availability, pricing if relevant, and a descriptive link such as [Lumenfield shift scheduling app]. Three to five links in total, no bare URLs.] About Lumenfield Software Lumenfield Software makes scheduling tools for small warehouse and logistics teams. Founded in [YEAR], the company is based in [CITY], [State]. [Under 100 words, no marketing language.] Media Contact [Full Name], [Title] [Email] | [Phone] [Website] ### Attach one to three images with alt text. Our AP style press release guide covers datelines, titles and numbers in more detail. How Much Does a USA Today Press Release Cost? RedPress lists its USA Today placement at $175 as of September 2026, with a 5-day delivery window, arranged through XPR Media. Every order goes through editorial review against the guidelines above. The subject matter, how the published piece will be labeled and how links are treated are confirmed with you before you pay, you approve the final text, and you receive a placement report listing the live link. The details are on the USA Today placement page if you want to compare them line by line. For comparison, King Newswire's USA Today page reports a price of USD 250 for one release distributed through XPR Media's publisher network, subject to editorial review. Other distributors credited in the section set their own prices. Compare what the price includes: review before submission, an up-front statement of the label your release will carry, and a report with the live link. How Long Does It Take to Publish a Press Release on USA Today? Most of the time goes into getting the release right, not into publishing it: Write to the guidelines, with one to three images you have the rights to use. Editorial review. Expect questions about unattributed claims, long headlines or topics close to a restricted category. Approve the final text. Check that every number is sourced and every quote has a named person behind it. Publication within the provider's delivery window; the $175 listing above quotes five days. Archive it. Save the live link, a PDF and a screenshot the day it appears. Links, Indexing and How Long a Release Stays Online These are the technical facts as observed on release pages on September 14, 2026. They describe what the pages do, not what results you will get. Indexable pages: section and release pages carry an "index, follow" robots directive, so they can appear in search results. Whether a release is indexed, and where it ranks, is up to the search engine. Nofollow links: outbound links inside release bodies are marked "noopener nofollow noreferrer." Readers can click them, but they do not pass ranking credit. No cached copies: the server sends an x-robots-tag header of noarchive and nocache. Retention is the publisher's call: nothing guarantees how long a release stays online, so keep your own PDF and screenshot. If links are the main reason you are buying, read about dofollow vs. nofollow press release links first so your expectations match what the page does. How to Get Featured in USA Today Without Paying Earned coverage is the only way to get featured in USA Today as news, and it starts with a reporter, not a submission form. The News tips link on USA Today's help center contact page leads to the staff directory on usatoday.com, so the practical route is to find the reporter who covers your subject and pitch that person directly. For local stories, such as a new facility or a community event, the local newsrooms of the USA TODAY Network are another route. Read before you pitch. Look at the reporter's recent stories and explain in one line why your news fits their coverage. Offer what a release cannot. Original data, a spokesperson available for an interview, or a customer willing to talk on the record. Keep the paid placement separate. A release in the press release section does not make your news more newsworthy; the story has to stand on its own. Our guide on sending a press release to journalists covers timing and follow-ups, and these media pitch email examples show what a short, specific pitch looks like. Red Flags When Buying a USA Today Placement Ask hard questions, or walk away, if you see any of these: A guarantee. Publication depends on review, and no seller can guarantee coverage, pickup by other outlets, traffic or rankings. A "feature article" by USA Today for a fee. The disclosure on each release says newsroom staff were not involved. Dofollow or "link juice" promises. Links in release bodies were nofollow when we checked. "Permanent" placement. Retention is set by the publisher. Silence about the section and label. Before you pay, you should know where your release will run and what disclosure it will carry, including for anything sold as a guest post. Any topic accepted. Gambling, coin promotion and cure claims are refused under the guidelines applied to these placements, so a seller who accepts them owes you an explanation. No proof. A legitimate placement ends with a live link you can open yourself. USA Today vs. AP News vs. Yahoo Finance Press Releases RedPress lists single-outlet placements on all three as of September 2026. Each outlet has its own section, label and topic rules, and those are confirmed before you pay. OutletListed price (September 2026)Delivery windowConsider it when USA Today$1755 daysYour news has general consumer or national interest AP News$1405 daysYou want a lower-cost placement for a corporate announcement Yahoo Finance$3605 daysYour news is financial, such as a funding round or business results Compare the AP News press release placement side by side with this page, and read our guide on getting featured on Yahoo Finance to see how that outlet's routes differ. FAQ — USA Today Press Release Can I submit a press release to USA Today directly? Not in practice. The section is fed through XPR Media, which, according to its website, works only with PR, digital and SEO agencies, so businesses buy through a distribution service. Story ideas for the newsroom go to reporters listed in the staff directory. Is a USA Today press release the same as being featured by USA Today? No. Each release page states that USA TODAY Network editorial and news staff were not involved and that the placement is part of a paid service. How much does a USA Today press release cost? RedPress lists its USA Today placement at $175 as of September 2026, with a 5-day delivery window. King Newswire's page reports USD 250 for one release through XPR Media's network. Is USA Today sponsored content the same as a press release? No. Sponsored content is advertising made through USA Today's creative studio; the press release section carries announcements distributed by XPR Media under its own paid-service label. Does USA Today accept guest posts or contributors? We could not verify a guest post or contributor program open to companies publishing their own news. Opinion pieces are chosen by USA Today's editors and are not a route for announcements. Are links in a USA Today press release dofollow? No. In September 2026, outbound links inside release bodies were marked nofollow, so they do not pass ranking credit. Will my USA Today press release show up in Google? It can. Release pages carry an "index, follow" directive, but no one can promise indexing or rankings. How long does a release stay on usatoday.com? That is set by the publisher and is not guaranteed. Save the live link, a PDF and a screenshot on the day it publishes. Can I publish a crypto or gambling press release on USA Today? Not a promotional one. Gambling and digital-currency promotion are refused under the guidelines applied as of September 2026; blockchain news that promotes no coin can pass. Summary USA Today has one route you can buy and others you cannot. Key takeaways: A USA Today press release runs in a section distributed by XPR Media and labeled as part of a paid service. It is not USA Today journalism and should never be described as coverage or an endorsement. Releases must be genuine news written in AP style to the format checklist, ending with ###. Gambling, coin promotion, medical cure claims, cannabis, politics and religion are among the refused topics. Placements are listed from $175 as of September 2026; another distributor reports $250. Pages can be indexed, links are nofollow, and retention is up to the publisher. Free coverage comes from pitching the right reporter. Bottom line: Use the press release section for what it is, a clearly labeled and controllable way to put a real announcement on usatoday.com, and pitch reporters separately if you want to be covered as news. Have a genuine announcement that fits the guidelines? See USA Today placement options →

Quick Answer An Associated Press press release on apnews.com is paid content published through one of AP's press release partners, and the page labels it as content the AP news staff was not involved in creating. It is not AP journalism, and buying one does not put a reporter on your story. Earned AP coverage is a separate, free route: you pitch the newsroom and AP's journalists decide. A partner placement gives you a credible, citable page on AP News, not search rankings or backlinks. What an Associated Press Press Release Really Means People who search for an Associated Press press release usually mean one of three things, and mixing them up is how companies buy something they thought was coverage. A release in the AP News press release section. Your own text on apnews.com, in a section fed by distribution partners and labeled as paid content. You can buy this. AP journalism. Stories reported and written by AP's own news staff, the content most people picture when they hear "the AP wire." Nobody can buy this. An AP-style press release. Any release written to the conventions of the AP Stylebook. This is a writing standard, not a placement. The rule to keep in mind throughout: a page on apnews.com is not the same thing as coverage by the Associated Press. How the AP News Press Release Section Works AP News runs a dedicated press release index at apnews.com/press-releases. Each distribution partner has its own hub under apnews.com/hub/press-releases/, and individual releases live at addresses that begin with apnews.com/press-release/ followed by the partner's name. That separate URL path is the first sign you are not looking at an AP news story. The "Paid Content" label The release pages we checked in September 2026 carry this disclosure, with the partner's name filled in: PRESS RELEASE: Paid Content from [partner]. The AP news staff was not involved in its creation. Partner hub pages use similar wording, for example: "Press release content from PR Newswire. The AP news staff was not involved in its creation." AP is telling readers plainly that the text came through a paid channel and that its journalists did not write it. That is exactly why a release there should never be described as AP coverage or an AP endorsement. Noindex and nofollow on release pages When we checked two release pages and a partner hub on September 14, 2026, each carried a robots meta tag set to noindex,nofollow. The main press release index did not. That asks search engines not to list the release page in results and not to follow the links inside it. So a release on AP News is not a ranking or link-building asset. Its value is credibility: a findable, citable page on apnews.com you can point investors, partners and journalists to, plus whatever distribution the partner provides elsewhere. Our explainer on dofollow and nofollow press release links covers how link treatment works across news sites. Who Can Publish an Associated Press Press Release? AP's Partners Releases reach the section through distribution partners. When the index was checked in September 2026, it linked to these partners: ACCESS Newswire Bitwire Business Wire EIN Presswire | Newsmatics EZ Newswire GetNews GlobeNewswire KISS PR Korewire MarketersMedia Media OutReach NewMediaWire news aktuell Newsfile PR Newswire PR.com PRNEWS.IO Prodigy NewsRedpress.net Send2Press Wieck The list changes over time. PRNEWS.IO, for example, said in a June 2026 announcement distributed through PRUnderground that it had become an official provider of press releases on the AP News website. Check the live index before you buy, and ask any seller which hub your release will appear under. Services that sell placements in this section include the partners above and RedPress, which arranges its placements through one of AP's press release partners. The details are on the AP News press release placement page for anyone comparing options. How to Get on AP News: The Routes Compared Four routes exist, and they differ in who writes the words, how readers see them and what they cost. RouteWhat it isHow it is labeledCostTimeWho controls the text Earned AP coverageAn AP journalist decides to report a story that involves your companyA regular AP news story, with no paid labelFree, and not for sale anywhereUnpredictable; it may never happenAP's journalists and editors Press release sectionYour release published under a partner's hub on apnews.com"PRESS RELEASE: Paid Content from [partner]. The AP news staff was not involved in its creation."Set by each seller (see the cost section below)The seller's stated delivery windowYou, within the seller's editorial rules AP's own paid contentAdvertising and paid content solutions sold by AP itselfDisclosure set by AP; confirm it in writing before you signBy inquiry through APAsk APDepends on your agreement with AP Contributor or guest programWe found no public AP program for brand contributors or guest authorsNot applicableNot applicableNot applicableNot applicable The press release section and AP's own paid content are different products. AP's contact form lists "Advertise or leverage AP's paid content solutions" as a separate option from "Submit a press release to our newsroom." According to Business Wire's partner page, AP Content Services, AP's paid content arm, is also offered through Business Wire. Can You Submit a Press Release to the Associated Press for Free? Yes, but submitting is not publishing. AP's contact page at ap.org includes an option labeled "Submit a press release to our newsroom." That sends your release to AP's journalists as a pitch, not a request to publish it, and they may follow up, file it away or never reply. What makes a pitch worth a journalist's time News beyond your company. An announcement that affects a community, an industry, jobs or public safety has a chance. A feature update usually does not. Something new and verifiable. Original data, a regulatory filing or an event with a firm date and place. A local or regional angle. A development that matters in a specific state or city gives a reporter a concrete reason to care. A person who can talk today. A named spokesperson with a direct phone number, not a generic inbox. Our guide to sending a press release to journalists covers subject lines, timing and follow-ups in more depth. News tips and AP Daybooks AP runs a separate news tips page for confidential information, with secure options that include SecureDrop, Signal and postal mail. That channel is for sensitive tips, not product launches or funding announcements. AP also describes its Daybooks, on a page last updated in early 2024, as state-by-state listings of upcoming major events with contact information for each event or organization, sold to newsrooms. If you are organizing an event with real news value, ask AP through its contact page how events are considered; we could not verify a public submission process. What a Release on AP News Is and Isn't Use this table to set expectations before anyone spends money. A release on AP News isA release on AP News is not A page on apnews.com under a distribution partner's press release hubAn AP news story or AP reporting Labeled "Paid Content," with a note that the AP news staff was not involved in its creationAn endorsement of your company by the Associated Press Your own text, in the version you approvedA guarantee that AP reporters or member newspapers will pick up your news A credible, citable link for your newsroom page, investor updates and sales materialsA search ranking or backlink asset (release pages were noindex,nofollow when checked in September 2026) Often one piece of a wider distribution the partner provides elsewhereA substitute for pitching AP's newsroom if coverage is what you want In your own materials, say something like "published in the press release section of AP News." Phrases such as "covered by AP" blur a line that AP draws clearly on the page itself. How Much Does an Associated Press Press Release Cost? Earned coverage and a newsroom pitch cost nothing but time. A placement in the press release section is priced by whoever sells it, and prices vary by seller and package. Reported seller pricing: one seller's public packages page listed an AP News release at $125, subject to approval, in August 2026. The same page promised a "do-follow backlink," which does not match the noindex,nofollow tags on AP release pages. RedPress: an AP News placement is listed at $140 as of September 2026, with a 5-day delivery window. Every order goes through editorial review, the subject matter, labeling and link treatment are confirmed with you before you pay, and you approve the final text. The full scope is on the AP News placement options page for a line-by-line comparison. AP's own paid content: priced by inquiry through AP's contact form. If you want wider reach than a single outlet, distribution plans are priced per campaign with no membership fee and start at $169, as shown on the distribution plans and pricing page for each tier. For a sense of range among single-outlet placements, a Reuters press release placement is listed at $1,400 as of September 2026. Red Flags When Buying an AP News Press Release Some sales pages describe this product in ways that do not match what appears on apnews.com. Get answers in writing if you see any of these. A "do-follow backlink from AP." AP release pages carried noindex,nofollow tags when checked in September 2026, so that promise does not match the page code. "Your release goes out on the AP wire." A placement in this section is a labeled page on apnews.com. Ask whether any claim about reaching other outlets refers to AP or to the seller's own network. Guaranteed pickup by AP reporters or member newspapers. Nobody can promise that. AP's journalists decide what AP reports. "Featured by AP" or "AP-endorsed" wording. The label on the page says the opposite, and a seller who implies your release will look like AP reporting is misdescribing the product. No live sample link. A seller should be able to show you a real release under a partner hub with the label visible. Ranking or traffic promises. With noindex on release pages, rankings from the AP page itself do not add up. Our look at whether press releases help SEO explains where search value really comes from. Associated Press Press Release Template: An AP-Style Skeleton Whichever route you choose, write the release the way news is written: the most important fact first, short paragraphs, attributed quotes and no marketing adjectives. The same text can go to AP's newsroom as a pitch and into a paid placement. Our guide to writing an AP style press release explains each convention; here is a skeleton for a fictional company. FOR IMMEDIATE RELEASE Tallowmere Robotics Opens [CITY] Assembly Plant, Adding [NUMBER] Jobs [SUBHEADLINE: one sentence with the strongest supporting fact, no adjectives] [CITY], [STATE] — [DATE IN AP STYLE] — Tallowmere Robotics, a [HEADQUARTERS CITY]-based maker of [PRODUCT CATEGORY], opened a [SIZE]-square-foot assembly plant in [CITY] that will employ [NUMBER] people by [TIME FRAME]. [WHY IT MATTERS: who is affected, the local or industry context and one verifiable figure with its source] "[ONE OR TWO SENTENCES OF REAL OPINION OR INTENT, NOT A SLOGAN]," said Dana Whitlock, chief executive officer of Tallowmere Robotics. [SUPPORTING DETAILS: investment amount, partners and what happens next] [AVAILABILITY OR EVENT DETAILS: date, time, address and how media can request interviews] About Tallowmere Robotics [BOILERPLATE: founding year, headquarters, what the company makes and its website] Media contact: [NAME], [TITLE], [EMAIL], [PHONE] ### AP style checks before you send it Dates: write them the AP way, such as Sept. 14, 2026, with March through July spelled out in full. Attribution: use "said," and lowercase a title that follows a name, as in "Dana Whitlock, chief executive officer." Numbers: every figure has a source you could hand to a reporter. How to Publish a Press Release on AP News, Step by Step Decide what you need. Pitch the newsroom if you want AP to report your news; buy a placement if you want a labeled, citable page on apnews.com. You can do both. Check the live partner index. Confirm which partner hub your release will sit under, and ask the seller for a live sample URL with the label visible. Clear the editorial rules and approve the text. Sellers apply their own topic rules, and the words under the Paid Content label are yours, so check names, figures and quotes. Verify the placement. Open the live URL and confirm the apnews.com/press-release/ path, the partner name and the disclosure. A sample placement report shows the kind of link-by-link detail to expect from a seller. Describe it accurately. Share it as a release published on AP News, never as AP coverage. FAQ — Associated Press Press Releases Is a press release on AP News the same as being covered by the Associated Press? No. A release in the press release section is labeled as paid content that the AP news staff was not involved in creating. Coverage is a story AP's own journalists decide to report, and it cannot be bought. Can I submit a press release to the Associated Press for free? Yes. AP's contact page has a "Submit a press release to our newsroom" option. It is a pitch to journalists, not a request to publish, and there is no guarantee of a reply or a story. How much does an AP News press release cost? It depends on the seller. In reported pricing, one seller's packages page listed $125 per release in August 2026, and RedPress lists its AP News placement at $140 as of September 2026. Do AP News press releases give you a do-follow backlink? Not from the release page. Release pages and partner hubs carried noindex,nofollow robots tags when checked in September 2026, so the value is credibility and citation rather than SEO. Will AP reporters or member newspapers pick up my release? No one can promise that. The paid section is separate from AP's journalism, so if you want coverage, pitch the newsroom with genuine news. Which services publish press releases on AP News? AP's index links to partners such as ACCESS Newswire, Business Wire, GlobeNewswire, PR Newswire and Newsfile, among others listed above. Other services sell placements arranged through those partners. Can I write for the Associated Press? We found no public AP program for brand contributors or guest authors. Writing for AP means being hired or commissioned by AP, which is a career question rather than a publicity route. How do I get an event into an AP Daybook? We could not verify a public submission process. Ask AP through its contact page, and make sure the event has genuine news value first. Can I say my company was featured on AP News after a paid placement? Describe it accurately, for example "published in the press release section of AP News." Wording that suggests AP reported on or endorsed your company contradicts the label on the page. Summary An Associated Press press release and AP coverage share a domain, not a process. Key takeaways: Releases in the AP News press release section come through distribution partners and are labeled as paid content the AP news staff was not involved in creating. Earned AP coverage is free and cannot be bought; the newsroom submission option on AP's contact page is a pitch, not publication. Release pages and partner hubs were noindex,nofollow in September 2026, so the value is credibility and citation, not SEO. Treat "do-follow backlink from AP," "on the AP wire" and guaranteed pickup as red flags. Write in AP style either way, because the same release can serve as a newsroom pitch and a paid placement. Bottom line: Buy an AP News placement for what it is, a labeled and citable page on apnews.com, and pitch AP's journalists separately if you want them to report your news. Ready to publish your release on AP News? See AP News placement options →

Quick Answer Yes, you can publish a Reuters press release, but it appears in the press releases section of reuters.com, not as a Reuters news story. That section carries releases supplied through Reuters' sponsored newswire partner and the services that sell placement there. A placement is not Reuters journalism and not an endorsement, and coverage written by Reuters reporters cannot be bought from anyone. Reuters also has a separate branded content studio, Reuters Plus, for sponsored campaigns. Can You Publish a Reuters Press Release? Yes. In 2024 Reuters signed an exclusive, multi-year agreement that made EZ Newswire its sole sponsored newswire partner, as PRWeek reported at the time. Releases distributed through that arrangement are published in a dedicated section at reuters.com/press-releases. EZ Newswire itself states that a release in that section is not a news story written by a Reuters journalist. That is the most important fact in this guide. You are paying for your own text to sit on the Reuters domain, in a section kept apart from Reuters reporting and identified as a press release. Services that sell placements in this section include EZ Newswire, Reuters' sponsored newswire partner, and RedPress, whose Reuters press release placement is arranged through that partner. Other vendors also market "Reuters" packages, so always confirm the exact section before you buy. When we checked Google on September 14, 2026, pages under reuters.com/press-releases/ dated August 2026 appeared in search results. That does not mean any specific release will be indexed, and no vendor can promise it. What a placement is not It is not a story by a Reuters reporter or editor. It is not an endorsement of your company, product or claims. It is not a promise that Reuters journalists, or any other outlet, will cover your news. How to Get on Reuters: The Routes Compared People say "on Reuters" to mean five very different things. They differ in who writes the words, how the result is labeled and what, if anything, you pay. RouteWhat it isHow it is labeledCostTimeWho controls the text Earned editorial coverageA Reuters journalist decides to report on your newsA regular Reuters news storyFree; costs your timeUnpredictableReuters reporters and editors Press releases section on reuters.comYour release published in the section fed by Reuters' sponsored newswire partnerSits in a dedicated press releases section, identified as a press release, separate from Reuters reportingPaid; priced by the vendorThe vendor's stated delivery windowYou, after the vendor's editorial review Wire release into newsroom and terminal feedsYour release sent on a newswire that financial data platforms carryA press release from the wire service, not a Reuters storyPriced by the wire serviceWhen the wire sends itYou Reuters Plus branded contentSponsored content produced by Reuters' commercial studioReported in 2019 as sponsored or "provided by" the sponsorNo public pricing foundPlanned as a campaignThe sponsor and the studio, not the newsroom Breakingviews guest viewA commentary piece for Reuters BreakingviewsPublished as a guest viewAn editorial decision, not a purchaseOnly if an editor takes up your outlineYou write it; editors decide whether it runs How Press Releases Reach Reuters Journalists and Terminals The other meaning of Reuters press release distribution has nothing to do with the reuters.com section. Newswires send releases into the news feeds that newsrooms and financial platforms subscribe to. LSEG Workspace, the financial data and news platform from London Stock Exchange Group, lists PR Newswire and Business Wire among its news sources. LSEG also sells a "Press Release Wires" news dataset. Business Wire's own marketing says it delivers releases to Thomson Reuters, among other media. A release sent on one of those wires can sit in the news stream that terminal users watch and may come in front of Reuters reporters. It is still not a Reuters article, and reporters decide for themselves whether to write anything. Before buying anything sold as "Reuters distribution," ask which of the two routes the vendor means. Earned Coverage: Getting Reuters to Write About You Reuters reporting is governed by the Thomson Reuters Trust Principles, which commit the news organization to integrity, independence and freedom from bias. The Reuters Handbook of Journalism draws a clear line between editorial and commercial functions. In practice, no payment, package or partner can buy a Reuters story. What earns attention is hard news: results, deals, regulatory decisions, market data and developments with economic consequences. A launch with no figures attached is a much harder sell. How to pitch Reuters reporters Find the right correspondent. Reuters covers business by beat and by bureau, so identify the reporter who covers your sector in your region. Lead with the hard news. Put the figure, the deal or the decision in the first sentence, with the date it takes effect. Be available and on the record. Offer a named executive who can take a call quickly and answer questions on the record. Respect exclusivity and embargoes. If you offer an exclusive, do not shop it elsewhere. If you set an embargo, state it up front and keep to it. Our guide to sending a press release to journalists walks through the outreach step, and these media pitch email examples give you structures to adapt. Reuters Sponsored Content: What Reuters Plus Sells Reuters Plus is Reuters' branded content studio. When MediaPost reported its launch as a formal studio in June 2017, it described a team separate from the newsroom that produces content for brands. According to a 2019 report by The Baron, Reuters Plus content on reuters.com was labeled as sponsored or "provided by" the sponsor, with a note that Reuters journalists were not involved. We could not verify current labels or pricing, so ask the studio directly. It is advertising, so describe it that way. Is There a Reuters Contributor or Guest Post Program? We found no public form for submitting guest posts to reuters.com. If a vendor offers a "Reuters guest post" or a "Reuters contributor" slot, ask exactly which section the piece would appear in and how it would be labeled. The commentary route we could confirm is Reuters Breakingviews, the financial commentary service, which publishes guest views. Its site says it does not accept pre-written submissions and asks for an outline of 100 words or less first. What Gets Refused Before Publication Releases for the press releases section pass through editorial review before they go live. The sponsored newswire partner describes human review for structure and fact-checking and asks for verifiable claims. Expect pushback on the following. Promotional copy. Second-person sales language, discount codes, pricing tables and slogans read as advertising, not news. Investment solicitation. Anything that urges readers to buy a token or security, predicts prices or promises returns. Claims you cannot support. "World's first," "market leader" or revenue figures with no source behind them. No verifiable company. No working website, no named contact and no location leaves reviewers nothing to check. Anything implying Reuters involvement. Wording such as "as reported by Reuters" inside your own release misrepresents the section. These are common review standards, not a rulebook published by Reuters. Before you write, check the accepted topics and restricted categories for your subject. If you are a listed company, questions about disclosure belong with your counsel, not your distribution vendor. How Much Does a Reuters Press Release Cost? The cost depends entirely on the route. Earned coverage costs nothing but time. We found no public pricing for Reuters Plus, and wire distribution into newsroom feeds is priced by each wire service. For the press releases section, vendors set the price. According to a vendor page dated July 2026, a vendor lists packages at roughly $750–$1,500 per release. RedPress lists its Reuters placement at $1,400 as of September 2026, with a 7-day delivery window. Every order goes through editorial review, and the subject matter, how the published piece is labeled and link treatment are confirmed before you pay. You approve the final text and receive a placement report listing the live link. Whoever you buy from, the price covers publication in the section. It does not buy Reuters coverage, pickup by other outlets, search indexing, a fixed lifespan for the URL, any particular link attribute or the right to say Reuters featured or endorsed you. What You Are Actually Buying: A Checklist Get these answers in writing before you pay any vendor for a "Reuters" placement. Which page and which route? Confirm the release will appear in the press releases section of reuters.com, not only in a wire feed, and ask for a recent live example. How is it labeled? Ask how the page identifies the content as a press release rather than Reuters reporting. Who reviews it? Ask what can be refused and what happens to your payment if your release is. Who approves the final text? You should see and approve the exact version that goes live. How are links treated? Ask for link treatment in writing, and do not buy on the assumption of any particular attribute. What proof do you get? A report should list the live URL. Compare what is offered with a sample placement report before ordering. What else is promised? Anything beyond publication in the section, such as coverage, pickup or permanence, is a warning sign. Reuters Press Release Red Flags Several vendors sell "Reuters" placements, and some also sell "as seen in Reuters" badges. The placement itself can be legitimate; the claims below are not. "Reuters will write about you." No vendor controls Reuters reporting. "Reuters wrote about us" after a press release placement. Your own release in the press releases section is not a Reuters article, and investors, customers and journalists can check the URL. "As seen on Reuters" badges. A badge implies editorial recognition that a press release placement does not carry. Guaranteed pickup, rankings or traffic. Nobody can promise what other outlets or search engines will do. "Permanent" or "dofollow" promises. We could not verify retention or link attributes for the section, so a vendor promising either should show proof. How to describe the placement honestly Accurate: "Our announcement was published in the press releases section of reuters.com." Misleading: "Featured in Reuters," "Reuters reports" or "As seen on Reuters." If a Reuters journalist later reports on the same news, cite that article separately. A Wire-Ready Reuters Press Release Skeleton A release that reads like news stands a better chance in review and is more useful to any reporter who sees it. Replace every bracket, and delete any line you cannot fill truthfully. FOR IMMEDIATE RELEASE [HEADLINE: WHAT HAPPENED, STATED AS A FACT, NO SUPERLATIVES] [SUBHEADLINE: ONE CONCRETE DETAIL, SUCH AS A FIGURE, DATE OR PARTNER] [CITY], [STATE OR COUNTRY], [MONTH DAY, YEAR] — [COMPANY NAME], a [ONE-LINE DESCRIPTION], today announced [THE NEWS IN ONE SENTENCE], effective [DATE]. [PARAGRAPH 2: WHY IT MATTERS, WITH SOURCED FIGURES AND WHO IS AFFECTED] "[QUOTE THAT EXPLAINS A DECISION OR GIVES CONTEXT, NOT PRAISE]," said [FULL NAME], [TITLE] of [COMPANY NAME]. [PARAGRAPH 3: TERMS YOU CAN DISCLOSE, AVAILABILITY, TIMELINE] About [COMPANY NAME] [COMPANY NAME] was founded in [YEAR] and is based in [CITY]. [WHAT IT DOES AND FOR WHOM.] Learn more at [WEBSITE]. Media contact: [FULL NAME], [TITLE], [EMAIL], [PHONE] ### Here is a filled-in lead for a fictional company: "DENVER, Oct. 6, 2026 — Brightline Analytics, a freight-pricing data company, today announced a data-sharing agreement with three regional rail carriers, effective Nov. 1." It carries no adjectives, no sales pitch and no mention of Reuters. Follow AP style for press releases for datelines, titles and numbers, and have a named spokesperson ready to take questions the day it goes out. When Is Reuters Worth It Versus Cheaper Outlets? A Reuters placement is listed at more than twice the price of any other financial-news placement in the table below, so decide what you need it for. Every option in the table is a press release placement, not editorial coverage. Reuters makes sense when Your audience is investors, finance professionals or international business readers. The news is substantial: a funding round, an acquisition, results, a regulatory milestone or a major contract. You will use the link accurately in investor updates, partner decks or a press page, described as a press release. A cheaper outlet makes sense when The news is a consumer launch, a local story or a routine update. You want several placements for the price of one. Single-outlet placementListed price (as of September 2026)What it is Reuters$1,400Release in the reuters.com press releases section MarketWatchFrom $550Press release placement Yahoo FinanceFrom $360Press release placement Business InsiderFrom $220Press release placement Associated Press / AP NewsFrom $140Press release placement These are RedPress's listed single-outlet prices as of September 2026, and its broader distribution plans start at $169 per campaign with no membership fee. If Reuters is more than the announcement needs, compare an AP News press release placement or a Yahoo Finance press release placement with the same labeling questions in mind. FAQ — Reuters Press Release Can you publish a press release on Reuters? Yes, in the press releases section of reuters.com, through Reuters' sponsored newswire partner or a service that sells placement there. The result is your press release on the Reuters domain, not a Reuters news story. Is a Reuters press release the same as Reuters coverage? No. Coverage is written by Reuters journalists who decide independently what to report. A press release placement is your own text in a separate section, and it is not an endorsement. How do I submit a press release to Reuters? For the reuters.com section, buy a placement from the sponsored newswire partner or a reseller. To reach reporters, pitch the correspondent who covers your sector. To reach terminal users, use a wire that financial data platforms carry. How much does a Reuters press release cost? Vendors set prices for the press releases section, and they vary. RedPress lists its Reuters placement at $1,400 as of September 2026, while earned coverage costs nothing but time. Does Reuters sell sponsored content? Yes, through Reuters Plus, its branded content studio, whose content was reported in 2019 as labeled sponsored. We could not verify current labels or pricing. Does Reuters accept contributors or guest posts? We found no public guest post form for reuters.com. Reuters Breakingviews publishes guest views, but it says it does not take pre-written submissions and asks for a short outline first. Can I say my company was featured in Reuters? Not on the strength of a press release placement. Say the release was published in the press releases section of reuters.com. Are links in a Reuters press release dofollow? We could not verify link attributes for the section. Ask your vendor to state link treatment in writing, and do not buy the placement for link value alone. Will other outlets pick up my Reuters press release? No one can promise that. Reporters and editors elsewhere make their own decisions. How long does a Reuters press release stay online? We could not verify a retention period for the section. Save the live URL, a screenshot and your placement report on the day it publishes. Summary There are several ways onto Reuters platforms, but only one of them is Reuters journalism, and that one is not for sale. Key takeaways: A Reuters press release is published in the press releases section of reuters.com through Reuters' sponsored newswire partner. It is not Reuters journalism and not an endorsement. Releases sent on major wires can reach terminal feeds and newsrooms, but reporters decide whether to write anything. Reuters Plus sells branded content, and Breakingviews guest views start with a short outline. Ask which page, which label and who approves the text, and ignore promises of coverage, pickup, indexing, permanence or link attributes. Pay the Reuters price when the news and the audience justify it; otherwise a lower-cost placement may do the job. Bottom line: A release on reuters.com is a legitimate paid placement for your own announcement, and it should be bought and described as exactly that. If you want Reuters to write about you, earn it with news worth reporting. Ready to publish your announcement in the Reuters press releases section? See Reuters placement options →

Quick Answer How to get featured on Business Insider depends on which kind of "featured" you mean: a BI journalist can choose to cover you, editors can accept a first-person essay or as-told-to story, BI Studios sells labeled branded content, or you can place a press release on Markets Insider's news pages. Only the first two are Business Insider journalism, and neither can be bought. A press release on markets.businessinsider.com is your own text in a section for syndicated and submitted content, not a Business Insider article and not an endorsement. How to Get Featured on Business Insider: The Four Routes Many guides blur these routes together, which is how founders end up paying for a "Business Insider feature" that turns out to be something else. The routes differ in who decides, how the page is labeled, what it costs and who controls the words. RouteWhat it isHow it is labeledCostTimeWho controls the text Earned coverageA BI reporter or editor decides to write about you, quote you or use your dataA regular Business Insider article under a staff bylineFree; not for saleUnpredictable; set by the news and the reporterThe journalist and BI editors Freelance essay or as-told-to storyYou pitch a first-person story; editors commission and edit itA first-person piece on businessinsider.com, under your byline or told to a BI writerFree to pitch; commissioned freelance writers are paidReported replies in about a week for shorter pitches, longer for featuresBI editors have the final edit BI Studios branded contentAdvertiser-funded content made by Business Insider's branded content studioShould be marked as sponsored or branded contentPriced as an advertising campaign; quotes on requestSet by the campaignShared between the brand and the studio Press release on Markets InsiderYour own announcement on markets.businessinsider.com/news, fed in by a distribution servicePress release content on Markets Insider's news pages, not a BI articleListed at $220 as of September 2026 through RedPress; other services set their own pricesA listed delivery window (5 days for the placement covered below)You write and approve it; the distributor's editorial review applies Business Insider vs Markets Insider: Where Press Releases Appear Business Insider's journalism lives on businessinsider.com: reported stories, essays and as-told-to pieces written or edited by its newsroom. Markets Insider, at markets.businessinsider.com, is a markets section on a Business Insider subdomain. According to published accounts, it launched in 2016 with finanzen.net. Its news pages carry a large volume of syndicated market news and company press releases, such as earnings previews and corporate announcements, and those pages show up in Google search results. Press release distribution services feed releases into this section, and that is where a paid "Business Insider press release" appears. A release there was written by the company, not by Business Insider journalists. It does not appear as editorial coverage on businessinsider.com's front pages, and it does not mean Business Insider reviewed or endorsed your announcement. Is a Markets Insider placement good for SEO? Judge it on credibility, not search value. When checked in September 2026, a sample press release page on markets.businessinsider.com/news carried a NOINDEX,NOFOLLOW robots tag, and press release pages on financial portals can carry tags like this. The realistic value is a credible, citable page on a recognized domain plus some referral traffic. The guide to dofollow vs nofollow press release links explains how link attributes work. How to Get Featured on Business Insider for Free: Earned Coverage Earned coverage means a Business Insider reporter or editor decides your story, data or expertise belongs in their reporting. It costs nothing, nobody can sell it to you, and you have no say over the angle, timing or final text. It is also the kind of coverage that carries real weight with investors, hires and customers. Find the reporter who covers your beat Business Insider reporters cover specific beats. Read a few months of a reporter's recent stories, and pitch only when your story fits what they already cover. A generic pitch sent to a whole newsroom rarely gets read. Offer data, access or a verifiable story Reporters respond to material they cannot get elsewhere: exclusive numbers, original data with a clear method, documents, or access to people inside a trend. "We launched a new dashboard" is an announcement; "our anonymized data shows [TREND] across [NUMBER] small businesses" is the start of a story. Have the source files ready, because everything has to survive fact-checking. Be a source, not a subject Expert sourcing is the most realistic earned route for most founders. When a reporter is chasing a trend in your field, a founder who speaks on the record, explains the numbers plainly and replies within hours is genuinely useful. Keep a short list of topics you can speak on with evidence. Use the tips line for genuine tips Business Insider publishes a general tips address, and its reporters list secure contact options for sensitive information. Those channels are for news the public should know about, not product announcements. For pitch structure, the collection of media pitch email examples has formats you can adapt to a single reporter. Write for Business Insider: Freelance Essays and As-Told-To Stories The second editorial route puts your own experience on businessinsider.com. It is still journalism: editors choose a story because readers will learn something from it, not because it helps your company. Personal essays, trend pieces and features Business Insider buys freelance pitches. A freelance market guide from the Association of Health Care Journalists (February 2025, focused on BI's health and lifestyle coverage) reported shorter pieces, such as personal essays and trend stories of up to about 1,000 words, at around $0.50 per word, and features of 2,000 to 2,500 words at about $0.75 to $1.00 per word. The same guide said pitches should include clips, reported replies in about a week for trend pieces and one to two months for features, and warned against thinly veiled PR pitches. Business Insider has also published its own guide to writing for the site. Note that freelance pay goes to the writer, so nobody should be charging you for a byline. As-told-to stories Business Insider regularly publishes first-person "as-told-to" stories, where a writer interviews someone and shapes the account in that person's voice. The catch: the story is about an experience, such as leaving a stable job or surviving a failed launch, and your company is incidental. Pitching one as a vehicle for your product is the fastest way to be ignored. Business Insider guest posts and contributor offers Searches for a "Business Insider guest post" or "Business Insider contributor" account often surface sellers rather than the publication. The freelance route above is commissioned and edited by BI editors, and the writer gets paid. Treat any offer to sell you a guest post or contributor byline on businessinsider.com as a red flag. An essay pitch template for founders Keep the pitch short, lead with the story and let the company sit in the background. Subject: Essay pitch: [FIRST-PERSON HEADLINE ABOUT WHAT HAPPENED TO YOU] Hi [EDITOR FIRST NAME], I'm [YOUR NAME], founder of [COMPANY], a [TEAM SIZE]-person [INDUSTRY] company in [CITY]. The story in one line: [WHAT HAPPENED, INCLUDING THE TURNING POINT]. Why readers care now: [THE TREND OR NEWS THIS CONNECTS TO]. What I can show: [SPECIFIC DETAILS, NUMBERS OR DOCUMENTS AN EDITOR CAN VERIFY]. What it is not: a company story. [COMPANY] appears only as context. Format: about [WORD COUNT] words, or an as-told-to interview if that works better. My previous writing or interviews: [LINK 1], [LINK 2]. Thanks, [YOUR NAME] | [PHONE] | [EMAIL] For a fictional founder, Dana Okafor of Quillmere Freight, the headline might read: "I moved my freight startup to a four-day week. The first quarter nearly broke us." The essay is about the decision and what it cost; Quillmere is only the setting. Business Insider Sponsored Content: BI Studios The third route is paid and comes from the publisher itself. According to job listings, Business Insider's branded content studio is BI Studios, formerly Insider Studios. Pricing is not published: it is sold as an advertising campaign, with quotes on request. Business Insider sponsored content should carry a sponsored or branded-content label so readers can tell it apart from newsroom reporting. It suits brands with a campaign budget, not a single funding round or product launch. Business Insider Press Release Placement on Markets Insider The fourth route is the one most "Business Insider press release" offers actually sell. You write a factual announcement, a distribution service puts it through editorial review, and it is published on Markets Insider's news pages. You control the text and the timing, and Business Insider journalists do not write or report it. Which services sell this placement? Which wires feed Markets Insider is not documented in one public place. According to its own site, ACCESS Newswire lists Business Insider among its distribution outlets. Other services worth asking include PR Newswire, GlobeNewswire and Business Wire, and RedPress sells placements on Markets Insider's news pages, arranged through an authorized distribution partner. Whichever you use, ask for a live sample URL and confirm the exact section before you pay. What the placement includes RedPress lists its Business Insider placement at $220 as of September 2026, with a 5-day delivery window, on the Business Insider press release placement page. Every order goes through editorial review, and the subject matter, how the published piece is labeled and link treatment are confirmed with you before you pay. You approve the final text, and each campaign comes with a placement report listing the live links; the sample placement report shows the format. Describe the result accurately: "our announcement was published on Markets Insider," not "we were featured in Business Insider." What Gets Rejected on Each Route Many rejections come from sending the right material down the wrong route. Reporter pitches: product announcements with no wider story, claims with no data behind them, stories outside the reporter's beat, and "exclusives" offered to several outlets at once. Essay and as-told-to pitches: thinly veiled PR, broad topics with no personal angle, and pitches with no clips. Press release placements: advertising copy, unverifiable superlatives, investment solicitation and restricted subjects. Check the topics accepted for release placements before you write, because a restricted subject fails review however well it is written. How Much Does It Cost to Get Featured on Business Insider? The answer ranges from nothing to an advertising budget, and the price usually tells you which route you are really on. RouteWhat you payNotes Earned coverage$0Your time and preparation; cannot be bought Freelance essay, trend piece or feature$0; the writer is paidReported rates of around $0.50 per word for shorter pieces and $0.75 to $1.00 per word for features (AHCJ, February 2025) As-told-to story$0Your time for the interview and fact-checking BI Studios branded contentAdvertising-campaign pricingNot published; quotes on request Press release on Markets InsiderListed at $220 as of September 2026 for the placement covered aboveOther distribution services quote their own prices; not BI journalism If your audience is investors, compare similar placements on other financial portals. A Yahoo Finance placement is listed from $360 and a MarketWatch placement from $550 as of September 2026. The Business Insider placement page sets out what the $220 option includes. Which Route Fits Your Goal? Start from what you need the result to do. Many companies combine two routes: a release for the record on announcement day, then a pitch to a reporter with a data angle that goes beyond it. Your goalBest-fit routeWhat to expectWhat not to expect Independent credibility with investors or customersEarned coverageA BI article only if a reporter finds your story newsworthyA date, control of the angle or approval of the text A personal founder profileFreelance essay or as-told-to storyA first-person story on businessinsider.com, edited by BIA promotional piece about your company Being quoted as an expertExpert sourcingOccasional quotes when your field is in the newsA steady schedule of mentions A citable page for a launch or funding announcement on a set datePress release on Markets InsiderYour approved text on markets.businessinsider.com within the listed windowEditorial coverage, endorsement or SEO value Reaching BI's audience with a brand storyBI Studios branded contentLabeled branded content built with the studioNewsroom reporting or small-budget pricing Backlinks or search rankingsNot a reason to choose any of these routesCredibility and referral value at mostReliable link equity or ranking gains Red Flags When Buying Business Insider Coverage "Guaranteed Business Insider feature." Nobody can sell or guarantee editorial coverage. No sample URL. A seller who will not show a live example, or avoids saying it sits on markets.businessinsider.com, is hiding the key fact about the product. Backlink or ranking promises. Press release pages on financial portals can carry noindex or nofollow tags, so these promises are not credible. Bylines or contributor accounts for sale. Freelance pieces are commissioned by editors, who pay the writer. "We know an editor." An offer to pay a reporter or use an inside contact should end the conversation. Permanent URL promises. No reseller controls how long a publisher keeps a page live. "As seen in Business Insider" badges bundled with a release. A release placement is not coverage, and presenting it that way can mislead customers and investors. Vague labeling. A reputable seller tells you how the page will be labeled before you pay. FAQ — How to Get Featured on Business Insider Can you pay to be featured on Business Insider? You can pay for BI Studios branded content, which is labeled as sponsored, or for a press release placement on Markets Insider's news pages. You cannot pay for an article written by Business Insider journalists. Is a press release on markets.businessinsider.com a Business Insider article? No. It is the company's own text on Markets Insider's news pages, not BI editorial coverage and not an endorsement. How much does a Business Insider press release cost? It depends on the distribution service. One placement on Markets Insider's news pages is listed at $220 as of September 2026, and wire services quote their own prices. Does Business Insider accept guest posts? It commissions freelance essays, trend pieces and features and pays the writers, according to a 2025 AHCJ freelance market guide. A guest post a brand pays to publish is different, and offers to sell one are a red flag. How much does Business Insider pay freelance writers? The AHCJ guide from February 2025 reported around $0.50 per word for pieces of up to about 1,000 words and about $0.75 to $1.00 per word for features. Treat these as reported figures that can change. What is an as-told-to story on Business Insider? A first-person account written by a BI writer from an interview with the person who lived it. It has to be about the experience, with any company involved kept incidental. Is a Markets Insider placement good for SEO? That is not the reason to buy one. A sample press release page there carried a NOINDEX,NOFOLLOW robots tag in September 2026, so judge the placement on credibility and a citable page. How do I send a news tip to Business Insider? Business Insider publishes a general tips address, and its reporters list secure contact options. Use them for genuine news, not product announcements. How long does it take to get featured on Business Insider? Earned coverage has no set timeline. The AHCJ guide reported replies in about a week for trend pitches and one to two months for features, while release placements come with a listed delivery window. Summary Getting featured on Business Insider means choosing between routes that look similar from the outside but work very differently. Key takeaways: Earned coverage, freelance essays and as-told-to stories are Business Insider journalism, and none of them is for sale. Markets Insider's news pages carry press releases and syndicated market news; a release there is not a BI article or an endorsement. BI Studios sells labeled branded content, priced as an advertising campaign. A release placement's value is credibility and a citable page, not SEO. Walk away from guaranteed features, bylines for sale and backlink promises. Bottom line: If you want coverage from Business Insider's newsroom, earn it with data, access and a story that stands up without your brand name. If you need a dated, citable page for an announcement, a Markets Insider placement does that job, as long as you describe it for what it is. Ready to publish your announcement on Markets Insider's news pages? See Business Insider placement options →

Quick Answer How to get featured in Vogue: give a Vogue editor, writer or stylist a story, images and samples they want to use, usually through a targeted pitch or a fashion PR agency, and let them decide. That editorial coverage is free, and it cannot be bought from Vogue or anyone else. Paid routes do exist, such as branded content from Condé Nast's studio and managed article placements, but they are bought and labeled as paid content, not chosen by Vogue's editors. How to Get Featured in Vogue: Earned vs Paid Whether you are a designer, a beauty founder or a brand manager asking how to get on Vogue, every appearance falls into one of two groups. Earned coverage happens when Vogue's editorial staff decide you belong in a story. Paid content happens when money changes hands for the space, and it is labeled differently. Sellers often blur the two, because "featured in Vogue" can mean a runway review, a shopping roundup, a sponsored campaign or a purchased article. Here are the routes, named plainly: Earned editorial coverage. An editor, writer or stylist chooses to include you. Free, uncontrollable and not for sale. Shopping stories. Still editorial: editors pick the products, and the story discloses that it may earn an affiliate commission. Managed article placements. A paid article on vogue.com sold by a placement service, with labeling, byline practice and link treatment agreed before you pay. The publisher's branded content. Sponsored campaigns made by Condé Nast's branded content studio for advertisers. We found no public contributor programme that lets brands submit their own stories, and Vogue does not take press releases as a route to editorial coverage. Vogue routes compared RouteWhat it isHow it is labeledCostTimeWho controls the text Earned editorial coverageAn editor, writer or stylist chooses to cover you or use your productA normal Vogue storyFree; you pay for samples, images and any PR helpUnpredictable; print works months aheadVogue's editors Shopping storiesEditors select products for roundups and gift guidesEditorial, with an affiliate commission disclosureFree to be includedUnpredictableVogue's editors Managed article placementA paid article on vogue.com sold by a placement serviceConfirmed with you before you pay, along with subject, byline practice and link treatmentListed at $9,400 as of September 2026Listed 10-day delivery windowYou approve the final text after editorial review Publisher branded contentA campaign made by Condé Nast's branded content studio for an advertiserDisclosed as sponsored contentNo public pricing foundSet by the campaignThe studio and the advertiser Freelance writingA writer pitches an idea and an editor commissions itA normal bylined storyNot a route for brandsDepends on the editorVogue's editors Who Decides What Vogue Covers? Vogue is not one inbox. Its coverage spans fashion, beauty, culture, shopping and runway, and the editors and writers on each team have their own beats. In fashion, market editors and stylists also shape which products appear in shoots, so your pitch has to reach the person whose beat you fit. The structure has also changed. Axios reported in September 2025 that Chloe Malle became Vogue's head of editorial content, with the editor-in-chief title dropped. NPR reported in November 2025 that Teen Vogue was folded into vogue.com, and Vogue Business was reported to have become part of vogue.com in late October 2025. Media lists age fast, so check current bylines before you pitch. Vogue's international editions each have their own editorial team, and a story in one edition is not a story in all of them. If most of your customers are in one market, that market's edition may be the more natural first pitch. How to Get Featured in Vogue Through Earned Coverage Earned coverage is where the credibility is. It follows a consistent pattern in fashion publishing, and all of it takes time. Fashion PR agencies and showrooms Many fashion brands work with PR agencies or showrooms that already know editors and stylists. They keep sample libraries, send lookbooks each season and handle sample requests and credits. That does not buy coverage, but it puts your collection in front of the people who pull clothes for shoots. You can also pitch without an agency. A founder with a sharp story, clean images and fast sample turnaround can go direct; a brand that answers slowly or has nothing to shoot cannot. Samples, stylists and lead times Print fashion runs well ahead of the calendar. PR agencies commonly report that stylists pull samples months before print shoots, often four to six months ahead, so a fall pitch sent in fall is too late for print. A stylist who requests a piece needs it in a usable size, on time, with a clear return date and the details for the credit. Online stories can move faster, but the rule holds: an editor cannot feature what they cannot see, photograph or link to. Timing around fashion weeks Fashion weeks set the rhythm of the year. Collections are shown, reviewed and pulled for shoots over the following months, and editors are stretched while the shows are on. Pitch around the rush, and tie your angle to the season editors are planning, not the one in stores. How to Get Featured in Vogue Shopping Stories Shopping coverage means gift guides, product roundups and seasonal edits. These stories link to places to buy, may earn an affiliate commission, and disclose that to readers. The commission does not make inclusion something you can buy; it is still an editor's choice. What you control is fit: a product that suits the story, a live page where readers can buy it, accurate pricing, enough stock and usable images. Pitch gift-worthy products well before the gifting season with the essentials only: what it is, the price, where to buy it and an offer of a sample. Does Vogue Accept Press Releases? Not as a way in. Vogue editors find stories through their own reporting, agencies and showrooms, shows, samples and pitches addressed to them personally. A Vogue press release sent to a general address or pushed through a wire is not how a story gets assigned. A release still has a job: it gives an interested editor dates, prices, materials, stockists and contacts in one place. Put it in your press kit and link it from your pitch; our guide to press kits vs media kits explains what belongs where. How to Pitch Vogue Editors One named person. Pitch the editor or writer whose recent stories match your category, not a general inbox. A story, not a product. "New fall collection" is a catalog entry. A craft, a trend or a founder with a point of view is a story. Images first. Fashion editors judge visually, so link a clean press folder instead of describing the collection. Logistics up front. Price, availability, stockists and sample access, so the editor can say yes without a back-and-forth. No attachments, one follow-up. If a polite follow-up gets no answer, move on and bring a new angle next season. For more formats, see these media pitch email examples alongside the fashion template below. Vogue pitch email template This template uses a fictional label, Wrenfield Knitwear. Replace everything in square brackets and delete any line you cannot fill honestly. Subject: [STORY ANGLE IN ONE LINE] — Wrenfield Knitwear for [SEASON] Hi [EDITOR FIRST NAME], Your [RECENT STORY] on [TOPIC] is why I am writing to you directly. Wrenfield Knitwear is a [CITY]-based label making [PRODUCT CATEGORY] from [MATERIAL OR PROCESS]. On [DATE], founder Mara Linden releases [THE NEWS: CAPSULE, COLLABORATION OR TECHNIQUE]. Why it fits your readers now: [TREND, CRAFT OR CULTURAL HOOK IN ONE SENTENCE]. Images and lookbook: [LINK TO PRESS FOLDER] Samples: [SIZES AND COLORWAYS], available from [SHOWROOM OR CITY] by [DATE]. Retail: [PRICE RANGE] at [STOCKISTS] from [LAUNCH DATE]. Mara can do a short call or studio visit on [DATES]. Thank you, Jordan Reyes, [TITLE], Wrenfield Knitwear, [PHONE], [EMAIL] What to Prepare Before You Pitch Vogue An interested editor will ask for these quickly, so have them ready. The list reflects general fashion PR practice. A one-sentence angle explaining why the story matters now. A lookbook for the current season, as a PDF or fast-loading page. A line sheet with styles, colors, sizes, prices, delivery dates and stockists. High-resolution images: clean product shots plus styled or on-model images, with photographer credits and usage terms clear. Samples ready to ship, with a log of who has each piece and when it returns. A live place to buy with accurate prices and stock. Short brand and founder bios with claims you can back up. A press kit folder holding all of the above plus a fact sheet or press release. If you send product to editors, our explainer on what to include in a PR package covers presentation, and our guide to getting featured in a magazine has advice that applies beyond fashion titles. Can You Write for Vogue or Become a Contributor? People who search "write for Vogue" usually mean one of two things. For brands, the answer is no: there is no public open submission programme, so you cannot send in an article about your company and have it run as a Vogue story. For writers wondering how to get published in Vogue, the route is the same as at any major magazine: find the editor who commissions your kind of story and pitch a specific idea with examples of your work. We found no separate Vogue contributor programme, so be wary of anyone selling your brand a "contributor" spot. Paid Routes: Vogue Sponsored Content and Placements Paying for space on Vogue is possible. Paying for Vogue's editorial judgment is not, and none of the routes below means Vogue endorses you. Branded content from Condé Nast's studio Condé Nast, Vogue's publisher, sells branded content to advertisers through its own studio; FIPP reported that it launched an in-house branded content agency, CNX, in November 2018. This is what people usually mean by a Vogue advertorial or Vogue sponsored content: a campaign produced for an advertiser and disclosed as sponsored. We found no public pricing. Managed article placements A managed article placement is a paid article published on vogue.com and sold by a placement service. Services that sell it include RedPress, which lists a managed Vogue article placement at $9,400 as of September 2026, with a 10-day delivery window. It is a paid placement, not a decision by Vogue's editors to cover you, and it is neither editorial coverage nor an endorsement. Before you pay, the subject, byline practice, how the piece is labeled and how links are treated are confirmed with you. Every order goes through editorial review, you approve the final text, and a placement report lists the live link, as this sample placement report shows. Do not assume a followed link; our article on whether press release links are dofollow or nofollow explains why. Vogue Runway image hosting in 2019 Reporting in 2019 by The Business of Fashion and The Fashion Law showed that Vogue Runway charged some brands about $20,000 a year to host collection images, while brands could not pay to have collections reviewed or covered editorially. We could not confirm whether that arrangement still exists. When a paid placement makes sense A paid placement fits when you need an approved message on vogue.com within a known budget and timeline, presented as paid. It is the wrong tool if you want an editor choosing you, a runway review or a place in a shoot. In your own marketing, describe it accurately rather than calling it a Vogue feature. How Much Does It Cost to Get Featured in Vogue? Earned coverage: free. Real costs are samples, shipping, photography and any agency or showroom fees. Shopping stories: free, and not for sale. Condé Nast branded content: no public pricing. Vogue Runway image hosting: about $20,000 a year in 2019 reporting; current status unconfirmed. Managed article placement: listed at $9,400 as of September 2026, with a 10-day delivery window. Our Vogue article placement page sets out what that last option includes. If your goal is an announcement on a major news domain rather than a fashion audience, a USA Today placement is listed at $175 as of September 2026. If your goal is fashion credibility, no budget replaces an editor's decision. Red Flags: "Guaranteed Vogue Feature" Offers Vendors online sell "guaranteed" Vogue features. Before paying anyone, check for these warning signs: "Guaranteed editorial coverage." Nobody outside Vogue's editorial team can guarantee a story, shoot or review. "We submit your press release to Vogue's editors." There is no press release route to Vogue editorial coverage. Vague labeling. The seller will not say, in writing and before you pay, how the piece will be labeled. No domain detail. You are not told whether it runs on vogue.com or a named international edition, or past examples sit on sites that are not official Vogue domains. Result promises. Guaranteed followed links, pages that stay up forever, rankings, traffic or sales. No approval, no report. You never see the final text and get no live link afterwards. "As seen in Vogue" pitches. Packages built on presenting a paid piece as if Vogue chose you. A legitimate paid option answers each of these points before money changes hands. FAQ — How to Get Featured in Vogue Can you pay to be featured in Vogue? You cannot pay for editorial coverage; Vogue's editors decide that. You can pay for labeled paid content, such as Condé Nast branded content or a managed article placement on vogue.com. Does Vogue accept press releases? Not as a route to coverage. A release works best as background in your press kit, linked from a personal pitch. How do I find the right Vogue editor to pitch? Read recent Vogue stories in your category and note who wrote them. Pitch that person, and refresh your list, since Vogue's structure changed in 2025. Can I write for Vogue? Brands cannot submit their own articles, and there is no public open submission programme. Freelance writers pitch story ideas to editors, as at any major magazine. How long does it take to get into Vogue? Earned coverage has no set timeline, and PR agencies commonly report that print samples are pulled four to six months before shoots. The managed article placement has a listed 10-day delivery window. Do I need a PR agency to get featured in Vogue? No, but agencies and showrooms bring editor relationships and sample logistics. A founder with a strong angle, good images and fast samples can pitch directly. Is the RedPress Vogue placement the same as a Vogue feature? No. It is a paid, managed article placement listed at $9,400 as of September 2026, not editorial coverage and not an endorsement by Vogue. The subject, byline practice, labeling and link treatment are confirmed before you pay. What is a Vogue advertorial? It usually means branded or sponsored content made for an advertiser by the publisher's studio and disclosed as sponsored. It is sold commercially, separate from editorial decisions. Does a feature in one Vogue edition appear in every edition? No. Vogue's international editions have their own editorial teams, and each decides what it covers. Is a "guaranteed Vogue feature" real? Nobody outside Vogue's editorial team can guarantee editorial coverage. Ask exactly what is being sold, how it will be labeled and what you will receive. Summary Getting into Vogue is one of two projects: earning editorial credibility, or paying for a published message labeled as paid. Know which one you want before you spend time or money. Key takeaways: Vogue's editors, writers and stylists choose editorial coverage. It is free and cannot be bought. Earned coverage runs on relationships, strong images, available samples and timing against the fashion calendar. Shopping stories are still editorial, even when they may earn an affiliate commission. Vogue does not take press releases as a route to coverage, and there is no public open submission programme for brands. Paid routes include Condé Nast's branded content and managed article placements; none of them is an endorsement. Treat any "guaranteed Vogue feature" as a red flag until the seller explains in writing what is being sold. Bottom line: If you want Vogue's editors to choose you, invest in the story, images, samples and relationships, and pitch the right person early in the season. If you need an approved message on vogue.com on a set budget, a paid placement is an option, as long as you buy it knowing it is paid and present it that way. Weighing a paid article placement on vogue.com? See Vogue placement options →

Quick Answer Press release examples are finished sample announcements — a product launch, a new hire, a funding round — that show the standard press release format in action: headline, dateline, lead, body, quote, boilerplate, media contact and ###. Below are 20 short fictional samples organized by type, plus one fill-in-the-blank template. Pick the closest example, keep its structure and swap in your own facts. How to Use These Press Release Examples This page is a gallery, not a writing course. Every press release sample below is short, fictional and built on one skeleton, so you can see how the format fits a launch, a hire, an outage or an album. Skim the format table, copy the template, then jump to the matching example. For the full step-by-step process, follow our guide on how to write a press release. Press Release Format at a Glance Nearly every release uses these parts in this order. New to the document itself? Start with what a press release is. PartWhat it doesFormat example or tip HeadlineStates the news in one lineCompany + active verb + what happened SubheadlineAdds the next most important detailOptional, one sentence DatelineShows where and when the news originatesAUSTIN, Texas, Sept. 15, 2026 — LeadAnswers who, what, when, where and whyThe first one or two sentences BodyAdds context, details and proofMost important facts first QuoteGives a named person's perspectiveFull name and title on first reference BoilerplateDescribes the organizationA short "About [Company]" paragraph Media contactTells reporters whom to reachName, email and phone ###Marks the end of the releaseOn its own line after everything else Most releases also open with "FOR IMMEDIATE RELEASE" or an embargo line. Each press release format example below uses AP-style datelines: the city in capitals, AP state abbreviations such as Calif. rather than postal codes (a few states, like Texas, are spelled out), major cities like Seattle standing alone and months abbreviated before a date (Sept. 15, but March 3). The full rules are in our AP style press release guide. Free Press Release Template Copy this sample press release template and replace everything in square brackets. Delete any line that doesn't apply. FOR IMMEDIATE RELEASE [HEADLINE: COMPANY NAME + ACTIVE VERB + WHAT HAPPENED] [Subheadline: one sentence with the most important supporting detail] [CITY, State], [Month Day, Year] — [Company Name], [one-line description of the company], today announced [the news]. [One or two sentences on when, where and why it matters.] [Second paragraph: key details such as features, dates, prices, locations, terms and who benefits.] "[Quote explaining why this news matters, not repeating what happened]," said [Full Name], [title] at [Company Name]. [Third paragraph: supporting facts, availability, next steps and where readers can learn more.] [Optional second quote from a partner, customer or investor.] About [Company Name] [Two to four sentences: what the company does, whom it serves, where it is based and when it was founded. Include the website.] Media Contact [Full Name][Title][Company Name][Email][Phone] ### Press Release Examples by Type Each sample shows a headline, dateline, two short paragraphs and a quote. Add the boilerplate and media contact from the template before you publish. All companies, people, products and figures are fictional. 1. Product Launch Press Release Example Use this when a new product, service or major version becomes available. Fernwood Robotics Launches Tidy One, a Compact Cleaning Robot Built for Small Offices AUSTIN, Texas, Sept. 15, 2026 — Fernwood Robotics today launched Tidy One, a floor-cleaning robot designed for offices under 5,000 square feet. The robot vacuums and mops in a single pass and runs on a schedule set from a web dashboard. Tidy One is available now on the Fernwood Robotics website for $1,299 with a two-year warranty. Shipping begins Sept. 29 in the United States and Canada. "Small offices kept telling us that robots built for homes can't keep up with a busy workday," said Priya Castellano, CEO of Fernwood Robotics. ### See our full product launch press release example. 2. Executive Appointment or New Hire Press Release Example Use this when a senior leader or notable hire joins your organization or is promoted. Marlowe & Pike Logistics Names Dana Whitfield Chief Operating Officer COLUMBUS, Ohio, Oct. 1, 2026 — Marlowe & Pike Logistics, a regional freight and warehousing company, today named Dana Whitfield chief operating officer, effective Oct. 19. Whitfield will oversee the company's six distribution centers. Whitfield joins from a national logistics provider, where she led warehouse automation projects. She succeeds Carl Benton, who is retiring after 22 years with the company. "Dana has already built the kind of operation we want to become," said Martin Okafor, president and CEO of Marlowe & Pike Logistics. "Her experience will shape our next five years." ### 3. Partnership Press Release Example Use this when two organizations team up on something customers will notice. Cairnwell Analytics and Larkspur Family Clinics Partner to Reduce Missed Appointments DENVER, Sept. 22, 2026 — Cairnwell Analytics, a health care scheduling software company, today announced a partnership with Larkspur Family Clinics to bring predictive appointment reminders to Larkspur's 14 clinics in Colorado. Cairnwell's software will flag appointments at risk of a no-show and send patients a reminder by text or phone, with a simple option to reschedule. The rollout begins in November at Larkspur's pediatric clinics. "An empty appointment slot is a patient who didn't get care," said Dr. Elena Marsh, chief medical officer of Larkspur Family Clinics. ### See our partnership press release template. 4. Funding Round Press Release Example Use this when you close a round and can name the amount and the lead investor. Quarryhill Software Raises $8 Million Series A to Expand Payroll Tools for Restaurants INDIANAPOLIS, Oct. 8, 2026 — Quarryhill Software, which makes payroll and tip-management software for independent restaurants, today announced an $8 million Series A round led by Redfern Peak Ventures. The company will use the funding to double its engineering team, add same-day tip payouts and expand from 12 states to nationwide coverage by the end of 2027. "Restaurant owners shouldn't need an accountant to pay their staff on a Friday night," said Marcus Bell, co-founder and CEO of Quarryhill Software. "This round brings that simplicity to every state." ### See our funding round press release template. 5. Award Win Press Release Example Use this when a recognized third party honors your company, product or team. Saltmarsh Coffee Roasters Named Small Roaster of the Year by Coastal Specialty Coffee Guild CHARLESTON, S.C., Nov. 3, 2026 — Saltmarsh Coffee Roasters has been named Small Roaster of the Year at the Coastal Specialty Coffee Guild's annual awards, held Oct. 30 in Savannah, Georgia. The award recognizes Saltmarsh's direct-trade program with coffee farms in Honduras and its free barista training course for local high school students. "We roast in a converted garage with a team of nine, so this means a lot," said Nina Alvarez, founder of Saltmarsh Coffee Roasters. "It belongs to our farmers as much as to us." ### 6. Event Announcement Press Release Example Use this when you want attendees and reporters to save the date for a public event. Heartland Maker Expo Returns to Des Moines With Its Largest Workshop Lineup Yet DES MOINES, Iowa, Feb. 9, 2027 — The Heartland Maker Expo will return April 17-18 to downtown Des Moines with more than 60 hands-on workshops in woodworking, electronics, 3D printing and textile arts. The expo is organized by the nonprofit Prairie Build Collective. Tickets go on sale March 1 at $15 for adults, and children under 12 attend free. "The expo is where a kid builds a first circuit next to someone who does it for a living," said Owen Taylor, executive director of Prairie Build Collective. ### See our event press release template. 7. Grand Opening Press Release Example Use this when a new store, restaurant, clinic or showroom opens its doors. Larkfield Tile & Stone Opens First Arizona Showroom in Scottsdale SCOTTSDALE, Ariz., March 2, 2027 — Larkfield Tile & Stone will open its first Arizona showroom in Scottsdale on March 20. The 9,000-square-foot space displays more than 2,000 tile, stone and countertop samples and offers free design consultations by appointment. A public grand opening runs from 10 a.m. to 4 p.m. on March 20, with a ribbon cutting at 11 a.m. "Arizona homeowners have been driving to our Las Vegas showroom for years," said Rafael Ortiz, co-owner of Larkfield Tile & Stone. "Now we can meet them closer to home." ### 8. Rebrand Press Release Example Use this when your name or identity changes and customers need to know what stays the same. Hollins & Grey Insurance Rebrands as Keelstone Insurance RALEIGH, N.C., Jan. 11, 2027 — Hollins & Grey Insurance, an independent agency serving small businesses in North Carolina and Virginia, today announced it has changed its name to Keelstone Insurance. The new name, logo and website take effect immediately. The agency's ownership, staff, offices and phone numbers are unchanged, and clients do not need to take any action on existing policies. "Our founders retired years ago, and the old name no longer described who we are," said Hannah Price, managing partner at Keelstone Insurance. "The name is new, but the service stays the same." ### 9. Acquisition Press Release Example Use this when you buy a business or are acquired and the deal can be made public. Ashgrove Systems Acquires Datawren to Add Real-Time Reporting to Its Field Service Platform SEATTLE, Oct. 20, 2026 — Ashgrove Systems, a provider of field service management software, today announced it has acquired Datawren, a Portland, Oregon-based developer of real-time reporting tools. Financial terms were not disclosed. Datawren's 35 employees will join Ashgrove, and its reporting dashboards will be built into Ashgrove's platform in early 2027. Existing Datawren customers will continue to receive support without interruption. "Our customers kept asking for live reporting, and Datawren had already built it," said Tom Reilly, CEO of Ashgrove Systems. ### 10. Company Milestone Press Release Example Use this when you reach a number, anniversary or first that shows momentum. Emberlane Candle Co. Ships Its One-Millionth Hand-Poured Candle PORTLAND, Ore., Dec. 1, 2026 — Emberlane Candle Co. today shipped its one-millionth hand-poured candle, eight years after its founders began making candles in a rented kitchen. The milestone order went to a customer in Bangor, Maine. The company now employs 48 people at its Portland workshop and sells through more than 300 independent retailers. To mark the occasion, Emberlane will donate $10,000 to a local job-training nonprofit. "We still pour every candle by hand," said Lucy Brennan, co-founder of Emberlane Candle Co. "A million of them is a good reason to thank the people who got us here." ### 11. Nonprofit Fundraiser Press Release Example Use this when a nonprofit launches a campaign with a clear goal and deadline. Riverbend Literacy Project Launches $250,000 Campaign to Put Books in 5,000 Homes MADISON, Wis., Sept. 28, 2026 — The Riverbend Literacy Project, a nonprofit that provides free books and reading tutors to local families, today launched a $250,000 campaign to deliver home libraries to 5,000 children by summer 2027. Each $50 donation funds 10 new books for one child. A local family foundation will match gifts up to $50,000 through Dec. 31. Donations are accepted on the organization's website. "Every child deserves a shelf of books to call their own," said Grace Nwosu, executive director of the Riverbend Literacy Project. ### 12. Book Launch Press Release Example Use this when a book is published and you want reviews, interviews or readers at events. Wrenfield Press Publishes Maren Oakes' Debut Novel 'Harbor of Small Hours' ASHEVILLE, N.C., April 6, 2027 — Wrenfield Press today published "Harbor of Small Hours," the debut novel by Asheville author Maren Oakes. The book follows a lighthouse keeper's daughter who returns to a fading fishing town to settle her father's debts. The novel is available in hardcover, e-book and audiobook. Oakes will read and sign copies on April 10 at 7 p.m. at Fold & Spine Books in Asheville, followed by stops in Charlotte, Richmond and Atlanta. "I wanted to write about the places people leave and the reasons they come back," Oakes said. ### See our full book press release sample. 13. Mobile App Launch Press Release Example Use this when an app goes live and its purpose fits in one line. Mossgate Studio Launches Rootbeam, a Free App That Builds Care Schedules for Houseplants BOULDER, Colo., Feb. 16, 2027 — Mossgate Studio today released Rootbeam, a mobile app that identifies houseplants from a photo and creates a watering and light schedule for each one. Reminders adjust to the season and local humidity. Rootbeam is free to download in the major mobile app stores. An optional premium tier at $2.99 a month adds pest diagnosis and a plant-care journal. "Most houseplants don't die from neglect — they die from guessing," said Leah Kim, founder of Mossgate Studio. "Rootbeam replaces the guessing with a plan." ### 14. Research Report or Survey Results Press Release Example Use this when you publish original research and can share the method, sample size and dates. [Illustrative example data: every figure in this sample is invented and does not come from a real survey.] Oakhurst Workplace Institute Survey: Hybrid Employees Rank Quiet Space Above Free Meals MINNEAPOLIS, Nov. 10, 2026 — Hybrid employees value quiet workspace more than office perks, according to a new survey from the Oakhurst Workplace Institute. Of 1,200 full-time U.S. hybrid workers surveyed, 64% named "a quiet place to focus" as the office feature they want most, compared with 18% who chose free meals. The online survey was conducted Oct. 1-14, 2026. The full report and methodology are available on the institute's website. "People come to the office to get focused work done," said Samuel Greer, research director at the Oakhurst Workplace Institute. ### 15. New Office or Expansion Press Release Example Use this when you open a location, enter a new market or announce a hiring plan. Cobaltline Engineering Opens Salt Lake City Office, Plans to Hire 40 Engineers SALT LAKE CITY, Jan. 25, 2027 — Cobaltline Engineering, a structural engineering firm specializing in mass-timber buildings, today opened its second office in Salt Lake City. The office will serve clients across Utah, Idaho and Nevada. The firm plans to hire 40 engineers and drafters in Salt Lake City over the next two years. Its headquarters remain in Sacramento, California. "More of our projects are in the Mountain West, and our clients want engineers who can be on site the same day," said Andrea Voss, principal at Cobaltline Engineering. ### 16. Podcast Launch Press Release Example Use this when a new show debuts and you want listeners and guests to find it. Corkboard Media Launches 'Ledger & Lantern,' a Weekly Podcast on Small-Business Finance PHILADELPHIA, Sept. 21, 2026 — Corkboard Media today launched "Ledger & Lantern," a weekly podcast that walks small-business owners through one money decision per episode, from pricing a first hire to preparing for a bank loan. New 25-minute episodes are released every Tuesday on major podcast platforms, starting with cash-flow forecasting and sales tax basics. Host Rosa Delgado is a certified public accountant who has advised small businesses for 15 years. "Owners don't need more jargon — they need someone to explain the next decision in plain English," Delgado said. ### 17. Music Release Press Release Example Use this when an artist releases a single, EP or album, or announces a tour. Indie-Folk Duo Wren & Harbor Release Second Album 'Low Tide Radio' NASHVILLE, Tenn., May 7, 2027 — Indie-folk duo Wren & Harbor today released "Low Tide Radio," their second full-length album, on Kiln House Records. The 11-track record was recorded live over five days in a converted church outside Nashville. The album is streaming now on major platforms, with vinyl available from the duo's website. A 24-city North American tour begins May 20 in Louisville, Kentucky. "We wanted the album to sound like two people in a room, because that's what it was," said Clara Wren of Wren & Harbor. ### See our music artist press release example. 18. Customer Milestone or Case Study Press Release Example Use this when a customer agrees in writing to share a measurable result. Millbrook Market Co-op Cuts Produce Waste by a Third With Tollgate Forecasting MILWAUKEE, March 15, 2027 — Tollgate Software today shared results from Millbrook Market Co-op, a three-store grocery cooperative in Wisconsin, which reduced produce waste by about one-third in its first year using Tollgate's demand-forecasting platform. Millbrook replaced spreadsheet ordering with daily forecasts that factor in weather and local events. The co-op used the savings to add a second delivery day for rural members. "We used to guess how many peaches to order. Now the forecast is usually right, and our compost bins are a lot lighter," said Ben Hargrove, operations manager at Millbrook Market Co-op. ### 19. Product Recall or Service Disruption Press Release Example Use this when an outage, defect or safety issue affects customers. Regulated recalls follow the agency's process — for consumer products, the U.S. Consumer Product Safety Commission typically issues a joint news release with the company — so involve the agency and legal counsel. This sample is a service disruption notice. Stoneharbor Cloud Restores Service After Sept. 22 Outage, Outlines Next Steps for Customers PHOENIX, Sept. 23, 2026 — Stoneharbor Cloud, a web hosting provider, has restored service after an outage on Sept. 22 left some customer websites unavailable for up to six hours. A failed network upgrade caused the disruption, and no customer data was lost or accessed. Affected customers will receive an automatic service credit. A detailed incident report is available on Stoneharbor's status page. "Our customers run their businesses on us, and we let them down," said Keith Moreno, CEO of Stoneharbor Cloud. "We are sorry, and we are changing how we roll out upgrades." ### 20. Website or Platform Relaunch Press Release Example Use this when a redesign changes what users can do, not just how the site looks. Harborline Learning Relaunches Online Course Platform With Captions in 12 Languages SAN DIEGO, Feb. 2, 2027 — Harborline Learning today relaunched its online course platform with a redesigned mobile experience, offline downloads and captions in 12 languages across its catalog of 900 professional-skills courses. Existing learners keep their progress, certificates and saved notes, with no login changes required. Companies that use Harborline for team training also gain a dashboard for tracking course completion. "Many of our learners study on a phone during a commute or a lunch break, so we rebuilt the platform around that," said Maya Chen, chief product officer at Harborline Learning. ### Which Example Should You Use? Find your announcement, then put its key detail in your lead. Your announcementExampleKey detail to include New product or service1Price, availability date, where to buy New executive or key hire2Title, start date, previous role Partnership or integration3What changes for customers, and when Investment or funding4Amount, round, lead investor, use of funds Award or ranking5Awarding organization and criteria Conference, expo or webinar6Dates, location, tickets or registration New store, restaurant or clinic7Location, opening date, public hours Name change or new identity8Old name, new name, what stays the same Acquisition or merger9Buyer, seller, terms status, customer impact Anniversary or sales milestone10The number and how you mark it Charity drive or campaign11Goal, deadline, what a gift funds Book or publication12Title, publisher, formats, events App release13Problem solved, price, where to download Survey, study or report14Sample size, dates, method, full report New office or market15Location, hiring plans, headquarters Podcast or video series16Host, schedule, episode topics Single, album or tour17Release date, label, tour dates Customer result or client win18Customer approval and a measurable result Outage, defect or recall19What happened, who is affected, next steps Website or platform update20What is new and what users keep What Makes a Good Press Release Example Good press release examples share these habits, whatever the news. Use them to check your draft. The news comes first. The opening sentence says who did what. The headline is specific. "Quarryhill Software Raises $8 Million Series A" beats "Exciting News From Quarryhill." The details are concrete. Dates, prices, places and names answer a reporter's first questions. The quote adds perspective. It explains why the news matters instead of repeating the lead. The tone is neutral. Third person, no sales pitch and no unproven claims like "industry-leading." It covers one announcement. Two stories in one release weaken both. The format is complete. Dateline, boilerplate, media contact and ### are all there. Mistakes to Avoid When Adapting Press Release Examples Borrowed samples tend to fail in predictable ways: leftover brackets or another company's name, news buried in the third paragraph, superlatives nobody can verify and a dateline copied in the wrong style. For a longer checklist, see these 15 press release mistakes to avoid. Publishing Your Finished Press Release Once it's written, pitch the release to relevant reporters or use a distribution service that publishes it on news sites. At RedPress, editors review each release against editorial guidelines and can rewrite it to meet outlet requirements, and you approve the final version before distribution. Every campaign includes a placement report listing the live links, and plans are priced per campaign with no membership fee, starting at $169. FAQ — Press Release Examples What is a good example of a press release? One with the news in the first sentence, a specific headline, concrete details, a quote, and a boilerplate, media contact and ### at the end. What is the correct press release format? Headline, optional subheadline, dateline, lead, body, quote, boilerplate, media contact and ###. Most releases also carry "FOR IMMEDIATE RELEASE" or an embargo line at the top. Can I copy a press release template word for word? Copy the structure, not the wording. Replace every bracketed placeholder, rewrite the lead around your own news and delete sections that don't apply. Does every press release need a quote? Not strictly, but most include one from a named spokesperson, which gives reporters an attributable line. Should a press release be written in the first person? No. Use the third person and keep "we" and "our" inside quotes. What does ### mean at the end of a press release? It marks the end of the release. Some writers use "-30-," an older newsroom mark with the same meaning. How long should a press release be? Long enough to cover the facts, short enough to scan. If yours runs well past a page, check whether it holds two announcements. Summary Press release examples work best as patterns: keep the structure and replace every detail with your own verified facts. Key takeaways: The standard order is headline, subheadline, dateline, lead, body, quote, boilerplate, media contact and ###. Start from the master template, then borrow the angle from the matching example. Every announcement type has one key detail editors look for first. Keep the tone neutral and third person, and cut claims you can't prove. Label survey data clearly, and coordinate regulated recalls with the agency and counsel. Bottom line: A good press release is a news story a reporter could use with minimal edits: structure from the template, angle from the examples, facts from you. Ready to put your announcement in front of news sites? See RedPress plans from $169 →

Quick Answer A press kit is a ready-to-use collection of company facts, press releases, bios, logos, images and a media contact that helps journalists cover your story; a media kit is either the same thing under another name or a publisher's or creator's sales document with audience data and advertising rates. The difference is who reads it: a press kit serves reporters looking for a story, while an advertising media kit serves brands deciding where to spend money. If a journalist asks for your media kit, send your press kit. Press Kit vs Media Kit: What Is the Difference? Both documents package information so someone else can act on it quickly. What changes is the reader and the action you want from them. A press kit supports earned media. It gives a reporter, editor, producer or podcaster everything needed to write accurately about you without chasing a logo or a founding date. It contains no prices. A media kit, in the advertising sense, supports a sale. A magazine, website, newsletter, podcast or social media creator uses it to show advertisers who the audience is, how engaged it is and what a sponsorship costs. The confusion comes from PR itself, where "media kit" has long been a synonym for press kit, so the context tells you which document someone means. What Is a Press Kit? A press kit is a set of background materials that a company, author, artist or event prepares for the media. It answers a journalist's routine questions before they are asked: What does this company do? Who runs it? Where can I get a usable photo? Press kits used to be printed folders handed out at press conferences. Today most are a digital press kit: a page on your website, often called an online press room or newsroom, with downloadable files. A kit can be evergreen or tied to one moment, such as a product launch, trade show or funding announcement, in which case it adds the announcement release and launch-specific images. What Is a Media Kit? The Two Meanings "Media kit" has two common and quite different meanings. Keep them separate and the rest of this topic becomes simple. Meaning 1: Another Name for a Press Kit In public relations, a media kit is the same thing as a press kit. When a PR agency says "we'll update the media kit" or a reporter asks "do you have a media kit?", both mean the journalist-facing package of facts, releases, bios, images and contacts. Everything here about press kits applies to this kind of media kit. Meaning 2: The Advertising or Sponsorship Media Kit In publishing, advertising and the creator economy, a media kit is a sales document. Publishers have long produced them for advertisers, and newsletter writers, podcasters and social media creators now make their own for brand deals. It describes the audience (size, demographics, engagement), the ways a brand can appear and what those options cost, often in a rate card. It is not written for journalists and is not meant to earn coverage. How to Tell Which One Someone Wants A journalist or event organizer asks: they want the press kit, even if they say "media kit." A brand or agency asks a publisher or creator: they want audience data, options and rates. A creator asks a company for its media kit: they usually want logos, product images and approved facts for sponsored content. Still unclear: ask what they plan to use it for. Press Kit vs Media Kit Comparison Table The table compares a press kit with the advertising media kit. A PR media kit belongs in the press kit column. AspectPress KitMedia Kit (advertising sense) PurposeHelp journalists cover your news quickly and accuratelyPersuade advertisers or brands to buy placements or sponsorships AudienceReporters, editors, producers, podcasters, event organizersAdvertisers, media buyers, agencies, brand partnership managers ContentsFact sheet, boilerplate, press releases, bios, headshots, logos, product images, FAQs, media contact, earned coverageAudience size and demographics, engagement, channels, ad or sponsorship options, specs, rates, past partners FormatOnline press room page with downloadable filesPDF deck, web page or one-page sheet Who creates itCommunications, PR or marketing team, or a PR agencyA publisher's ad sales team, or the creator or their manager When it is usedAnnouncements, launches, events, interview requests, media inquiriesPitching sponsors, answering brand inquiries, ad planning PricesNever includedUsually included or sent on request What to Include in a Press Kit A complete press kit lets a reporter check facts in minutes. Use this checklist and cut anything that reads like marketing copy. Fact sheet: One page of verifiable basics: founding year, headquarters, leadership, what you sell and to whom, milestones, and any figures you are happy to see in print, with the date they apply to. Boilerplate: The "About [Company]" paragraph that closes your press releases, usually around 100 words. Use the same approved wording everywhere. Recent press releases: Your latest announcements, newest first and clearly dated, with a link to an archive. Leadership bios and headshots: A short and a long bio for each spokesperson with current titles, plus a recent high-resolution headshot. Logos and brand assets: Logo variations in light and dark versions, brand colors and a one-line usage note. Product images: Clean product shots and in-use photos with captions and credits, or current screenshots for software. Media contact: A named person with a direct email, phone number and time zone, not a generic inbox. FAQs: Short answers to what reporters actually ask, such as name pronunciation, how the product works and where it is available. Coverage highlights: Articles in which journalists covered you, with outlet, headline and date. Include only coverage you genuinely earned; paid placements and distributed press releases are not editorial coverage. Useful extras include b-roll video, a company timeline and verifiable awards. For an event, add a media advisory; our guide to press statements, press releases and media advisories explains how that document differs from a release. What to Include in a Media Kit For publishers and creators, an advertising media kit should let a brand decide in one read whether your audience fits and what working together costs. Introduction: What you publish or create and who it is for, in two or three sentences. Audience size and reach: Visitors, subscribers, listeners or followers per platform, with the date range and source. Demographics: Age, location, gender split and interests, plus job roles for B2B audiences, taken from platform or analytics data. Engagement: Open rates, average views, watch time or engagement rate, which show that people pay attention. Channels and content: Platforms, topics and publishing frequency; publishers often add an editorial calendar. Advertising and sponsorship options: Display ads, sponsored articles, newsletter slots, podcast reads, social posts and bundles. Specs and deadlines: Ad sizes, file requirements, lead times and approval steps. Rates: A price per option or package, or a note that rates are quoted on request. Past partners: Brands you have worked with and results you can document, listed with permission. Terms and disclosure: Payment terms, usage rights, exclusivity and how sponsored content is labeled. In the US, the FTC's Endorsement Guides call for clear disclosure of paid partnerships. Contact: The person who handles partnerships. A publisher's media kit leans on editorial calendars, ad specs and audited or platform-reported traffic. A creator's kit is usually shorter: platform-by-platform stats, examples of past sponsored content and a simple package menu. Digital Press Kit and Online Press Room Best Practices Most journalists will meet your press kit as a web page, not an attachment, so build it to be scanned and downloaded quickly. Keep It on One Page Put everything on one public page linked from your main navigation or footer and labeled plainly as "Press" or "Newsroom." Lead with the media contact, then boilerplate and fact sheet, releases, images, bios and FAQs. Do not hide it behind a login or a form. Make Every Asset Downloadable Each file should download in one click, and a "Download full press kit" ZIP should grab everything at once. Keep the boilerplate, fact sheet and bios as copyable text on the page, not only inside a PDF, so reporters can paste it and search engines can read it. File Formats and Naming AssetRecommended formatsTip LogosSVG or EPS (vector) plus PNG with a transparent backgroundInclude light and dark versions Photos and product imagesHigh-resolution JPG plus a smaller web version300 dpi at print size is the common print standard HeadshotsHigh-resolution JPGPerson's name in the file name Fact sheet, bios, releasesText on the page plus PDFDate everything VideoMP4 download or hosted linkAdd a description and running time Name files so they make sense after download, such as quillmark-analytics-logo-dark.png or quillmark-analytics-jordan-reyes-ceo.jpg, not "IMG_4032.jpg." Keep It Current Update the press room whenever an executive, logo, product or key figure changes, and review it on a fixed schedule, such as quarterly. An outdated title that reaches a published article is much harder to fix than a web page. EPK: The Electronic Press Kit for Musicians In music, the press kit is usually called an EPK, short for electronic press kit. It serves bloggers, curators, radio, promoters and venue bookers, so it mixes press material with booking details: Short and long artist bio Posed and live press photos in high resolution Links to your strongest tracks and videos Press quotes and reviews you have actually received Notable shows, achievements and upcoming dates Booking, management and press contacts, plus a stage plot and technical rider for venues Keep the EPK on one mobile-friendly page with the music near the top. When you have a single, album or tour to announce, pair it with a release like this music artist press release example. The film industry also uses "EPK" for promotional interviews and behind-the-scenes footage, a separate format. Press Kit Template Copy this outline into a web page or document and replace every placeholder. Skip any section you cannot fill truthfully. [COMPANY NAME] Press Kit Last updated: [MONTH DAY, YEAR] Media Contact: [FULL NAME], [TITLE], [EMAIL], [PHONE], [TIME ZONE] About [COMPANY NAME] [BOILERPLATE, ABOUT 100 WORDS: WHAT YOU DO, FOR WHOM, WHERE YOU ARE BASED, WHEN YOU WERE FOUNDED] Fact Sheet Founded: [YEAR]. Headquarters: [CITY, STATE]. Leadership: [NAMES AND TITLES]. Milestones: [DATE] [MILESTONE]; [DATE] [MILESTONE] Figures cleared for publication: [METRIC] as of [DATE] Recent Press Releases [DATE]: [HEADLINE] [LINK] Leadership [NAME], [TITLE]: [SHORT BIO] [HEADSHOT DOWNLOAD] Brand Assets and Images Logos (SVG, PNG, light and dark): [LINK]. Brand colors: [HEX CODES]. Product images with captions: [LINK] FAQs [QUESTION]: [ANSWER] Coverage (earned editorial coverage only) [OUTLET]: [HEADLINE], [DATE] [LINK] Download the full press kit: [ZIP LINK] Media Kit Template for Creators and Publishers This outline is for the advertising media kit. Use real figures from your own analytics and date every number. [CREATOR OR PUBLICATION NAME] Media Kit [YEAR] Who We Are: [TWO SENTENCES ON WHAT YOU CREATE AND FOR WHOM] Audience at a Glance ([ANALYTICS SOURCE], [DATE RANGE]) [PLATFORM]: [FOLLOWERS, SUBSCRIBERS OR MONTHLY VISITORS], [AVERAGE VIEWS OR ENGAGEMENT RATE] Demographics: Age [RANGE]. Top locations [LIST]. Gender split [PERCENTAGES]. Interests or job roles [LIST]. Content: [TOPICS], [POSTS OR ISSUES PER WEEK], [EDITORIAL CALENDAR LINK] Partnership Options [OPTION, E.G. SPONSORED POST]: [WHAT IS INCLUDED], [RATE] [PACKAGE NAME]: [WHAT IS INCLUDED], [RATE] Specs: [AD SIZES OR FILE TYPES], booking lead time [DAYS], revision rounds [NUMBER] Past Partners: [BRAND], [CAMPAIGN], [DOCUMENTED RESULT] (with permission) Terms: Payment [TERMS]. Usage rights [DURATION]. Exclusivity [TERMS]. Disclosure [HOW SPONSORED CONTENT IS LABELED]. Contact: [NAME], [EMAIL] How a Press Kit Works With a Press Release A press release announces one piece of news; a press kit supplies the context and assets a journalist needs to turn that news into a story. A release without a kit leaves reporters emailing for photos, and a kit without news gives them nothing to write about. Write the release first. Our guide on how to write a press release covers the process, and these press release examples show finished formats. Update the kit before the news goes out. Add the new release, fresh images and updated figures. Link the kit from the release. A line near the media contact, such as "Images and press kit: [URL]," points readers to the assets. Link it in your pitch. When you send a press release to journalists, link to the kit instead of attaching large files. These media pitch email examples show how short that email can be. If you use a distribution service, keep the kit URL in the release text so readers of published copies can find it. RedPress, for example, distributes releases to news sites across its distribution network; editors review each release against editorial guidelines first, and each campaign comes with a placement report listing the live links. Those placements are distribution rather than earned coverage, so list them with your releases, not under coverage highlights. A PR package is something different again: a box of products mailed to creators or journalists, not a set of documents. Common Press Kit and Media Kit Mistakes Mixing the two. Rate cards in a press kit make it read like an ad, and a media kit without audience data gives advertisers nothing to evaluate. Letting it go stale. Former executives, old logos and last year's figures get copied straight into articles. Gated or broken downloads. Forms, logins, expired file-sharing links and oversized attachments cost you coverage. Unusable images. Thumbnails, watermarked photos and logos that only work on white create extra work. No named contact. A reporter on deadline needs a person, not a contact form. Unsourced or inflated numbers. Unverifiable user counts or padded follower figures damage trust as soon as someone checks. Claiming coverage you did not earn. Presenting paid or distributed placements as press features, or displaying outlet logos you have no right to use. FAQ — Press Kits and Media Kits Is a press kit the same as a media kit? Sometimes. In PR the terms are interchangeable. In publishing and the creator economy, a media kit is an advertising document with audience data and rates. What is a press kit used for? It gives journalists accurate facts, approved images and a named contact so they can cover your company, product or event quickly and correctly. What should a media kit include? Audience size, demographics and engagement, channels, sponsorship options, specs, rates, past partners, terms and a contact. What is a digital press kit? The online version of a press kit, usually a press room page on your website with downloadable logos, images, bios, releases and a fact sheet. What does EPK stand for? Electronic press kit. Musicians use it for bios, music, photos, press quotes and booking contacts. How long should a press kit be? As short as possible while still answering routine questions. A fact sheet, boilerplate, short bios, recent releases and a set of images cover most needs. Should I send a press kit as an email attachment? Usually not. Link to your online press room instead; large attachments can be blocked, and a link always shows the current version. Does a press kit replace a press release? No. The release announces the news and the kit provides background and assets. They work best together. Summary A press kit and a media kit can look alike, but they serve different readers. Decide who will use the document before you build it. Key takeaways: A press kit gives journalists facts, releases, bios, logos, images and a named media contact. "Media kit" means either a press kit (in PR) or a publisher's or creator's advertising kit with audience data and rates. Press kits never include prices; advertising media kits usually do. The best digital press kit is one public page with one-click downloads, clear file names and dated content. Musicians call theirs an EPK and add music, show history and booking contacts. List only coverage you actually earned, and keep every number sourced and current. Bottom line: If reporters will read it, build a press kit; if advertisers will read it, build a media kit with audience numbers and rates. Keep either one short, accurate and current, and pair your press kit with a well-written press release when you have news to share. Have news your press kit is ready to back up? See RedPress plans from $169 →

Quick Answer A press statement is a short, official response from an organization to something that has already happened, such as a news report, an allegation, an incident or a decision. A press release announces news the organization chooses to share, like a launch or a new hire, in a full story format. A media advisory is a brief invitation that gives journalists the who, what, when and where of an upcoming event or briefing so they can cover it in person. What Is a Press Statement? A press statement is an on-the-record comment from an organization about one specific issue. It usually responds to something the organization did not schedule, or explains a decision it has just made. Where a press release is proactive, a press statement is mostly reactive. It does not tell the whole story. It states the organization's position, the facts it can confirm and what happens next. When to Issue a Press Statement Responding to news: a reporter asks for comment, or a published story needs context or a correction. Allegations: a lawsuit, a complaint, a viral post or a claim by a former employee. Incidents: accidents, outages, security incidents or product problems that affect customers or the public. Decisions: a court ruling, a vote, a closure, an executive departure or the end of negotiations. Press Statement Length and Format Most press statements run from a few sentences to a few short paragraphs. A reply to one reporter's question can be two sentences; a statement on a major decision may need four or five paragraphs. A statement is usually attributed to a named person, such as the CEO, a board chair, an elected official or the official spokesperson. A named source reads as more accountable than the organization's name alone. Statements are both read aloud and published. A spokesperson may read one on camera, often without taking questions, while the same text goes out in writing so reporters quote it accurately. Many are simply emailed to reporters and posted online. Reactive Statements A reactive statement responds to a specific development after it becomes public. It answers the question reporters are already asking, confirms what the organization knows and sets out its position. Holding Statements A holding statement is a short placeholder issued quickly when something has happened but the facts are not yet confirmed. It acknowledges the situation, shows what is being done and promises an update by a set time. Teams often draft them in advance for foreseeable scenarios, such as an outage, so only details need filling in. Official Position Statements An official position statement sets out where an organization stands on an issue, such as proposed legislation or an industry debate. It is less time-pressured, more considered, and often stays on the organization's website as a reference. A caution for all three: statements about lawsuits, investigations, injuries, data incidents or employment matters can carry legal consequences. This guide describes communications practice, not legal advice, so have legal counsel review those statements first. What Is a Press Release? A press release, also called a news release or media release, is a written announcement of news an organization chooses to make public: a product launch, a funding round, a partnership or a new executive. It is planned, and the organization controls the timing. Unlike a statement, a release is built to become a news story. It typically includes a headline, dateline, lead paragraph, supporting details, quotes, an "About" boilerplate and a media contact, often in around 400 to 600 words. For the full definition and parts, see what a press release is and what goes in one. To see the format across different announcements, browse these press release examples with a master template, or follow the steps on how to write a press release. What Is a Media Advisory? A media advisory, sometimes called a media alert, invites journalists to cover something that has not happened yet: a news conference, a ribbon-cutting or a public briefing. Its only job is to help an editor decide whether to send a reporter, photographer or camera crew. So an advisory is logistics, not a story. It is usually one page or less, laid out as who, what, when, where and why so an assignment editor can scan it in seconds. A useful advisory also covers: Photo and video opportunities: what cameras can capture, and at what time. Interview opportunities: who is available for one-on-one interviews, and when. RSVP and credentials: whether media must register, the deadline and any ID required. A media contact: a named person with a mobile number that will be answered on the day. Advisories go out shortly before the event. Guidance varies, but a common pattern is to send one several days to a week or two ahead, then a short reminder the day before or the morning of. After the event, the story usually moves to a press release; this event press release template covers that side. Press Statement vs Press Release vs Media Advisory at a Glance FactorPress StatementPress ReleaseMedia Advisory PurposePut a response or position on the recordAnnounce news in a usable story formatGet journalists to cover an upcoming event TriggerSomething already happened or is being reportedNews you decide to announceA scheduled event reporters can witness LengthA few sentences to a few short paragraphsOften around 400 to 600 wordsOne page or less AudienceReporters covering the issue, plus customers, employees and the publicJournalists, editors and news readersAssignment editors and planning desks TimingAs fast as accuracy allowsPlanned around your newsDays before the event, plus a reminder StructureAttribution, position, confirmed facts, next steps, contactHeadline, dateline, lead, body, quotes, boilerplate, contactWho, what, when, where, why, visuals, RSVP, contact Typical distributionNewsroom page, replies to reporters, social channelsDistribution network, targeted journalists, newsroom pageAssignment desks, daybooks, local and trade media The short version: a statement answers, a release announces and an advisory invites. Which One Do You Need? Ask first: are you responding, announcing or inviting? Then match your situation. SituationUseWhy A reporter asks about rumored layoffsPress statementYou are answering a direct question on the record. A viral post claims your product made people sick, and you are still investigatingHolding statement, then a full statementYou must acknowledge it fast without guessing at causes. You are launching a new productPress releasePlanned news with details outlets need. You closed a funding roundPress releaseA milestone with figures, quotes and context. A court rules in a lawsuit involving your companyPress statement, reviewed by counselYou are responding to an outcome someone else made public. Lawmakers propose a bill affecting your industryOfficial position statementA stance people may reference for months. Your new facility opens with a ribbon-cuttingMedia advisory before, press release afterThe advisory brings cameras; the release reaches outlets that could not attend. Your CEO will announce an expansion at a news conferenceMedia advisory, then a press release at the conferenceThe advisory invites without revealing the news. Your app goes down for several hoursHolding statement, then updatesUsers need confirmation fast; the cause can come later. An executive leaves unexpectedly and the news leaksPress statementIt is already public. A planned succession suits a press release. Many situations use two documents in sequence. Keep the wording consistent across both. Copy-Ready Templates and Examples Replace bracketed text and delete lines that do not apply. All examples are fictional. Press Statement Template STATEMENT Statement from [FULL NAME], [TITLE], [ORGANIZATION], on [TOPIC] [CITY, STATE], [MONTH DAY, YEAR] [One or two sentences stating the organization's position or response in plain language.] [One or two sentences with the facts you can confirm. No speculation about causes, blame or outcomes.] [One or two sentences on what the organization is doing now and what happens next.] Media contact: [NAME], [TITLE], [EMAIL], [PHONE] ### Press Statement Example STATEMENT Statement from Elena Marsh, President and CEO, Harborstone Community Credit Union, on the consolidation of two branches SPOKANE, Wash., Sept. 14, 2026 Harborstone Community Credit Union will combine its two north-side branches into one expanded location beginning Dec. 1, 2026. No member accounts, account numbers or cards will change, and every employee at both branches has been offered a role at the combined location. We know branch changes affect people's routines, especially members who prefer to bank in person. Members will receive a letter this month with details, and staff at both branches are available to answer questions before the move. Media contact: Ravi Lindqvist, Communications Manager, media@harborstonecu.example, 509-555-0142 ### Holding Statement Template STATEMENT Statement from [ORGANIZATION] regarding [BRIEF, NEUTRAL DESCRIPTION OF THE SITUATION] [MONTH DAY, YEAR], [TIME AND TIME ZONE] We are aware of [WHAT HAPPENED, IN FACTUAL TERMS] at [LOCATION OR SERVICE]. [ONE SENTENCE ABOUT THE PEOPLE AFFECTED]. [ONE CONFIRMED ACTION ALREADY UNDER WAY.] We will share more information as soon as it is confirmed. Our next update will be posted by [TIME] at [NEWSROOM URL OR SOCIAL ACCOUNT]. Media inquiries: [NAME], [EMAIL], [PHONE] ### Holding Statement Example STATEMENT Statement from Fernwood Specialty Foods regarding a fire at its production facility Oct. 2, 2026, 11:15 a.m. CDT We are aware of a fire that broke out this morning at our Plant 2 production facility. All employees on shift have been accounted for, and we are cooperating fully with the fire department on site. We will share more information as soon as it is confirmed. Our next update will be posted by 3 p.m. CDT at fernwoodfoods.example/news. Media inquiries: Carla Benedetti, Director of Communications, press@fernwoodfoods.example, 312-555-0177 ### It leaves out the cause, damage and restart date until those are confirmed. Media Advisory Template MEDIA ADVISORY [HEADLINE: WHAT IS HAPPENING AND WHO IS INVOLVED] WHAT: [One or two sentences describing the event and why it is newsworthy.] WHO: [Speakers and guests, with full names and titles.] WHEN: [DAY, MONTH DATE, YEAR], [START AND END TIME, TIME ZONE]. Media check-in opens at [TIME]. WHERE: [VENUE NAME, FULL STREET ADDRESS, ENTRANCE, PARKING NOTES] WHY: [One sentence on the news value, without revealing the full announcement.] VISUALS: [What cameras can capture, and when.] INTERVIEWS: [Who is available, and when.] RSVP AND CREDENTIALS: [How to register, the deadline and any ID required.] MEDIA CONTACT: [NAME], [TITLE], [EMAIL], [MOBILE NUMBER ANSWERED ON EVENT DAY] ### Media Advisory Example MEDIA ADVISORY Ashgrove Robotics Opens Columbus Training Center With Live Robot Demonstrations WHAT: Ashgrove Robotics will open its first Ohio training center, where technicians will learn to install and service warehouse automation equipment. The company will also share its hiring plans for the region. WHO: Talia Brooks, CEO, Ashgrove Robotics; Marcus Oyelaran, director, Ashgrove Training Center; members of the first trainee class WHEN: Thursday, Oct. 8, 2026, 10 to 11 a.m. EDT. Media check-in opens at 9:30 a.m. WHERE: Ashgrove Training Center, 4400 Harlan Commerce Drive, Columbus, Ohio. Media parking at the north entrance. WHY: The opening and hiring plans affect jobs and workforce training in central Ohio. VISUALS: Ribbon-cutting at 10:05 a.m.; trainees operating autonomous forklifts and robotic picking arms from 10:30 a.m. INTERVIEWS: Brooks and Oyelaran are available from 10:45 to 11 a.m. RSVP AND CREDENTIALS: Reply to the media contact by 5 p.m. EDT on Tuesday, Oct. 6. Please bring outlet ID. MEDIA CONTACT: Jordan Pike, Communications Lead, media@ashgroverobotics.example, 614-555-0193 ### It teases hiring plans without the number of jobs, which belongs in the release issued at the event. How to Distribute Each Document Each document travels by a different route. How to Distribute a Press Statement Your own newsroom page: post the full text with the date and time, so reporters get a stable link and the public gets one authoritative version. Directly to reporters who asked: reply to each inquiry with the same wording on the same timeline. Your social channels: share the text or a link, and pin it while the issue is active. Internal audiences at the same time: employees and key partners should not learn your position from the news. A statement answers a story already circulating, so broad paid distribution rarely adds much. How to Distribute a Press Release A press release is built for reach: a distribution service publishes it on news sites, you email reporters on your beat and you post it on your newsroom page. This guide on sending a press release to journalists covers the direct outreach. For the publication side, RedPress distributes releases across its news site distribution network. Editors review each release against editorial guidelines and can rewrite it to meet outlet requirements, you approve the final version first, and every campaign includes a placement report listing the live links. How to Distribute a Media Advisory News assignment desks: TV stations, radio newsrooms and newspaper city desks assign crews day by day. Send the advisory to the assignment editor, then call the morning of to confirm. Daybooks and planning desks: the AP Daybook, compiled by The Associated Press, lists scheduled events by state and major city for subscribing newsrooms. Email your advisory to the local AP bureau and ask for it to be considered. Local and trade media: events are mostly covered by outlets near the venue, while trade publications may cover a demo or opening and often plan further ahead. An advisory is written for planners, not readers, so skip mass news-site distribution. Have materials ready at check-in; this guide to the press kit vs media kit explains what belongs in each. Common Mistakes With Statements and Advisories Speculating. Guessing at a cause or a timeline creates corrections later. Say what is confirmed and when you will update. Contradicting earlier statements. If your position changes, say so and explain why. A version that quietly conflicts with the first invites a story about the inconsistency. No contact person. Without a named contact, reporters have nobody to call for follow-up and often turn to other sources. A hollow "no comment." Audiences often read it as evasive. If you cannot discuss something, give the reason in one sentence, such as an ongoing review or the privacy of the people involved. An advisory that gives away the whole story. If it contains the announcement, figures and quotes, nobody needs to attend. Share the hook, not the news. Letting a holding statement go stale. If you promise an update by 3 p.m., post one, even if it only says the review continues. Releases have their own pitfalls; check these common press release mistakes before you send one. FAQ — Press Statements, Press Releases and Media Advisories What is a press statement? A short, official response from an organization to a specific event, allegation, news story or decision, usually attributed to a named leader or spokesperson. What is the difference between a press statement and a press release? A statement reacts to something already happening and states a position briefly. A press release proactively announces news in a full story format with a headline, dateline, quotes and boilerplate. What is the difference between a media advisory and a press release? A media advisory invites journalists to an upcoming event and gives only the logistics. A press release tells the story itself, so outlets can report it without attending. Is a media release the same as a press release? Yes. Media release, news release and press release are generally used interchangeably. What is a holding statement? A brief placeholder issued quickly when something has happened but the facts are not yet confirmed. It acknowledges the situation and promises an update by a set time. How long should a press statement be? Usually a few sentences to a few short paragraphs. Include only what you can confirm and what people need to know now. How far in advance should you send a media advisory? Common practice is several days to a week or two before the event, with a reminder the day before or the morning of. Should a lawyer review a press statement? For crises or legal matters, legal review before release is a sensible step. This is general practice, not legal advice. Summary Press statements, press releases and media advisories all go to journalists, but each does a different job. The right choice depends on whether you are responding, announcing or inviting. Key takeaways: A press statement responds to something that already happened. Keep it short, factual and attributed. A holding statement buys time without guessing and promises a specific update. A press release announces planned news in a full story format built for wide distribution. A media advisory invites coverage of an upcoming event without giving the story away. Match the channel: newsroom page and reporters for statements, distribution networks for releases, assignment desks and daybooks for advisories. Have legal counsel review statements tied to crises or legal matters. Bottom line: If something happened and people want your response, issue a statement. If you have news to share, write a release. If you want reporters in the room, send an advisory first and a release when the news is public. Have news that deserves a full press release? See RedPress plans from $169 →

Quick Answer Here's how to write a press release: confirm the news is newsworthy, write a factual headline and subheadline, add a dateline, answer who, what, when, where and why in the first paragraph, and build the body from most to least important with a quote and facts you can verify. Finish with a boilerplate, a media contact and ###. Write in the third person and keep it tight; many releases run roughly 400 to 600 words. Edit and fact-check every line before you send it anywhere. How to Write a Press Release: The Process at a Glance A press release is a short, factual announcement written in news style so editors and journalists can use it quickly. For the full definition and a breakdown of each part, see our explainer on what a press release is. This guide covers the process: what to do, in what order, and how to avoid the problems that get releases turned down. Writing a press release is less about clever phrasing than about sequence. The most important facts go first, every claim can be checked, and each part has one job. Before You Write: Is It Newsworthy? The best-written release still fails if there is no news in it. Test your announcement against the questions an editor asks almost automatically. Timeliness: Is it happening now, or on a firm date soon? "Launching next week" is news; "launched last spring" usually isn't. Impact: Who is affected, and how much? Changes to what people pay, buy or do carry weight. Novelty: What is actually new? A reworded version of last year's news rarely counts. Relevance to a specific audience: Can you name the readers who care, such as a trade sector, a city or a type of customer? "Everyone" is not an audience. Human interest: Is there a person, a problem solved or a story a reader would remember? Verifiable data: Can you back up your facts and figures with a document, a date or a named source? If you can't honestly check at least a couple of these, the announcement may work better as a blog post or social update. If you can, settle your angle and audience before drafting. Define Your Angle The angle is the one-sentence reason your news matters, seen from the reader's side. "Ferncastle Payroll releases version 4.2" is a fact. "Small businesses can now pay contractors the same day they approve an invoice" is an angle. Write it down first; it becomes the backbone of your headline and lead, and it keeps you from drifting into company history. Know Your Audience You are writing for the editors who decide whether to use the release and for the readers behind them. A trade editor wants specifics and correct industry terms, a local news desk wants the community angle, and a business reporter wants numbers and what they mean. Your audience decides which details rise to the top, how much jargon you can use and which outlets you target later. Gather Everything Before You Draft Much of learning how to prepare a press release is collecting the raw material first, so you don't stall halfway through waiting on a number or an approval. Have these ready: The core facts: who, what, when, where and why Dates, prices, availability and any figures, each with its source A quote from a named spokesperson, with their exact title and approval of the wording Your current company boilerplate A media contact who will be reachable on release day The page you want readers to visit, and any images you have the rights to use How to Write a Press Release in 13 Steps With your facts, angle and audience settled, work from the top of the page down. Each step below is one part of the finished release. Step 1: Write the Headline The headline states the news in plain words. Lead with the company or the action, use a strong verb and be specific about what happened and to whom. Leave out exclamation marks, all caps and words like "revolutionary" or "industry-leading," which editors read as advertising. A useful test: could a news site run your headline almost unchanged? Weak: Ferncastle Payroll Is Excited to Unveil Its Revolutionary New Payments Solution!Better: Ferncastle Payroll launches same-day payments for independent contractors Title case and sentence case both appear in press releases. AP style uses sentence case for headlines, capitalizing only the first word and proper nouns. Follow your distributor's preference and be consistent. Step 2: Add a Subheadline The subheadline is one sentence that adds the most important detail the headline could not hold: a number, a date, a location or the benefit to a specific group. Don't repeat the headline in other words. Short news can skip it. Step 3: Add the Dateline The dateline opens the first paragraph and tells readers where the news comes from and when it was released. A common press release format is CITY, State, Month Day, Year, followed by a dash and the lead sentence, for example: AUSTIN, Texas, Sept. 22, 2026 — City: all capital letters, usually your headquarters or the event location. State: AP style uses its own abbreviations in datelines, not postal codes, so Calif. rather than CA. Eight states are never abbreviated: Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah. Standalone cities: AP lists 30 major U.S. cities that need no state name, such as CHICAGO, NEW YORK and SEATTLE. Month: with a specific date, abbreviate Jan., Feb., Aug., Sept., Oct., Nov. and Dec. Spell out March, April, May, June and July. Some distributors add their own tags to the dateline, so follow their format when it differs. Our guide to AP style for press releases covers numbers, titles, times and the rest of the rules. Step 4: Write the Lead The lead is the first sentence or two after the dateline, and it carries the whole story: who, what, when, where and why, with the "why" reflecting your angle. Name the company with a short descriptor, use a concrete verb such as "launched," "hired" or "acquired," and put the most newsworthy fact near the front. Publicly traded companies typically include the exchange and ticker symbol on first reference. Skip warm-ups like "In an effort to better serve its customers." An editor who reads only the lead should still understand the news. Step 5: Build the Body in Inverted-Pyramid Order In the inverted pyramid, the most important information comes first and each paragraph matters a little less than the one before. Editors often trim from the bottom, so nothing essential should sit at the end. A practical order: Key details: how it works, who it's for and what changes. Context: why now, meaning the problem, trend or event behind the news. Quote: perspective from a named spokesperson. Specifics: pricing, availability, dates and locations. Next step: where readers can learn more. Write in the third person throughout. "Ferncastle Payroll announced" belongs in the body; "we are proud to announce" does not. First-person language belongs only inside quotation marks. Step 6: Add a Quote That Says Something A quote should add what the facts cannot: a reason, a point of view or what the news means for customers. "We are thrilled to announce this exciting launch" says nothing. "Contractors told us slow payments were the main reason they turned down work from small firms" gives a journalist something to use. Attribute it with the person's full name and title on first reference. Use "said," which AP style favors over "stated" or "shared." Keep it to one or two quotes, and don't hide key facts inside them. Get approval of the final wording from everyone you quote. Step 7: Add Supporting Facts You Can Verify Specifics make a release credible and usable: dates, prices, locations, availability and figures. Include only what you can prove. If a number comes from a third party, name the source in the same sentence; if it comes from your own data, say so and be ready to explain how it was measured. Avoid rounding up, vague comparisons such as "faster than ever" and projections dressed up as facts. Public companies should have their legal or investor relations team review any forward-looking statements before release. Step 8: Tell Readers Where to Learn More Near the end of the body, give one clear next step, such as a product page, a registration page or a report download. Point to the specific page rather than your home page, in a single sentence: "More information is available at [URL]." Save the sales pitch for your own website. Step 9: Add the Boilerplate The boilerplate is the short "About [Company]" paragraph near the end of the release. In a few sentences it says what the company does, who it serves, where it's based and, if useful, when it was founded, and it usually ends with your website. Reuse it across releases, but review it each time, because details such as team size or locations go stale quickly. Step 10: Add the Media Contact List a real person a journalist can reach: full name, title, company, email address and phone number. A generic inbox with no name, or no contact details at all, makes a release harder to use and can keep it from being published. Make sure the contact can answer questions on release day. Some distributors place the contact block at the top instead; follow their format. Step 11: Close With ### Three pound signs, traditionally centered below the last line, tell editors the release is over. You may also see -30- or END used the same way; all three do the same job. Step 12: Add Multimedia and Links Sparingly A relevant image, such as a product photo, a headshot for a new hire or your logo, can help a release get noticed and used. Use only images you own or have permission to use, with a caption that says who or what is shown. Treat links the same way: include a few that genuinely help, with descriptive anchor text. A link in every paragraph looks like spam, and many distributors and news sites limit how many links a release may carry, so check the rules before you submit. Step 13: Edit and Proofread Editing is where a draft becomes a publishable release. Set it aside for a few hours if you can, then work through this checklist: The headline states the news plainly, with no hype words or exclamation marks. The lead answers who, what, when, where and why. The dateline follows AP style or your distributor's format. Everything outside quotation marks is in the third person. Every name, title, date, price and figure matches its source. Each person quoted has approved their words. Company and product names are spelled the same way every time. All links work and go to the right pages. The boilerplate is current and the media contact is reachable. The release ends with ###. Then read it aloud and ask someone who hasn't seen it to read it too. If they can't sum up the news in one sentence, go back to your lead. How Long Should a Press Release Be? Many releases run roughly 400 to 600 words. That's common practice rather than a rule: a short executive appointment may need less, while research findings or a complex acquisition may need more. Cut any sentence that doesn't add a fact, context or a useful quote. Also check your distributor's limits, since some cap the word count or charge more for longer releases. What Gets Press Releases Rejected by News Sites Most rejections come down to the same handful of problems, and the most useful press release writing tips are really about avoiding them. News sites want releases that read like news and can be verified. ProblemWhat it looks likeHow to fix it Promotional superlatives"Revolutionary," "world's leading," "best-in-class"Replace with a specific, provable fact, or delete First person outside quotes"We are proud to announce our new app"Use the company name: "Ferncastle Payroll announced" Unverifiable claims"The fastest-growing payroll platform in America," with no sourceCite a named source or remove the claim Missing contact detailsNo name, a generic inbox or no phone numberAdd a named media contact with email and phone Too many linksLinks in every paragraph, keyword-stuffed anchor textKeep a few relevant links with descriptive anchors Sales copy"Sign up today," discount codes, pitches aimed at "you"State pricing and availability as facts, in the third person For a longer list, read our breakdown of common press release mistakes. If you plan to use a distribution service, check your draft against its standards before you submit; the RedPress writing guidelines are one example of what editors look for. Press Release Template You Can Copy Replace everything in square brackets, delete any line you don't need and keep the order, which follows the 13 steps above. FOR IMMEDIATE RELEASE [HEADLINE: COMPANY NAME + ACTION VERB + WHAT HAPPENED, IN PLAIN WORDS] [SUBHEADLINE: ONE SENTENCE WITH THE MOST IMPORTANT DETAIL THE HEADLINE COULDN'T FIT] [CITY, STATE], [MONTH DAY, YEAR] — [COMPANY NAME], [SHORT DESCRIPTOR, SUCH AS "A PAYROLL SOFTWARE PROVIDER FOR SMALL BUSINESSES"], today announced [WHAT HAPPENED]. [WHEN AND WHERE IT TAKES EFFECT], [WHY IT MATTERS TO THE AUDIENCE]. [KEY DETAILS: HOW IT WORKS, WHO IT'S FOR AND WHAT CHANGES. TWO OR THREE SENTENCES.] [CONTEXT: WHY NOW. THE PROBLEM, TREND OR EVENT BEHIND THE NEWS, WITH A NAMED SOURCE FOR ANY OUTSIDE FIGURE.] "[QUOTE THAT ADDS PERSPECTIVE OR MEANING, NOT A REPEAT OF THE FACTS]," said [FULL NAME], [TITLE] of [COMPANY NAME]. "[OPTIONAL SECOND SENTENCE.]" [SPECIFICS: PRICING, AVAILABILITY, DATES, LOCATIONS, ELIGIBILITY.] More information is available at [SPECIFIC PAGE URL]. About [COMPANY NAME] [BOILERPLATE: WHAT THE COMPANY DOES, WHO IT SERVES, WHERE IT'S BASED, FOUNDING YEAR. THREE OR FOUR SENTENCES.] Learn more at [WEBSITE]. Media Contact [FULL NAME], [TITLE], [COMPANY NAME] [EMAIL ADDRESS] [PHONE NUMBER] ### When writing a press release from a template, replace every placeholder with something specific to your news, or the result will read as generic. To see finished releases across different announcement types, browse our collection of press release examples. Annotated Press Release Example Here is a short example for a fictional company, with bracketed notes showing which step each part covers. [Headline] Ferncastle Payroll launches same-day payments for independent contractors [Subheadline] Small businesses can approve and pay contractor invoices in one step starting Oct. 1 [Dateline] AUSTIN, Texas, Sept. 22, 2026 — [Lead: who, what, when, where, why] Ferncastle Payroll, a payroll software provider for small businesses, today launched Same-Day Pay, a feature that lets employers pay independent contractors on the day they approve an invoice. The feature will be available to all U.S. customers starting Oct. 1, removing the wait between approving work and paying for it. [Body: key details first] Once an invoice is approved in the Ferncastle dashboard, payment is sent to the contractor's bank account the same business day. Employers can also schedule payments or approve several invoices at once, with no new setup required. [Quote that says something] "Our customers told us slow payments were costing them good contractors, because freelancers take the clients who pay first," said Rowan Ashcombe, co-founder and CEO of Ferncastle Payroll. "Same-Day Pay lets a five-person business compete with much larger companies on that point." [Supporting facts you can verify] Same-Day Pay is included at no extra cost in Ferncastle's Standard and Plus plans, which start at $39 a month. Payments submitted by 2 p.m. Central time on a business day arrive the same day. [Where to learn more] More information is available at ferncastlepayroll.example/same-day-pay. [Boilerplate] About Ferncastle Payroll Ferncastle Payroll makes payroll and contractor payment software for businesses with fewer than 50 employees. Founded in 2019 and based in Austin, Texas, the company handles payroll, tax filings and contractor payments in one account. Learn more at ferncastlepayroll.example. [Media contact] Priya Castellan, communications manager, Ferncastle Payroll press@ferncastlepayroll.example 512-555-0147 ### Notice what the example leaves out: no "we" outside the quote, no superlatives, no claim that can't be checked and no call to "sign up today." After You Write: Distribution, Timing and Pitching A finished release only works once the right people see it. Choose How to Distribute It You can send a release to journalists yourself, post it in your online newsroom or use a distribution service that publishes it on news sites. Many companies do both: a service for broad publication, plus personal outreach to the reporters who matter most. If you use a service, look for editorial review and clear reporting. At RedPress, editors review each release against editorial guidelines and can rewrite it to meet outlet requirements, and you approve the final version before distribution. Each campaign comes with a placement report listing the live links, and RedPress plans start at $169, priced per campaign with no membership fee. Pick the Right Timing When a release goes out affects who sees it, so avoid moments when your audience or the reporters who cover your field are likely to be focused elsewhere. If you share news with reporters before the release date, agree on the embargo terms with them in advance. Our guide to the best time to send a press release covers scheduling in more detail. Pitch Journalists Directly Distribution gets your news published; a pitch gets a specific journalist interested. Send a short, personal email to reporters who cover your topic and explain why the story fits their beat. Learn how to send a press release to journalists, and borrow structure from these media pitch email examples. FAQ — How to Write a Press Release How do you write a press release for the first time? Confirm the news is timely and relevant to a specific audience, then gather your facts, quote, boilerplate and contact details. Write in this order: headline, subheadline, dateline, lead, body, quote, supporting facts, where to learn more, boilerplate, media contact and ###. A template keeps you from missing a part. How long should a press release be? Many releases run roughly 400 to 600 words, but that's common practice rather than a rule. Use as many words as the news needs and no more, and check any limits your distributor sets. Should a press release be written in first or third person? Third person. Refer to the company by name, as in "Ferncastle Payroll announced," and keep words like "we" and "our" inside quotes from named spokespeople. Can I make a press release myself without a PR agency? Yes. Plenty of businesses write their own. Follow the standard structure, keep the tone factual, verify every claim and have someone else proofread before it goes out. Does every press release need a quote? It isn't strictly required, but most releases include at least one because it adds a human voice journalists can use. It should come from a named person with a title and say more than "we're excited." Can I use AI to help write a press release? AI tools can help you outline or tighten a draft, but they can also invent facts, figures and quotes. Verify every detail, have quoted people approve their words and check your distributor's policy on AI-generated content. What does ### mean at the end of a press release? It marks the end of the release. Some writers use -30- or END instead; all three tell editors there is no more copy to come. Summary Knowing how to write a press release comes down to confirming you have real news, then putting the facts in the order editors expect. Structure and accuracy matter more than style. Key takeaways: Test the news first: timeliness, impact, novelty, a specific audience, human interest and verifiable data. Define your angle and audience before drafting, because they shape the headline and lead. Answer who, what, when, where and why in the lead, then build the body from most to least important. Use a quote that adds perspective, include only facts you can verify, and finish with a boilerplate, a media contact and ###. Many releases run roughly 400 to 600 words; cut anything that doesn't serve the news. Superlatives, first person outside quotes, unverifiable claims, missing contacts and too many links are common reasons releases get rejected. Bottom line: A press release that gets used is factual, well ordered and easy to verify. Follow the 13 steps, start from the template, edit hard, then plan distribution, timing and pitching so the finished release reaches the people it was written for. Finished your release and ready to get it onto news sites? See RedPress plans from $169 →

Quick Answer A press release is an official written announcement that an organization issues to journalists and news outlets to share something newsworthy, written in the style of a news story so the media can publish it or report on it. It is also called a news release or media release. A standard release has a headline, a dateline, a lead paragraph, body copy with a quote, a short company description called the boilerplate, and media contact details. Press Release Definition: What Is a Press Release? A press release is a short, factual document that announces news on behalf of a company, nonprofit, public agency or individual. It answers the questions a reporter asks first (who, what, when, where and why) and supplies the facts, quotes and contacts a journalist needs to cover the story. The simplest way to define a press release is by how it differs from other business writing: it reads like news, not marketing. It uses the third person, leads with the most important fact and avoids sales language. The organization controls every word, but the copy is shaped so an editor could use it with little change. It also announces something specific and dated, such as a launch, a hire or a funding round, and it is meant for the public record: reporters can pick it up, news sites can publish it, and the organization can archive it on its own website. Press Release, News Release or Media Release? These terms are used interchangeably, and the press release meaning is the same whichever label you choose. Some organizations prefer "news release" or "media release" because announcements now go to online and broadcast channels, not only the printed press. Where the Modern Press Release Came From The modern press release is commonly credited to Ivy Lee, an early public relations adviser. On October 28, 1906, a train operated by a Pennsylvania Railroad subsidiary fell from a drawbridge in Atlantic City, New Jersey. Lee persuaded the railroad, which had typically said little about accidents, to give journalists a written statement. According to most accounts, The New York Times printed it word for word on October 30, 1906, and it is often described as the first press release. What Is a Press Release Used For? Organizations use press releases when they have news they want reported accurately and on the record: Announcing news: launches, funding, partnerships, hires, events and results. Giving journalists a reliable source: names, dates, figures and quotes in one place. Creating a public record: a dated account customers, investors and partners can find later. Supporting visibility: published releases give search engines and AI assistants consistent information about the organization. We cover each goal and its trade-offs in the purpose and benefits of a press release. Parts of a Press Release Almost every professional release uses the same building blocks in roughly the same order. Journalists expect this structure, so following it makes a release faster to scan. The standard parts of a press release are: Release line: "FOR IMMEDIATE RELEASE" or an embargo line. Headline: a short, factual summary of the news. Subheadline (optional): one supporting detail. Dateline: city and date, at the start of the first paragraph. Lead paragraph: who, what, when, where and why. Body: details and context, most important first. Quote: an attributed comment from a named person. Call to action (optional): where to learn more or sign up. Boilerplate: a standard "About [Company]" paragraph. Media contact: a named person, email and phone. End mark: ### (or -30-). Use this table as a quick reference to the press release components. PartWhat it doesTip Release lineTells editors when the news can be usedIf you embargo, state the exact date, time and time zone. HeadlineSays what happened in one lineName the organization and the action. A common guideline is 100 characters or fewer. SubheadlineAdds the next most important detailAdd a benefit, place or figure instead of repeating the headline. DatelineShows where and when the news originatesIn AP style: city in capitals, state abbreviated where required, then the date, as in PORTLAND, Ore., Sept. 22, 2026. Lead paragraphDelivers the whole story in briefAn editor who reads only this paragraph should still know the news. BodyExplains details, context and impactKeep paragraphs short; put the least essential information last. QuoteAdds perspective and a human voiceOffer insight, not repeated facts. Give full name and title. Call to actionPoints readers to the next stepOne clear link or instruction is enough. BoilerplateDescribes the organizationKeep it to a few sentences and reuse it on every release. Media contactTells reporters who to reachList a real person who will answer, not an unnamed inbox. End markSignals the end of the releasePlace ### after the final line. Press Release Format Basics Length: most releases fit on one or two pages, usually a few hundred words. Wire services often charge more for longer releases. Voice: third person; "we" and "our" belong inside quotes. Structure: the inverted pyramid, most important information first. Style: many U.S. releases follow Associated Press (AP) style, which is widely used in American newsrooms. Tone: factual. Claims like "world's first" need proof or should be cut. For the step-by-step drafting process, see how to write a press release; for dates, titles and datelines in detail, see AP style for press releases. What Does a Press Release Look Like? Here is a complete, short example. The company, product and people are fictional. FOR IMMEDIATE RELEASE Orchardline Software Launches Free Harvest Planning App for Small Farms Harvest Planner helps subscription farms plan plantings and weekly share boxes in one calendar PORTLAND, Ore., Sept. 22, 2026 — Orchardline Software, a developer of planning tools for independent food producers, today launched Harvest Planner, a free web app that helps small farms schedule plantings, forecast harvest dates and organize weekly boxes for subscribers. The app is available now at [WEBSITE]. Many small farms sell community-supported agriculture (CSA) subscriptions, in which members pay in advance for a weekly share of the harvest. Harvest Planner links each crop's planting date to its expected harvest week and drafts a box list from that forecast. "Farmers told us the hardest part of running a CSA isn't growing the food. It's knowing what will be ready in week nine," said Jordan Reyes, founder and CEO of Orchardline Software. "Harvest Planner puts that forecast in one place, so they spend less time on spreadsheets." About Orchardline Software Orchardline Software builds planning tools for independent farms and food producers. Founded in 2021, the company is based in Portland, Oregon. Learn more at [WEBSITE]. Media Contact Sam Castillo, Communications Manager, Orchardline Software [EMAIL] [PHONE] ### Every core part is there, from release line to end mark. Real releases are often longer, but they add detail, not new parts. For samples covering other kinds of news, browse these press release examples with a master template. Types of Press Releases The format stays the same; the news changes. Common types of press releases: Product launch: something new customers can buy or use, as in this product launch press release example. Funding: an investment round and how the money will be used; see this funding round press release template. Partnership: an agreement between organizations, covered in our partnership press release template. Event: a conference, opening or webinar; see the event press release template. Executive appointment: a new leader, board member or key hire. Award or milestone: a recognition, anniversary or verified business milestone. Expansion: a new office, market or facility. Research: original data, survey findings or a report. Press Release vs News Article vs Press Statement A press release often looks like a news article and is easy to confuse with a press statement. The difference is who writes it, who controls the wording and why it exists. FeaturePress releaseNews articlePress statement Written byThe organization or its PR teamA journalist or editor at the outletThe organization, usually attributed to a spokesperson or leader PurposeAnnounce the organization's own newsInform readers independentlyState an official position or response Controls the wordingThe organizationThe news outletThe organization Typical triggerPlanned news: a launch, funding, hire or eventAnything the outlet judges newsworthyAn issue or incident that is already public FormatHeadline, dateline, lead, body, quote, boilerplate, contactSet by the outlet, usually with a bylineOften a few paragraphs with little fixed structure Where it appearsSent to media, distribution services, company newsroomThe outlet's website, print or broadcastSent to reporters or posted online, often quoted in news articles A news article may use a release as one source, but the outlet decides the angle. A related document, the media advisory, simply invites reporters to an event. We compare the organization-issued formats in press statement vs press release vs media advisory. Who Writes and Distributes Press Releases? Anyone can write a press release, but the writer is usually one of these: In-house communications or marketing teams at larger organizations. PR agencies and freelance writers hired for an announcement or an ongoing program. Founders and small business owners, often working from a template. Editors at distribution services, who review or rewrite releases to meet publisher requirements. Distribution is a separate job. An organization can email journalists who cover its field, post the release on its website, or pay a wire or distribution service to publish it more widely. At RedPress, for example, editors review each release against editorial guidelines and can rewrite it to meet outlet requirements, and the customer approves the final version before distribution. How Does a Press Release Get Published? A release reaches the public through three main routes, and they work very differently. 1. Through Newsrooms and Journalists Reporters receive releases by email or wire feeds and decide whether the news is worth covering. If it is, they may write their own story, quote the release or request an interview. If not, nothing runs. This is earned media: the most credible outcome, but never guaranteed. 2. Through Wire and Distribution Services Wire services such as PR Newswire, Business Wire and GlobeNewswire, along with other distribution services, deliver releases to media outlets and publish them on partner news sites, typically identified as press releases rather than staff reporting. This route is predictable: you choose the timing and know what will be published. RedPress works this way, distributing releases to news sites across its press release distribution network. Plans are priced per campaign with no membership fee, and each campaign comes with a placement report listing the live links. 3. Through Your Own Newsroom Most organizations also post releases on a newsroom page on their website. It becomes the official archive that journalists check for background and that search engines and AI assistants can find. For how much that helps, see whether press releases help SEO and how to get press releases cited in AI search. What a Press Release Is Not Not an ad. Promotional copy, discount codes and hype are what editors cut or reject. Not a guarantee of coverage. Paid distribution publishes the release itself; it does not buy an independent story. Not a pitch. A pitch is a short, personal email to a journalist; the release is the formal document behind it. FAQ — What Is a Press Release? What is a press release in simple terms? An official announcement an organization writes in news style and sends to the media, so journalists and news sites can share the news accurately. What is the main purpose of a press release? To put newsworthy information on the record, giving journalists reliable facts and quotes and creating a dated public account of the news. What are the parts of a press release? A release line, headline, optional subheadline, dateline, lead paragraph, body, quote, optional call to action, boilerplate, media contact and an end mark such as ###. How long should a press release be? Most fit on one or two pages, usually a few hundred words. Put the full story in the first paragraph and cut anything that doesn't add a fact. Is a press release the same as a news article? No. The organization writes and controls a press release. A journalist writes a news article independently and may use the release as one source. Who can issue a press release? Any business, nonprofit, school, public agency or individual with genuine news. What matters is that the information is factual and newsworthy, not the size of the organization. Does a press release guarantee media coverage? No. Journalists choose what to cover. Distribution services can publish the release itself, but independent coverage is always the reporter's decision. How much does it cost to distribute a press release? Emailing journalists yourself costs only time. Paid distribution varies by reach and service; RedPress plans start at $169 per campaign, with no membership fee. Summary A press release is the standard way an organization puts its news on the record. Knowing the definition, the parts and the publishing routes tells you when you need one and what a good one looks like. Key takeaways: A press release is an official, news-style announcement issued to the media; "news release" and "media release" mean the same thing. The modern format is commonly traced to Ivy Lee's 1906 statement after a train wreck in Atlantic City. Core parts: headline, dateline, lead, body, quote, boilerplate and media contact, closed with ###. It differs from a news article, which a journalist writes independently, and a press statement, a short official response. Releases reach the public through journalists, wire and distribution services, and the organization's own newsroom. Bottom line: A press release is neither an ad nor a guarantee of coverage. It is a factual, structured announcement that gives journalists, customers and search engines one accurate source for your news. Ready to put your news on the record? See RedPress plans from $169 →

Quick Answer An event press release template is a fill-in-the-blanks news release that puts the event name, date, time with time zone, location and purpose in the first paragraph, followed by details, a quote, registration information, a boilerplate and a press contact. Send the announcement several weeks ahead, a media advisory a few days before and a recap the same or next day. Copy the template below, then adapt the example closest to your event. Why Use an Event Press Release Template? An event press release announces something tied to a date. If a reporter can't find the date, time and place in seconds, the release has failed. A template forces every release to answer the same logistics questions in the same order, so nothing gets lost between drafts. This guide is event-specific; for other release types, browse our press release examples. When to Send an Event Press Release Most events need more than one release. Adjust this common sequence to your event. ReleaseWhen to SendPurpose Announcement releaseSeveral weeks before (common practice); conferences with paid registration often announce months aheadBuild awareness and registrations Calendar listingsAs early as each outlet's deadline allowsAppear in community and industry event calendars Media advisoryA few days before, plus a short reminder the day before or the morning ofInvite reporters and photographers Post-event recap releaseThe same day or the next dayReport attendance, funds raised or announcements A media advisory is a separate, logistics-only invitation for journalists. See press statement vs. press release vs. media advisory for its format. What to Include in an Event Press Release Event name: the official name, spelled the same way everywhere. Date and time with time zone: weekday, date, start and end time, and zone (for example, 7 p.m. CDT). Venue address or virtual link: venue name and street address, or the platform and registration page. What happens: sessions, demonstrations, performances or activities. Speakers or performers: names, titles and why each is worth hearing. Why it matters: the local, industry or community angle that makes it news. Tickets, registration and price: free or paid, price tiers, deadlines and where to sign up. Accessibility: step-free access, captioning, sign language interpretation, parking and transit. Media credentials and press contact: how journalists get a pass, photo and interview opportunities, and a named contact with email and phone. Boilerplate: a short "About" paragraph on the organizer. Event Press Release Template (Copy and Paste) Replace everything in square brackets. Keep the logistics in both the first paragraph and the details block. FOR IMMEDIATE RELEASE [Organization] to Host [Event Name] on [Month Day] in [City] [Optional subheadline: the biggest draw, such as a keynote speaker or fundraising goal] [CITY, State], [Month Day, Year] — [Organization], [one-line description], will host [Event Name], a [type of event] for [audience], on [Day of week], [Month Day], from [start time] to [end time] [time zone] at [Venue], [street address], [city]. [One sentence on what attendees will get.] [Paragraph 2: What happens. Agenda highlights, demonstrations, performances or activities.] [Paragraph 3: Speakers or performers, with titles and why they matter to this audience.] "[Quote on why the event matters and who it is for]," said [Full Name], [title] of [Organization]. Event details Date and time: [Day of week], [Month Day, Year], [start time] to [end time] [time zone] Location: [Venue], [street address], [city, state ZIP] or [platform and registration link] Tickets and registration: [free or price tiers], [deadline], [URL] Accessibility: [step-free access, captioning, interpretation, parking, transit] Media: [how to request credentials and by when; photo and interview opportunities] About [Organization] [Two to four sentences: who you are, what you do, where you are based, website.] Media contact[Name], [Title][Email] | [Phone] ### In AP style, abbreviate Jan., Feb., Aug., Sept., Oct., Nov. and Dec. with a specific date, spell out March through July, write a.m. and p.m. lowercase with periods, drop ":00" and use noon or midnight instead of 12 p.m. or 12 a.m. Our AP style press release guide covers the rest. 5 Event Press Release Examples Each sample press release for an event below follows the template. All organizations, people, venues and contact details are fictional. 1. Industry Conference FOR IMMEDIATE RELEASE Kestrel Freight Council to Host ColdPath Summit 2026 in Chicago CHICAGO, Sept. 15, 2026 — The Kestrel Freight Council, a nonprofit trade group for refrigerated shipping companies, will host ColdPath Summit 2026 from Tuesday, Oct. 20, to Thursday, Oct. 22, at Lakeview Convention Hall, 480 Lakeview Ave., Chicago. Sessions run from 8:30 a.m. to 5 p.m. CDT each day. The conference brings together carriers, warehouse operators and food shippers to reduce spoilage in refrigerated freight, with 24 sessions and a live demonstration of sensor-equipped pallets. Keynote speakers include Priya Castellano, chief operating officer of Northfield Cold Storage. "Shippers lose the most product in the handoffs between trucks and warehouses," said Jordan Reyes, executive director of the council. "Every session at ColdPath is built around fixing those handoffs." Registration is $395 for members and $545 for nonmembers through Oct. 9 at coldpath.example.com. The venue is wheelchair accessible, and general sessions include live captioning. Journalists can request free press passes by Oct. 14. About the Kestrel Freight Council The Kestrel Freight Council is a Chicago-based nonprofit representing companies that move and store temperature-sensitive goods. Media contactDana Whitfield, Communications Managerdwhitfield@example.com | 312-555-0148 ### 2. Product Launch Event FOR IMMEDIATE RELEASE Pellwood Audio to Unveil Trail Wireless Earbuds at San Francisco Launch Event SAN FRANCISCO, Oct. 6, 2026 — Pellwood Audio, a maker of outdoor audio gear, will unveil its Trail wireless earbuds on Thursday, Oct. 22, at 10 a.m. PDT at Pier Loft Event Space, 1250 Harbor St., San Francisco, and on a livestream at pellwood.example.com/launch. The 45-minute event includes a live water-resistance demonstration and a hands-on area for guests. "We built Trail for people who run and ride in bad weather, so we want to show it working in front of an audience, not just on a spec sheet," said Elena Duarte, founder and CEO of Pellwood Audio. Attendance is free, with in-person space limited to 150 guests; register by Oct. 19. The venue is wheelchair accessible, and the livestream has live captions. A press preview with interview opportunities begins at 9 a.m. PDT. About Pellwood Audio Founded in 2021, San Francisco-based Pellwood Audio designs headphones and speakers for outdoor use. Media contactSam Okafor, PR Leadsokafor@example.com | 415-555-0172 ### 3. Grand Opening FOR IMMEDIATE RELEASE Marlow Street Bakehouse Opens Second Portland Location With Free Community Morning PORTLAND, Ore., Oct. 8, 2026 — Marlow Street Bakehouse will celebrate the grand opening of its second location on Saturday, Oct. 24, from 8 a.m. to noon PDT at 2140 Alder Road, Portland, with a ribbon cutting and free coffee and pastries for the first 200 guests. The morning includes hourly bread-shaping demonstrations and a decorating table for children. The new bakery adds 18 jobs to the neighborhood. "Our first shop grew because neighbors kept showing up, so opening day is our thank-you," said Hannah Lindqvist, owner of Marlow Street Bakehouse. The bakery is wheelchair accessible, with street parking and bike racks. Photo opportunities include the first batch leaving the oven at 7:45 a.m. and the ribbon cutting at 8 a.m. About Marlow Street Bakehouse Marlow Street Bakehouse is an independent Portland bakery that opened its first shop in 2019. Media contactHannah Lindqvist, Ownerhlindqvist@example.com | 503-555-0116 ### 4. Charity Fundraiser or Gala FOR IMMEDIATE RELEASE Open Page Literacy Fund's Lantern Gala Aims to Raise $250,000 for Student Tutoring DENVER, Oct. 6, 2026 — The Open Page Literacy Fund will host its fifth annual Lantern Gala on Saturday, Nov. 14, from 6 to 10 p.m. MST at the Grandview Ballroom, 900 Larkspur St., Denver. The evening aims to raise $250,000 for free reading tutoring for elementary students. The program includes dinner, a live auction, a performance by the Cedar Hollow Youth Choir and a keynote by Maya Torres, a former Open Page student who now teaches third grade. "When a child starts reading on grade level, every other subject gets easier," said Robert Ashby, executive director of the Open Page Literacy Fund. Tickets are $175, or $1,500 for a table of 10, at openpage.example.com/gala. The ballroom is wheelchair accessible, and ASL interpretation is available on request by Nov. 6. Media seats for the 7:30 p.m. program are limited; request credentials by Nov. 10. About the Open Page Literacy Fund Founded in 2014, the Open Page Literacy Fund is a Denver nonprofit that pairs volunteer tutors with elementary students. Media contactLena Ortiz, Communications Directorlortiz@example.com | 720-555-0133 ### 5. Webinar or Virtual Event FOR IMMEDIATE RELEASE Fenmoor Analytics to Host Free Webinar on Planning Retail Inventory for 2027 BOSTON, Dec. 9, 2026 — Fenmoor Analytics, a demand forecasting software company, will host a free live webinar, "Planning Inventory for 2027: What Holiday Sales Data Can Tell You," on Thursday, Jan. 14, 2027, at 1 p.m. EST, which is 10 a.m. PST. Aisha Grant, head of data science at Fenmoor Analytics, will show retail planners how to separate one-time holiday spikes from lasting demand and set first-quarter reorder points. The last 15 minutes of the 60-minute session are reserved for live questions. "January is when planners either correct their holiday guesses or repeat them," Grant said. Registration is free at fenmoor.example.com/webinar. The session runs in a web browser with live captions, and all registrants receive the recording. Journalists can request the slides and an interview with Grant. About Fenmoor Analytics Fenmoor Analytics is a Boston-based software company that helps retailers forecast demand and manage inventory. Media contactChris Navarro, Marketing Managercnavarro@example.com | 617-555-0190 ### Post-Event Recap Example A recap turns the event itself into news. Lead with results, not thanks. FOR IMMEDIATE RELEASE ColdPath Summit 2026 Draws 1,100 Attendees, Releases Free Handoff Checklist CHICAGO, Oct. 23, 2026 — The Kestrel Freight Council's ColdPath Summit 2026 closed Thursday in Chicago after three days of sessions attended by more than 1,100 shipping and warehouse professionals. At the closing session, the council released a free cold chain handoff checklist developed with event speakers, available at coldpath.example.com/checklist. Photos and session recordings are available to media on request. Media contactDana Whitfield, Communications Managerdwhitfield@example.com | 312-555-0148 ### How to Write a Press Release for an Event The template handles structure; these steps handle the judgment calls. For the full process, see how to write a press release. Find the news angle. A first-time format, a notable speaker, local impact or a fundraising goal. Put the logistics first. Who, what, when and where go in the first paragraph, with the time zone. Write a specific headline. Name the organizer, the event and the draw. Use one quote that says something. Skip "we're thrilled" and explain why the event matters. Tell journalists how to attend. Credentials, photo opportunities and interview availability. Check every date and time. Confirm the weekday matches the date and the zone matches daylight saving time. Most event announcements fit on one page. Put the full agenda on your event page and link to it. How to Get Media Coverage for Your Event Local News Assignment Desks Local TV stations, radio newsrooms and newspapers have assignment or planning desks that decide what to cover each day. Send your media advisory to the desk's general news email, not only to one reporter, and say what cameras will see: a ribbon cutting, a demonstration or a performance. Community Event Calendars Local newspapers, TV station websites, tourism sites, libraries and chambers of commerce often run event calendars, usually with a web submission form. Deadlines vary, so check each one early. An event announcement press release doesn't replace the listing; submit both. Trade Media For conferences and B2B events, industry publications, newsletters and podcasts are often a better fit than general news. Offer editors the agenda early, speaker interviews and complimentary press passes. Timing and Follow-Up Check the best time to send a press release, follow the steps for sending a press release to journalists, and adapt one of these media pitch email examples into a short personal note. Distribution Distribution publishes your release on news sites, so people searching for the event can find it and sponsors and speakers have a link to share. RedPress distributes releases across its news site network; editors review each release against editorial guidelines before it goes out, and every campaign includes a placement report listing the live links. Event Press Release Mistakes to Avoid Missing the time zone. "7 p.m." means little to a reader two zones away, and nothing on a virtual event. Match the zone to the date, too: daylight saving time ends Nov. 1, 2026, so a Nov. 14 event in Denver runs on MST, not MDT. No press contact. A journalist who wants a credential or an interview needs a named person with an email and phone number, not a web form. Burying the date. If the date first appears in paragraph four, many readers will never see it. Sending too late. A release that arrives the day before misses calendar deadlines and planning meetings. A date and weekday that don't match. "Friday, Oct. 22" when Oct. 22, 2026, is a Thursday forces readers to guess. FAQ — Event Press Release Templates What is an event press release? A news release announcing an upcoming event, such as a conference, launch, opening, fundraiser or webinar, with the date, time, location, purpose and press contact. How far in advance should I send a press release for an event? Common practice is several weeks ahead for the announcement, a media advisory a few days before and a recap the same or next day. Large conferences often announce months ahead. What is the difference between an event press release and a media advisory? The press release tells the story of the event. The media advisory is a short, logistics-only invitation telling journalists what, when and where. What is the correct press release format for an event? Headline, optional subheadline, dateline, a first paragraph with who, what, when and where, details, a quote, an event details block, boilerplate, media contact and ### at the end. Should I send a press release after the event? Yes, if there is a result to report, such as attendance, money raised or a new announcement. Send it the same or next day while it is still timely. Does distributing an event press release guarantee news coverage? No. Distribution publishes the release on news sites, but whether a journalist covers the event is an editorial decision. Pair it with direct outreach. Summary A strong event press release makes the logistics impossible to miss and gives editors a reason to care. Key takeaways: Put the event name, date, time with time zone and location in the first paragraph. Send the announcement several weeks ahead, an advisory a few days before and a recap the same or next day. Include speakers, why it matters, tickets, accessibility, media credentials and a named press contact. Combine distribution with outreach to assignment desks, event calendars and trade media. Bottom line: An event press release works when readers find the date, time and place in seconds and understand why the event is worth attending or covering. Start early, stay specific and follow up with a recap. Ready to announce your next event? See RedPress plans from $169 →

Quick Answer An AP style press release follows the Associated Press Stylebook: a dateline with the city in capital letters, months abbreviated with a date (Sept. 14), figures for 10 and above, the % sign, titles lowercased after a name and "said" for attribution. Many US newsrooms edit to AP style, so a release that already matches it needs fewer fixes. Below: the format, each rule with examples, a reference table, a template and a before-and-after release. What Is an AP Style Press Release? It is a press release whose wording follows the AP Stylebook, which The Associated Press publishes and updates regularly to set rules for dates, numbers, titles, places and punctuation in news copy. AP has no official press release template. The parts of a release are PR convention; AP style governs the words inside them. For the basics, see what a press release is and our guide on how to write a press release. Why Newsrooms Expect AP Style Reporters and editors work in AP style every day. A release that uses the same conventions can be quoted or adapted without first fixing "9:00 AM" or "CA." Style errors also send a signal. Capitalized job titles, ordinal dates and trademark symbols read like marketing copy, which matters when you are sending a press release to journalists who decide quickly whether to keep reading. AP Style Press Release Format Release line: FOR IMMEDIATE RELEASE or an embargo date (PR convention, not an AP rule). Headline: sentence case is AP style; title case is common in releases. Subheadline: optional, one supporting fact. Dateline: CITY, AP state abbreviation where required, release date and a dash. Lead: who, what, when, where and why. Body: details, quotes attributed with "said," last names on second reference. Boilerplate: "About [Company]," with state names spelled out. Media contact: name, email and phone number (312-555-0142). End mark: ###, also a PR convention. AP Style Rules for Press Releases These AP style guide press release rules cause the most edits. Each has an AP style example and one to avoid. Datelines: City, State and Date Write the city in all caps. Most US cities take the AP state abbreviation, which is not the postal code: Calif., Fla., Ore., N.Y. Alaska, Hawaii, Idaho, Iowa, Maine, Ohio, Texas and Utah are never abbreviated. AP lists 30 US cities that stand alone, including NEW YORK, CHICAGO, LOS ANGELES and WASHINGTON; major world cities such as LONDON and TOKYO stand alone too. In body text, spell out state names (AP stopped abbreviating them there in 2014), and skip the state for a city in the dateline's state. AP's own datelines carry no date; adding the release date is press release convention, so write it in AP style. AP style: BOULDER, Colo., Sept. 14, 2026 — … with a second office in Austin, Texas. AP style: DENVER, Sept. 14, 2026 — … Avoid: Boulder, CO, September 14th, 2026 — … with a second office in Austin, TX. Dates and Months With a specific date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov. and Dec.; March through July are always spelled out. Spell out any month used alone or with only a year. Use no st, nd, rd or th, don't abbreviate days, and put a comma after the year when a full date falls mid-sentence. AP also drops "on" before a date or day when the meaning stays clear. AP style: The store opens Saturday, Oct. 3, and the sale runs through June 30. Avoid: The store opens on Sat., October 3rd, and the sale runs through Jun. 30. Times: a.m., p.m., Noon and Midnight Use figures with lowercase a.m. and p.m., including the periods, and drop :00 on the hour. Write noon and midnight, not 12 p.m., 12 a.m. or "12 noon." For schedules and venues, see our event press release template. AP style: Doors open at 9 a.m., the keynote starts at 10:30 a.m. and lunch is at noon. Avoid: Doors open at 9:00 AM, the keynote starts at 10:30am and lunch is at 12 p.m. Numbers: One Through Nine Spell out one through nine and use figures for 10 and above. Ages, money, percentages, dimensions, dates, times and street addresses take figures even below 10. Use figures with million and billion: $4.2 million. Spell out a number that starts a sentence, or rewrite the sentence; calendar years are the exception. AP style: Twelve retailers signed on after the company hired nine engineers and raised $5 million. Avoid: 12 retailers signed on after the company hired 9 engineers and raised five million dollars. Percentages Since 2019, AP uses the % sign with a figure and no space instead of the word "percent." Put a zero before decimals under 1 (0.6%), and use "percentage points" for the gap between two percentages. A percentage that opens a sentence is spelled out in full, or the sentence is rephrased. AP style: Revenue rose 8%, and the renewal rate climbed 3 percentage points. Avoid: Revenue rose eight percent. / Revenue rose 8 %. / Revenue rose 8 percent (the pre-2019 form). Titles Before and After a Name Capitalize a formal title directly before a name. Lowercase it after the name or when it stands alone, and put long titles after the name. CEO is acceptable in all references; spell out chief financial officer first, then use CFO. AP style: Chief Operating Officer Maya Chen said … / Maya Chen, chief operating officer of Quillmark Analytics, said … Avoid: Maya Chen, Chief Operating Officer of Quillmark Analytics, said … Second References to People Use the full name and title first, then the last name alone. AP skips courtesy titles such as Mr. and Ms. except in direct quotes or to tell apart two people with the same last name. AP style: Chen said the rollout will finish by Dec. 1. Avoid: Ms. Chen said … / Maya said … Company Names and Trademarks Write names in upper- and lowercase even if the logo is all caps; AP keeps all caps for names whose letters are pronounced individually. AP uses no ™ or ® symbols in text. Abbreviate Inc., Corp., Co. and Ltd. after a company name, with no comma before them. If your legal team requires trademark symbols, settle that with counsel, but expect an AP-style editor to remove them. AP style: Quillmark Analytics Inc. today launched Pulse, a reporting tool for small teams. Avoid: QUILLMARK ANALYTICS, Inc. today launched PULSE™, a reporting tool for small teams. Attribution: Use "Said" AP treats "said" as almost always the right attribution verb, so skip stated, noted, shared and exclaimed. Name before verb ("Reyes said") is the usual newsroom pattern; "said Jordan Reyes, CEO of Quillmark Analytics" reads naturally when a long title follows. AP style: "We built Pulse for teams without a data analyst," Reyes said. Avoid: "We built Pulse for teams without a data analyst." stated Mr. Reyes. Punctuation: Serial Comma, Quotes and Dashes AP omits the serial comma in a simple series but adds it when an item contains its own "and" or the series is complex. Periods and commas always go inside quotation marks; question marks and exclamation points go inside only when they belong to the quote. Put a space on both sides of a dash. AP style: The plan includes dashboards, alerts and exports. AP style (complex series): The bundle includes onboarding, training, and setup and migration support. Avoid: The plan includes dashboards, alerts, and exports. Abbreviations and Acronyms Don't follow a full name with its acronym in parentheses. If the short form wouldn't be clear later without that setup, use a generic word such as "the council." Well-known abbreviations such as CEO and FBI are fine. Write U.S. with periods in body text; AP headlines use US. AP style: The Midwest Retail Data Council named Quillmark a finalist. The council will announce winners Nov. 12. Avoid: The Midwest Retail Data Council (MRDC) named Quillmark a finalist. The MRDC will announce winners Nov. 12. Websites, Email and Phone Numbers AP writes website, email and internet as lowercase words, with no hyphen in email. For addresses, a common convention (not a fixed AP rule) is to drop http:// or https:// and write email addresses in lowercase. AP updated its phone number style in 2024 to use hyphens and no parentheses. AP style: Visit quillmarkanalytics.com, email press@quillmarkanalytics.com or call 312-555-0142. Avoid: Visit our Web site at https://www.quillmarkanalytics.com, E-mail PRESS@QUILLMARKANALYTICS.COM or call (312) 555-0142. Headlines: Sentence Case or Title Case AP headlines use sentence case: capitalize the first word, proper nouns and the first word after a colon, and use numerals for all numbers. Many press releases use title case instead, and both are widely accepted, so choose one and apply it consistently. If you want the headline to match AP, sentence case is the AP choice. AP style (sentence case): Quillmark Analytics launches Pulse for 3-person teams Title case (common, not AP): Quillmark Analytics Launches Pulse for 3-Person Teams Avoid: QUILLMARK ANALYTICS LAUNCHES PULSE FOR THREE-PERSON TEAMS AP Style Quick Reference for Press Releases RuleAP styleExample DatelineCity in caps, AP state abbreviation; 30 US cities stand aloneBOULDER, Colo. / DENVER States in body textSpelled outAustin, Texas Months with a dateAbbreviate only Jan., Feb., Aug., Sept., Oct., Nov., Dec.; no ordinalsSept. 14; June 30 TimesFigures, a.m./p.m., no :00, noon and midnight9 a.m., 7:30 p.m., noon NumbersOne through nine in words, 10 and up in figuresnine stores, 12 jobs PercentagesFigure plus %, no space8%, 0.6% TitlesCapitalized before a name, lowercase afterMaya Chen, chief operating officer Second referenceLast name only, no Mr. or Ms.Chen said Company namesNo all caps styling, no ™ or ®, no comma before Inc.Quillmark Analytics Inc. AttributionSaidReyes said Serial commaNot in a simple seriesdashboards, alerts and exports Phone numbersHyphens, no parentheses312-555-0142 HeadlinesSentence case, numeralsQuillmark launches Pulse for 3-person teams AP Style Press Release Template Copy this AP style press release template and replace everything in brackets. For finished releases across announcement types, browse our press release examples. FOR IMMEDIATE RELEASE [Headline in sentence case, numerals for all numbers] [Optional subheadline with one supporting fact] [CITY IN CAPITALS], [AP state abbreviation, or nothing for a stand-alone city], [Month, abbreviated if Jan., Feb., Aug., Sept., Oct., Nov. or Dec.] [Day], [Year] — [Company Name] [Inc.] today announced [what happened], [when], [where]. [Why it matters.] [Supporting details. One through nine in words, 10 and above in figures, percentages with %.] "[Quote that adds perspective]," said [Full Name], [lowercase title] of [Company Name]. [Availability, pricing, dates and times, such as Saturday, Oct. 3, from 9 a.m. to noon. Last names only on second reference.] About [Company Name] [Company Name] [what it does and where it is based, with the state spelled out]. Learn more at [companywebsite.com]. Media contact [Full Name], [lowercase title] [email@companywebsite.com] [312-555-0142] ### AP Style Press Release Example: Before and After Here is a press release format AP style example for a fictional retailer. The first version breaks common rules; the second fixes them without changing the story. Before: Not in AP Style FOR IMMEDIATE RELEASE JUNIPER ROW HOME GOODS OPENS NEW STORE IN EUGENE, ADDING TWELVE JOBS Portland, OR, September 14th, 2026 -- JUNIPER ROW HOME GOODS, Inc.® today announced that its second store will open on Saturday, October 3rd at 10:00 AM in Eugene, OR. The 6,500-square-foot store will add twelve jobs. "Online orders from the Eugene area grew 40 percent last year, and customers in Eugene, Salem, and Bend asked for a store closer to home." stated Dana Whitfield, Chief Executive Officer of Juniper Row Home Goods (JRHG). Ms. Whitfield will cut the ribbon at 12 p.m. Details are on the company's Web site at https://www.juniperrowhome.com. Media Contact: Lena Ortiz, Communications Manager, (503) 555-0187 ### After: Corrected to AP Style FOR IMMEDIATE RELEASE Juniper Row Home Goods opens new store in Eugene, adding 12 jobs PORTLAND, Ore., Sept. 14, 2026 — Juniper Row Home Goods Inc. today announced that its second store will open Saturday, Oct. 3, at 10 a.m. in Eugene. The 6,500-square-foot store will add 12 jobs. "Online orders from the Eugene area grew 40% last year, and customers in Eugene, Salem and Bend asked for a store closer to home," said Dana Whitfield, CEO of Juniper Row Home Goods. Whitfield will cut the ribbon at noon. Details are on the company's website at juniperrowhome.com. Media contact: Lena Ortiz, communications manager, 503-555-0187 ### Every change maps to a rule above: headline case, dateline, date and time, numbers, percentage, titles, second reference, company name, attribution, serial comma, acronym, and the website and phone formats. Eugene needs no state because it shares the dateline's state. AP Style Checklist Before You Send Dateline city in caps, with the AP state abbreviation or no state for a stand-alone city. State names spelled out in body text. Only Jan., Feb., Aug., Sept., Oct., Nov. and Dec. abbreviated with a date; no ordinals. Times written as 9 a.m. or 7:30 p.m.; noon and midnight in words. One through nine in words, 10 and above in figures; percentages as a figure with %. Titles capitalized only before names; last names only on second reference. No all caps company names, trademark symbols or acronyms in parentheses. Quotes attributed with "said," with commas and periods inside the quotation marks. No serial comma in simple series; one headline case throughout. Website, email and phone number formatted and tested. Style is one layer of review. Also check the draft against these press release mistakes and the RedPress writing guidelines. Our editors review each release against editorial guidelines before distribution and can rewrite it to meet outlet requirements, and you approve the final version first. FAQ — AP Style Press Releases What does AP style mean in a press release? The release follows the Associated Press Stylebook for dates, times, numbers, titles, places and punctuation. It changes how the words are written, not the structure of the release. Do press releases have to be in AP style? No rule requires it, but it is the convention journalists expect. A release in AP style needs less editing before a reporter can use it. How do you write a press release dateline in AP style? Put the city in capital letters, add the AP state abbreviation unless the city stands alone or the state is never abbreviated, then the release date in AP form, followed by a dash. Example: BOULDER, Colo., Sept. 14, 2026. Should a press release headline use title case or sentence case? AP headlines use sentence case. Title case is common in press releases and widely accepted, so pick one and use it consistently. Are state abbreviations like CA and NY correct in AP style? Not in news copy. Datelines use AP abbreviations such as Calif. and N.Y., body text spells out state names, and postal codes are for full addresses with a ZIP code. Can RedPress check my release for AP style? Editors review every release against editorial guidelines before distribution and can rewrite it to meet outlet requirements. You approve the final version before it goes out. Summary AP style doesn't change what goes in a press release. It changes how each detail is written, and those details are what journalists notice first. Key takeaways: AP style covers the wording; the release layout itself is PR convention. Datelines take the city in caps and AP state abbreviations; body text spells out states. Write Sept. 14, 9 a.m., noon, nine, 10 and 8%. Capitalize titles only before a name, use last names on second reference and attribute with "said." Sentence case is the AP headline style; title case is a common alternative. Bottom line: An AP style press release reads like news copy, which makes it easier for journalists to use. Start from the template, run the checklist and fix the details before you send. Want an editor to review your release before it goes out? See RedPress plans from $169 →

Quick Answer: How Do You Get a Press Release Cited in AI Search? To get a press release cited in AI search results, publish a fact-dense release that answers one specific question in its first 60 words, syndicate it the same day across multiple indexed news domains, and make sure AI crawlers such as GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Googlebot can read every copy. Generative engines cite passages, not pages. They retrieve short blocks of text that answer a prompt, then favour claims that are corroborated on several independent domains, carry a visible publication date, and name a real person or organisation as the source of each fact. AI engines do not cite the best-written press release. They cite the most retrievable, most corroborated, most attributable sentence they can find. This guide breaks that process into the parts you control: how the retrieval layer picks sources, how to write sentences that survive extraction, which technical signals matter, why distribution footprint decides the outcome, and how to measure citations once the release is live. What "Cited" Actually Means in AI Search Three different outcomes get mixed up in most AEO advice, and they are not worth the same to your brand. A citation carries a clickable link and attribution. A mention names you without a link. Training-data absorption means a model has read your text at some point and may paraphrase it with no source at all. OutcomeWhat the user seesTraffic valueHow you influence it CitationYour URL appears as a numbered source or link chip next to the answerHigh — direct referral clicksRetrievability: indexing, crawler access, chunk-level relevance MentionYour brand is named in the answer text, no linkMedium — brand recall, prompt-level presenceEntity clarity and repetition across many indexed sources Training absorptionNothing visible; the model paraphrases from memoryLow and unverifiableLong-term corpus presence, not campaign-level control Press releases are one of the few content formats that can produce all three at once, because a single release is republished on dozens or hundreds of separate indexed domains within hours. That is a structural advantage no blog post has. Generative Engine Optimization (GEO), Defined Generative Engine Optimization (GEO) is the practice of structuring content so that AI answer engines can retrieve, quote and attribute it. Classic SEO optimises a page to rank as a blue link. GEO optimises a passage to be lifted into a generated answer with your name attached. The two overlap — an unindexed page is invisible to both — but they reward different writing habits, which is why some pages that rank on page one are never quoted by ChatGPT or Perplexity. The Five Surfaces That Cite Press Releases Each surface builds its answer from a different index, so "AI visibility" is never one number. SurfaceWhere its sources come fromCitation behaviour Google AI OverviewsGoogle's main web index (Googlebot)Links a small set of supporting pages beside the summary Google AI ModeGoogle index, multi-query fan-out per promptCites more sources, more often, per sub-question ChatGPT SearchOpenAI's own index (OAI-SearchBot) plus search partnersInline link chips and a source list under the answer PerplexityPerplexityBot index plus live fetchesNumbered citations after almost every sentence GeminiGoogle grounding, gated by Google-Extended for trainingFewer, less consistent source links than the others How AI Engines Choose Which Sources to Cite Every one of these systems runs the same basic loop: interpret the prompt, retrieve candidate passages, rank them, generate an answer, attach sources to the passages actually used. Your job is to win at the retrieval and ranking stages, because nothing that is not retrieved can ever be cited. 1. Retrieval Comes First — You Have to Be in the Index If a page is not in the engine's index, no amount of writing quality matters. This is the single most common failure point for press releases published only on a company newsroom behind a JavaScript wall, or distributed to sites that carry the release for 48 hours and then delete it. Syndicated copies on established news domains get crawled within hours; an unlinked PDF on your own server may never be fetched. 2. Ranking Happens at Chunk Level, Not Page Level Retrieval systems split documents into passages of roughly a few hundred words and embed each one separately. A single paragraph competes on its own merits, stripped of the headline above it and the boilerplate below it. That has a blunt practical consequence: every paragraph must make sense when read alone. Pronouns pointing back three paragraphs ("the company", "this move", "as mentioned above") make a chunk useless as an answer. 3. Corroboration Across Independent Domains Answer engines weight claims that appear on multiple domains they already trust. A funding figure that appears on one company blog is a claim. The same figure on a wire copy, a finance aggregator and two regional business sites reads as an established fact. This is exactly what wire syndication produces, and it is why press release distribution supports search visibility even when the individual links are nofollow. 4. Recency and Explicit Timestamps AI answers about pricing, launches, funding, leadership and availability skew heavily to recent documents. A release with a dateline, a visible published date in the page body and a matching datePublished value in structured data is easy to date. A release with no date anywhere is treated as undatable and quietly loses to a competitor's release from last week. 5. Entity Clarity The model has to be sure which "Apex Labs" you are. Consistent naming, a one-sentence definition of the company, a location, an industry, and links to the same official profiles every time (website, LinkedIn, Crunchbase, Wikidata where it exists) let the retriever bind your text to the right entity. Inconsistent naming across releases splits your footprint into two weak entities instead of one strong one. Why Press Releases Are Structurally Good Citation Candidates Press releases were designed a century before large language models, but the format happens to match what retrievers reward: A dateline. City, date and source organisation in the first line — a machine-readable provenance stamp. Inverted pyramid structure. The answer is in the lead, not buried under 800 words of narrative warm-up. Explicit attribution. "According to [company]" framing tells the model who is responsible for each claim. Named human quotes. A person with a job title is a first-party source that engines can safely reproduce. A boilerplate. A stable, repeated entity definition attached to every document you publish. Multi-domain syndication. One document, many indexed URLs, published within the same hour — instant corroboration. Contact details. A named contact with a working email is a real-world verification signal. The failure mode is equally structural: releases stuffed with unverifiable superlatives, zero numbers, and quotes that say nothing. Those get retrieved and then discarded, because there is no extractable fact inside them. The 9-Step Playbook for a Citable Press Release Step 1: Answer One Question in the First 60 Words Decide the exact prompt you want to win — "what does [product] cost", "who acquired [company]", "when does [service] launch in Germany" — and answer it in the opening paragraph in plain declarative language. One release, one primary question. Releases that try to announce four things answer none of them well enough to be quoted. Step 2: Write Self-Contained, Extractable Sentences Use subject-verb-object sentences that survive being copied out of context. Name the company instead of writing "the company". Repeat the product name instead of writing "it". Keep sentences under about 25 words. The test is simple: paste any single sentence into a blank document — can a stranger tell who did what, when, and where? Step 3: Put Numbers, Dates and Units in the Text Prices, percentages, dates, headcount, funding amounts, launch markets, capacities. Facts are the raw material of citations; an answer engine has no reason to cite a paragraph containing no information. Never lock a number inside an image or a chart — if it is not in the HTML, it does not exist for retrieval. Step 4: Break the Release Into Chunkable Blocks Subheadings every 150–250 words, short paragraphs, and a bulleted list for anything enumerable. This gives the retriever clean boundaries and gives each block a topical label. It is the same reason this article uses a strict H2/H3 hierarchy. Step 5: Attribute Every Claim Say where each fact comes from: internal data, a named study, a regulator filing, a customer count as of a specific date. "Sales tripled" is unusable. "Revenue grew from $1.2M in 2024 to $3.6M in 2025, according to company financial statements" is citable, dateable and checkable. Step 6: Quote a Named Human With a Real Title One or two quotes maximum, each carrying information rather than adjectives. Compare "We are thrilled about this exciting milestone" with "We chose Rotterdam because it cuts delivery time to our EU customers from nine days to two, said Marta Kalen, COO of Apex Logistics." Only the second one can appear in an answer about EU delivery times. Step 7: Add a Facts Block A short table or labelled list near the end — pricing, availability date, markets, specifications, eligibility. This is the highest-density citation target in the whole document, and it is trivially easy to extract. Most releases skip it. Step 8: Make the Boilerplate an Entity Definition Write the "About" paragraph as a definition, not a brochure: what the company is, what it does, for whom, where it is based, since when. Keep it byte-identical across every release so the same entity description accumulates across hundreds of indexed URLs. Step 9: Give a Verifiable Media Contact A named person, a role, a company email address and a working URL. Generic info@ inboxes and missing contact blocks are among the fastest ways to look like low-trust content — to human editors and to the models trained on their standards. More on the wider list in our guide to press release mistakes that kill coverage. Before and After: One Paragraph Rewritten for AI Citation VersionTextWhy Before"The company is excited to announce the launch of its innovative new platform, which will revolutionise how businesses manage their operations and deliver unmatched value to customers worldwide."No entity, no date, no number, no market, no source. Nothing to extract. After"Apex Logistics launched Apex Flow on 4 September 2026, a warehouse routing platform priced at $290 per site per month and available in Germany, France and the Netherlands. The company says pilot users cut order-picking time by 31% over a 90-day trial."Named entity, dated event, price, markets, measured outcome, attributed claim. Five citable facts in two sentences. Technical Requirements: Schema, Crawlers and Timestamps Structured Data Fields That Matter On any copy you control — your newsroom, your blog, your landing page — mark the release up as NewsArticle. The fields that carry retrieval weight are the boring ones: headline — identical to the visible H1. datePublished and dateModified — ISO 8601, matching the visible date. author and publisher — real organisation objects, not "Admin". about and mentions — the entities the release is actually about. sameAs — the same official profile URLs on every release. articleBody — the full text, so the fact block is never trapped in a widget. Let the AI Crawlers In A robots.txt written in 2023 to "block AI scrapers" is now the most common self-inflicted cause of zero citations. Blocking the retrieval crawlers removes you from the answer layer entirely — training opt-outs and search crawlers are separate agents with separate names. User-agentOperatorWhat it feedsBlock it and you lose OAI-SearchBotOpenAIChatGPT Search indexChatGPT citations ChatGPT-UserOpenAIUser-triggered live fetchesOn-demand answers about your page GPTBotOpenAIModel training corpusLong-term familiarity (not live citations) PerplexityBotPerplexityPerplexity's search indexPerplexity citations ClaudeBot / Claude-SearchBotAnthropicCorpus and search retrievalClaude answers referencing you GooglebotGoogleWeb index behind AI Overviews and AI ModeEverything in Google, AI and classic Google-ExtendedGoogleGemini training and groundingGemini grounding only — Search is unaffected BingbotMicrosoftBing index and CopilotCopilot citations Applebot-ExtendedAppleApple Intelligence trainingApple ecosystem answers A minimal, citation-friendly configuration looks like this: User-agent: Googlebot Allow: / User-agent: OAI-SearchBot Allow: / User-agent: ChatGPT-User Allow: / User-agent: PerplexityBot Allow: / User-agent: ClaudeBot Allow: / Sitemap: https://example.com/sitemap.xml Two more rules worth checking: do not apply nosnippet or a tight max-snippet to newsroom pages — a passage that cannot be shown as a snippet cannot be quoted in an AI Overview — and make sure Cloudflare or your WAF is not silently challenging these agents while your robots.txt politely allows them. Canonicals and Syndicated Duplicates Wire syndication intentionally creates many copies of the same text. Point the canonical of your own newsroom copy at your own newsroom copy, keep the headline and body identical to the syndicated version so the claims corroborate rather than conflict, and let the wire copies live under their own domains. This also settles the linking question — see dofollow vs nofollow press release links. For AI retrieval, link attributes are close to irrelevant: what matters is that the passage exists, is crawlable, and names you in plain text. Distribution Decides Whether You Get Cited You can write a perfectly extractable release and still get zero citations if it lives on three low-authority domains that no engine indexes. Distribution is the corroboration engine. Multi-Domain Publication Is the Signal The same release appearing on Yahoo Finance, Associated Press member sites, MarketWatch, Benzinga, StreetInsider, Barchart and a long tail of regional business outlets on the same day gives a retriever many independent chunks that agree with each other. That agreement — not any single domain's authority — is what pushes a claim from "someone said" to "this is the case". Which Placement Types Get Quoted Most Placement typeTypical AI citation behaviour Major finance portals (Yahoo Finance, MarketWatch, Benzinga)Frequently cited for company facts, funding, pricing and launches News agency networks (Associated Press and member sites)Strong trust weighting; often the source an engine names first Trade and vertical publicationsCited for niche, technical and B2B prompts with little competition Regional and local news mirrorsLow individual weight, high corroboration value in volume Your own newsroomThe canonical record; cited when the prompt names your brand directly If you are choosing a route for the first time, the practical trade-offs — cost, speed, which tiers you actually reach — are laid out in our guides to press release pricing and getting featured on Yahoo Finance. Publish on Your Own Domain Too Syndicated copies disappear or get archived. Your newsroom copy is the durable, canonical, schema-marked version that keeps answering prompts about your brand in year two. Publish both, on the same day, with the same facts. How to Measure AI Citations AI answers are non-deterministic: the same prompt can return different sources on two consecutive runs. That makes single spot-checks worthless and repeated, logged sampling essential. Build a Fixed Prompt Set Write 20–40 prompts that real buyers would type, in four groups: branded ("what is [company]"), category ("best [category] tools for [use case]"), comparison ("[company] vs [competitor]") and fact ("how much does [product] cost"). Freeze that list so results are comparable month over month. Track the Same Metrics Every Cycle MetricDefinitionRealistic early target Citation ratePrompts where your domain appears as a linked source10–20% of branded prompts within a quarter Mention ratePrompts where your brand is named without a linkUsually 2–3× the citation rate Cited surfaceWhich of the five engines cited youCoverage on at least two surfaces Cited URLWhether the cited page is yours or a syndicated copyBoth count; log the split Claim accuracyWhether the answer repeats your facts correctlyFix wrong facts at the source document Tooling can automate the sampling — we compared the current options in AI visibility tools for brands. Every RedPress distribution report also measures citations for the campaign's own keyword set across ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode, alongside the per-URL pickup list, so the AI result sits next to the placement that produced it. Realistic Timeline for AI Citations WindowWhat normally happens Hours 0–24Release goes live across the network; major portals are crawled first Days 1–7Copies enter web indexes; live-fetch engines (Perplexity, ChatGPT-User) can already surface the story for narrow, branded prompts Weeks 2–6First stable citations on branded and long-tail fact prompts; AI Overviews start reflecting the news for low-competition queries Months 2–6Repeat releases build entity weight; category and comparison prompts become winnable One release rarely changes a competitive category answer. A quarterly cadence of factual, well-structured releases does, because each one adds corroborated statements about the same entity. Mistakes That Keep Releases Out of AI Answers Superlatives instead of facts — "world-leading", "revolutionary", "cutting-edge" carry zero extractable information. No date in the visible text or in structured data. Key numbers only inside images, charts or a PDF attachment. Pronoun-heavy paragraphs that fall apart when read alone. Robots.txt or WAF rules blocking OAI-SearchBot, PerplexityBot or ClaudeBot. Newsroom pages rendered entirely in client-side JavaScript. Company name written three different ways across three releases. Quotes with no name, no title, or no information. Thin 180-word announcements with a single claim and no supporting detail. Distribution to networks that delete the release after a short display window. Pre-Distribution Checklist The primary question the release answers is written down before drafting. The first 60 words answer it in plain, declarative language. At least five specific facts: dates, prices, percentages, markets, headcount. Every claim is attributed to a named source or dataset. One quote from a named executive that carries information. Subheadings every 150–250 words; no paragraph longer than five lines. A facts or specifications block near the end. Identical boilerplate to your previous releases. Named media contact with a company email address. NewsArticle schema with matching dates on your own copy. Robots.txt allows the retrieval crawlers; no nosnippet on the newsroom. Distribution reaches multiple indexed domains on the same day. Prompt set and measurement date are scheduled for two weeks out. Frequently Asked Questions Do press releases really influence what ChatGPT says? They influence what ChatGPT Search retrieves and cites, which is the part with visible links and referral traffic. A release published across indexed news domains becomes retrievable within days. What a press release cannot do is instantly change a model's internal, pre-trained knowledge — that is a slower, corpus-level effect measured in model generations, not campaign cycles. Does it matter whether the links are dofollow or nofollow? Barely, for AI citation purposes. Retrieval systems index the text of the page they crawl; a nofollow attribute does not stop your brand name, your facts or your URL from appearing in a passage. Link attributes still matter for classic SEO, which we cover separately. How long until a press release gets cited? Live-fetch engines such as Perplexity can surface a release within 24–72 hours for narrow branded prompts. Stable citations across index-based surfaces typically take two to six weeks, and competitive category prompts usually require a sustained release cadence over one to two quarters. Will AI cite my newsroom or the syndicated copy? Usually the syndicated copy on the higher-authority domain, especially for finance and technology prompts. That is still a win: the answer names your company and your facts. Keeping a canonical newsroom version ensures at least one cited URL is yours. Do I need schema markup if the wire handles publication? You cannot add markup to the wire's copies, and you do not need to — those platforms already publish well-structured article templates. Add NewsArticle schema to your own newsroom version, which is the copy you control and the one that persists. Can I pay an AI engine to be cited? No. There is no paid inclusion product for AI citations at any major engine. What you can pay for is distribution and indexability — getting your factual content onto crawlable, trusted domains — which is the mechanism that produces citations. How many press releases does an AI visibility programme need? For branded prompts, one well-structured release can be enough. For category and comparison prompts, plan on a release every four to eight weeks so that corroborated statements about your entity keep accumulating, paired with supporting content on your own domain. Turning This Into a Distribution Plan Structure and distribution are two halves of one mechanism: extractable writing gives an engine something worth quoting, and multi-domain syndication gives it the corroboration it needs to trust the quote. Miss either half and the release simply never enters the answer layer. If you want the distribution half handled — with placements on major finance and news networks and a verification report that shows both the per-URL pickup and the AI citations it produced — see the RedPress distribution plans or submit a release. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Do press releases really influence what ChatGPT says?", "acceptedAnswer": { "@type": "Answer", "text": "They influence what ChatGPT Search retrieves and cites, which is the part with visible links and referral traffic. A release published across indexed news domains becomes retrievable within days. A press release cannot instantly change a model's internal pre-trained knowledge, which changes at corpus level across model generations." } }, { "@type": "Question", "name": "Does it matter whether press release links are dofollow or nofollow for AI citations?", "acceptedAnswer": { "@type": "Answer", "text": "Barely. Retrieval systems index the text of the page they crawl, so a nofollow attribute does not stop your brand name, facts or URL from appearing in a cited passage. Link attributes still matter for classic SEO." } }, { "@type": "Question", "name": "How long does it take for a press release to get cited in AI search?", "acceptedAnswer": { "@type": "Answer", "text": "Live-fetch engines such as Perplexity can surface a release within 24 to 72 hours for narrow branded prompts. 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Add NewsArticle schema to your own newsroom version, which is the copy you control and the one that persists." } }, { "@type": "Question", "name": "Can I pay to be cited by an AI search engine?", "acceptedAnswer": { "@type": "Answer", "text": "No. There is no paid inclusion product for AI citations at any major engine. You can pay for distribution and indexability, which is the mechanism that produces citations." } }, { "@type": "Question", "name": "How many press releases does an AI visibility programme need?", "acceptedAnswer": { "@type": "Answer", "text": "For branded prompts, one well-structured release can be enough. 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Quick Answer: How Do You Get Featured on Yahoo Finance? Yahoo Finance does not accept direct article submissions from companies. The only reliable way to get featured is to publish a press release through a distribution service that holds an active syndication relationship with the Yahoo network — or to be quoted by a Yahoo Finance journalist as a source. A Yahoo Finance press release reaches the site through the newswires Yahoo works with, and a placement through a modern distribution service typically costs a few hundred dollars, far less than a legacy wire once membership and word-count fees are added. Publication usually happens within 24 to 72 hours of editorial approval. Current pricing and requirements are on the Yahoo Finance press release page. Yahoo Finance is a syndication destination, not a submission inbox. You do not pitch it — you feed it. Can You Submit an Article Directly to Yahoo Finance? No. Yahoo Finance has no public submission form, no contributor programme, and no "write for us" pathway for brands. The old Yahoo Contributor Network was shut down years ago and was never re-opened. Everything you see under a company name on Yahoo Finance arrives through one of three controlled channels: a newswire syndication feed, a Yahoo Finance staff journalist, or a paid partner/sponsored content deal. If a service claims it can "submit your article to Yahoo Finance editors," treat that as a red flag — that inbox does not exist. This is the single most common misunderstanding in press coverage, and it is the same structural rule that governs getting featured on the news generally: national outlets consume feeds, they do not accept uploads. Yahoo Finance Press Release: How Releases Get Onto Yahoo Finance Yahoo's own help page for companies describes the official route: press releases reach Yahoo Finance through a set of contributing newswires, and those wires charge for the service. Yahoo lists six of them: Newsfile, PR Newswire, ACCESS Newswire (formerly ACCESSWIRE), Business Wire, GlobeNewswire and NewMediaWire. Two conditions on that page matter for publicly traded companies. The release must carry the ticker symbol in its header, and Yahoo only covers companies traded on the exchanges it tracks. A release that meets both conditions can also appear under the Press Releases tab on the company's quote page. Private companies and startups have no ticker, so their Yahoo Finance press release appears as a syndicated news page on finance.yahoo.com rather than on a quote page. The page names the newswire that provided it, and links inside the release are typically marked nofollow. Services That Sell Yahoo Finance Press Release Placements You can buy a Yahoo Finance press release through the contributing newswires above, through distribution services built on top of them, and through RedPress, which arranges its Yahoo Finance placements through one of Yahoo's contributing newswires. Whichever you choose, ask three questions before you pay: which wire delivers the release, whether it lands on a quote page or a news page, and how the page will be labeled. The 3 Real Ways to Get Featured on Yahoo Finance in 2026 Every legitimate Yahoo Finance appearance falls into one of three categories. They differ enormously in cost, speed, control, and credibility. 1. Press Release Syndication (Fastest and Most Predictable) You write a newsworthy corporate announcement, a distribution service pushes it into the wire feeds that Yahoo Finance ingests, and the release appears on the Yahoo Finance domain with your company name, your quotes, and your links. This is the route most small and mid-sized companies use, because it is the only one you can plan, budget, and repeat. You control the headline, the message, the timing, and the call to action. What you do not control is editorial framing — because there is none. It is your text, published as submitted. Best for: product launches, funding rounds, partnerships, executive hires, expansion news, milestones, award wins. 2. Earned Media: Getting Quoted by a Yahoo Finance Journalist Yahoo Finance staff reporters write original coverage on markets, companies, and consumer finance. Getting into one of those stories means being a useful source: offering data, an executive with a genuine point of view, or a market angle a reporter is already chasing. This is the highest-credibility outcome and it costs nothing but time — but it is unpredictable, unrepeatable on demand, and rarely available to early-stage companies with no track record. Our guide on sending a press release to journalists covers how to raise those odds. Best for: companies with proprietary data, regulatory news, or a genuinely contrarian executive voice. 3. Paid Sponsored Content and Partner Placements Yahoo sells advertising and branded content inventory through its media sales team and partner networks. These placements are clearly labelled as sponsored or partner content, are priced as advertising campaigns, and typically start in the five-figure range with minimum spend commitments. Best for: enterprise brands running an integrated media buy, not for a single announcement. Yahoo Finance Routes Compared RouteTypical CostTimelineControlRepeatable? Press release syndicationA few hundred dollars (modern services) / considerably more (legacy wire)24–72 hoursFull control of copyYes, on demand Earned media (journalist)$0 (time cost only)Weeks to monthsNo controlNo Sponsored / partner contentFive figures and upWeeks (campaign setup)Full control, labelled as adBudget-dependent Yahoo Finance Press Release Requirements in 2026 Syndication is not automatic. Every release passes an editorial review before it enters the feed, and releases that fail the review never reach Yahoo Finance at all. These are the rules that decide the outcome. Formatting Requirements Every Yahoo Finance Release Must Meet Dateline: city, state or country, and date at the very start of the body — for example, NEW YORK, July 28, 2026. News-style headline: under roughly 100 characters, factual, no ALL CAPS, no exclamation marks, no "revolutionary" or "game-changing". Inverted pyramid structure: the who, what, when, where and why in the first paragraph. At least one attributed quote from a named executive with a real title. Ticker symbol in the first paragraph if the company is publicly traded — for example, (NASDAQ: XXXX). "About the Company" boilerplate with a founding year, location, and one-line description. Media contact block: real name, working email address, and website. Generic info@ addresses with no contact name are a frequent rejection trigger. Length: 400–800 words is the sweet spot. Under 300 reads as thin; over 1,000 triggers overage fees on legacy wires. The full editorial checklist is published in the press release writing guidelines. Content Rules: What Yahoo Finance Publishes Yahoo Finance carries factual corporate news. That means announcements of things that have actually happened or are firmly scheduled: Product and service launches Funding rounds, investments, and acquisitions Executive appointments and board changes Strategic partnerships and distribution agreements Market expansions, new offices, new licences Financial results, milestones, and verified awards Research findings, surveys, and industry data What Gets Rejected: Restricted Topics and Claims Publishers apply their own compliance filters, and the financial media tier is the strictest of all. The most common rejection reasons in 2026: Investment solicitation: anything that reads as "buy this token", price predictions, or guaranteed-return language. Unsubstantiated medical or health claims: cures, treatment outcomes, or clinical assertions without a cited source. Regulated verticals: gambling, adult content, CBD, firearms, pharmaceuticals, and certain financial products are restricted or blocked on many premium outlets. Advertising copy: second-person sales writing ("you'll love our new…"), pricing tables, discount codes, and calls to action inside the body. AI-generated text with no human editing: a fast-growing rejection category — most premium publishers now screen for it. No verifiable entity: no website, no address, no named contact. The current restricted list is maintained on the accepted topics page. Reading it before you write saves a rejection cycle — and our breakdown of press release mistakes that kill media coverage covers the rest. How Much Does It Cost to Get Featured on Yahoo Finance? Cost is driven almost entirely by which distribution tier includes Yahoo Finance syndication, not by the release itself. Three tiers exist in 2026. Budget Tier (Under $300) Modern distribution platforms that bundle human writing or editing with syndication across a few hundred indexed news sites. Entry plans at this level focus on volume and search indexing; the premium financial tier — Yahoo Finance, MarketWatch, Business Insider — usually sits one plan above the entry point. Expect a one-time payment, no membership, and a verification report listing every live URL. Mid Tier ($300 – $900) The tier where premium financial syndication is standard rather than optional, along with higher domain-authority outlets, larger networks (500–850+ sites), and faster editorial handling. For most funded startups and established SMBs, this is the realistic Yahoo Finance budget. Premium Wire Tier ($800 – $8,000+) Legacy wires. PR Newswire charges roughly $805 for the first 400 words of a US national release plus about $275 per additional 100 words, on top of a $195 annual membership — and real invoices commonly land between $1,500 and $3,000 once circuits and multimedia are added. GlobeNewswire is quote-based from around $350 for a 400-word US/Canada release, with word overages of $140–$175 per 100 words and multimedia charges on top. You are paying for regulatory-grade disclosure infrastructure and investor-relations credibility. If you are not filing material news as a public company, you are buying capability you will not use. Our full press release cost guide breaks down every line item. Yahoo Finance Placement Cost Comparison (2026) ServiceEntry PriceMembership FeeWriting IncludedVerification Report RedPress$360 Yahoo Finance placement; plans from $169NoneEditorial reviewYes — live links ReachWire$239 one-timeNoneYesYes — live-link reporting EIN Presswire~$99–$149 per releaseNoneNoBasic eReleases~$399NoneEditorial reviewYes GlobeNewswire~$350 (quote-based)VariesNoYes PR Newswire~$805 + add-ons$195–$249/yearNoYes Rates verified from public pricing pages and published rate cards in July 2026; RedPress pricing updated September 2026. Vendors change pricing frequently — confirm current rates before purchase. How Long Does It Take to Get on Yahoo Finance? The realistic end-to-end timeline for a syndicated placement: StageTypical DurationWhat Happens Writing1–2 daysDraft, executive quote approval, fact check Editorial review1–24 hoursCompliance and formatting check against publisher guidelines Wire injectionMinutesRelease enters the feeds publishers monitor Publisher pickup2–6 hoursSyndication partners ingest and publish Search indexing1–5 daysGoogle and Bing index the live URLs Verification report3–7 daysFull list of live URLs with screenshots Total: typically 24 to 72 hours from approval to a live Yahoo Finance URL, with the complete report arriving within about a week. Timing matters — see the best time to send a press release before you schedule. How Long Does a Yahoo Finance Article Stay Live? How long a syndicated release stays on Yahoo Finance is decided by Yahoo and the newswire that delivered it, not by the service you buy from. Some wire content stays online for years, some is archived or removed, and policies change. This is why the placement report matters. Save the live URL, a screenshot and a PDF copy on the day it publishes, so you can cite the coverage in investor decks, sales collateral and your press page whatever happens to the live page later. Do Yahoo Finance Press Release Links Help SEO? Partially — and it is important to be precise here, because the industry oversells this badly. Links inside syndicated press releases on major financial portals are typically nofollow or sponsored. They do not pass classic PageRank. What they do deliver: Brand entity signals: your company name appearing on high-authority, frequently-crawled domains helps search engines associate your brand with your industry and your executives. Referral traffic and conversions: smaller than most expect, but qualified. Third-party validation: branded search results that show a Yahoo Finance URL change how prospects, investors and partners evaluate you. Secondary pickup: smaller sites that republish wire content often use dofollow links, and those do count. We covered the full mechanics in dofollow vs nofollow press release links and the ranking evidence in do press releases help SEO. Does Being Featured on Yahoo Finance Improve AI Visibility? This is the fastest-growing reason companies buy financial-tier distribution in 2026, and it is a genuinely different mechanism from SEO. Large language models and AI search products — ChatGPT, Perplexity, Google AI Overviews, Gemini — build their view of a company from what authoritative, machine-readable sources say about it. Financial news domains are heavily weighted in that pool because they are structured, dated, entity-rich, and frequently crawled. When a factual, well-structured release about your company sits on Yahoo Finance, MarketWatch and Associated Press, three things follow: AI assistants have a source to cite when asked "what does [your company] do?" Your funding, leadership, and product facts become retrievable rather than inferred. Competitors without that footprint get described from their own marketing site — a weaker, less-trusted source. Our guide to the best AI visibility tools for brands covers how to measure whether it is working. How to Verify Your Yahoo Finance Placement Is Real Fake and inflated reporting is the biggest problem in cheap distribution. Four checks settle it: Open the live URL yourself. It must be on the publisher's own domain, not a redirect or a screenshot-only claim. Search the exact headline in quotes on Google. Real placements are indexed and findable. Check the report format. A credible verification report lists every publisher URL individually with a timestamp and screenshot — see a sample distribution report for what that looks like. Look for the syndication label. Legitimate syndicated releases are attributed to a wire source on the publisher page. That label is proof of a real feed relationship, not a weakness. Yahoo Finance vs AP News vs MarketWatch: Which Placement Is Worth More? OutletAudienceStrongest SignalBest For Yahoo FinanceRetail investors, consumers, finance-curiousCommercial credibility, huge reachFunding, product, growth news AP NewsJournalists, wire subscribers, institutionsInstitutional trust, editorial gravityCorporate milestones, research, public interest MarketWatchActive investors and tradersMarket relevanceFinancial results, market-moving news Business InsiderBusiness and tech professionalsCategory authorityTech, startup, workplace stories The honest answer: a single outlet in isolation is worth less than the combination. What moves buyer perception is the cluster — Yahoo Finance plus AP News plus a category publication, all saying the same verified thing in the same week. Full network detail is on the distribution network page, alongside dedicated routes for AP News and MarketWatch. Step-by-Step: How to Get Your Company Featured on Yahoo Finance StepActionTime 1. Find the newsIdentify a factual, dated event: launch, funding, hire, partnership, milestone. Not an opinion, not a sale.1 hour 2. Check restrictionsConfirm your industry and claims are not on the restricted list before writing a word.15 minutes 3. Write to wire standardDateline, inverted pyramid, executive quote, boilerplate, media contact. 400–800 words.2–4 hours 4. Choose a plan that includes financial-tier syndicationVerify Yahoo Finance is in the outlet list for that specific tier — not just the company's overall network.30 minutes 5. Submit and pass editorial reviewFix any compliance flags immediately; resubmission is normally free.1–24 hours 6. Verify and archiveSave live URLs, screenshots and the PDF report the day they publish.30 minutes 7. Put it to workPress page, sales decks, investor updates, LinkedIn, email signature.Ongoing 5 Mistakes That Get Yahoo Finance Releases Rejected Writing an ad, not a news story. If the first paragraph says what your customers will love instead of what happened, it fails review. No verifiable company footprint. No live website, no address, no named human contact — automatic rejection at the financial tier. Buying the wrong plan. Entry-level plans on most platforms do not include premium financial outlets. Always confirm at plan level. Superlatives without proof. "World's first", "market leader", "fastest growing" all require a citation or they get cut. Publishing unedited AI copy. Detection is now standard, and rejection is immediate on premium outlets. Frequently Asked Questions About Getting Featured on Yahoo Finance Can I pay to be featured on Yahoo Finance? Yes — through press release syndication or through Yahoo's advertising and sponsored content inventory. You cannot pay a Yahoo Finance editor to write about you. Is getting on Yahoo Finance the same as being covered by Yahoo Finance? No. Syndicated releases are published as-is under a wire attribution. Editorial coverage is written by a Yahoo Finance journalist. Both appear on the domain; only one is earned media, and honest marketing distinguishes them. How much does a Yahoo Finance press release cost? Typically a few hundred dollars through modern distribution services (RedPress lists a Yahoo Finance placement at $360 as of September 2026), and considerably more through legacy wire services once membership fees, word overages and multimedia are included. Do I need to be a public company to appear on Yahoo Finance? No. Private companies and startups appear through syndicated news pages. A ticker symbol in the release header is what places a release on a company's quote page, so that route is for publicly traded companies on exchanges Yahoo covers. How fast can I get on Yahoo Finance? Typically 24 to 72 hours from editorial approval. Same-day placement is possible but depends on submission time and review queue. Are Yahoo Finance press release links dofollow? Usually no. Links in syndicated releases on major financial portals are normally nofollow or sponsored. The value is brand authority, referral traffic, AI visibility and secondary pickup — not raw link equity. How long does a Yahoo Finance press release stay online? Retention is set by Yahoo and the delivering newswire, and it varies. Archive the live URL, a screenshot and the placement report on the day of publication. Can I get featured on Yahoo Finance for free? Only through earned media — being a genuinely useful source for a Yahoo Finance reporter. There is no free submission channel, and free press release sites do not syndicate to Yahoo Finance. Will a Yahoo Finance placement help my brand appear in ChatGPT and Perplexity? It helps. AI systems weight authoritative, structured, frequently-crawled news domains heavily when building entity knowledge. A cluster of financial-tier placements is far more effective than a single one. What is the cheapest legitimate way to get on Yahoo Finance? A one-time placement that names the newswire delivering it, with editorial review and a placement report listing the live link. RedPress lists a single Yahoo Finance placement at $360, and distribution plans start at $169. Summary: What It Really Takes to Get on Yahoo Finance Key takeaways: Yahoo Finance accepts no direct submissions — syndication, earned media, or paid partner content are the only routes. A Yahoo Finance press release arrives through Yahoo's contributing newswires; a ticker in the header puts a listed company's release on its quote page. Syndication is the only route that is fast, controllable and repeatable, and modern distribution services cost a fraction of legacy wires. Editorial review is the real gatekeeper: dateline, executive quote, media contact, factual claims, no ad copy, no unedited AI text. Expect a live URL within 24–72 hours and a full verification report within a week. Links are typically nofollow. The value is brand authority, buyer trust, and AI-search visibility — not PageRank. Retention is set by Yahoo and the newswire, not by the seller. Screenshot and archive on day one. One outlet is a data point; a cluster across Yahoo Finance, AP News and MarketWatch is a reputation. Bottom line: Getting featured on Yahoo Finance is not a pitching problem, it is a distribution problem. Write something that is genuinely news, meet the publisher formatting standards, and buy a plan that actually includes the financial tier. Companies that treat it as a repeatable quarterly channel rather than a one-off stunt are the ones whose brand shows up everywhere buyers — and AI assistants — look. Ready to put your announcement on Yahoo Finance? See Yahoo Finance placement options → { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ {"@type":"Question","name":"Can I pay to be featured on Yahoo Finance?","acceptedAnswer":{"@type":"Answer","text":"Yes — through press release syndication or through Yahoo's advertising and sponsored content inventory. 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AI systems weight authoritative, structured, frequently crawled news domains heavily when building entity knowledge, and a cluster of financial-tier placements is more effective than a single one."}}, {"@type":"Question","name":"What is the cheapest legitimate way to get on Yahoo Finance?","acceptedAnswer":{"@type":"Answer","text":"A one-time placement that names the newswire delivering it, with editorial review and a placement report listing the live link. RedPress lists a Yahoo Finance placement at $360 and distribution plans from $169."}} ] } { "@context": "https://schema.org", "@type": "HowTo", "name": "How to Get Featured on Yahoo Finance", "description": "The step-by-step process for getting a company announcement published on Yahoo Finance through press release syndication in 2026.", "totalTime": "P3D", "estimatedCost": {"@type":"MonetaryAmount","currency":"USD","minValue":169,"maxValue":900}, "step": [ {"@type":"HowToStep","position":1,"name":"Identify genuine news","text":"Identify a factual, dated event such as a launch, funding round, executive hire, partnership or milestone."}, {"@type":"HowToStep","position":2,"name":"Check topic restrictions","text":"Confirm your industry and claims are not on the publisher restricted list before writing."}, {"@type":"HowToStep","position":3,"name":"Write to wire standard","text":"Include a dateline, inverted pyramid opening, attributed executive quote, About boilerplate and media contact in 400 to 800 words."}, {"@type":"HowToStep","position":4,"name":"Choose a plan with financial-tier syndication","text":"Verify that Yahoo Finance is included in the specific plan tier, not just the provider's overall network."}, {"@type":"HowToStep","position":5,"name":"Pass editorial review","text":"Submit the release and resolve any compliance flags; resubmission is normally free."}, {"@type":"HowToStep","position":6,"name":"Verify and archive","text":"Save the live URLs, screenshots and verification report on the day of publication."}, {"@type":"HowToStep","position":7,"name":"Use the placement","text":"Add the coverage to your website trust bar, sales decks, investor updates and social profiles."} ] }

Quick Answer: What Is the Best PR Newswire Alternative for Small Businesses? For most small businesses, ReachWire is the best PR Newswire alternative in 2026 — a 100% placement guarantee, human-written releases and premium outlet syndication from $239 one-time, with no annual membership. RedPress is the best value option, starting at $169 with no membership fee and a placement report included. Both remove the two costs that make PR Newswire painful for smaller companies: the annual plan fee and the $1,145 per-release national rate that climbs another $365 for every extra 100 words, according to PR Newswire's official 2026 pricing guide. PR Newswire is not overpriced. It is priced for a public company filing material news. Most small businesses are paying enterprise disclosure rates for a product launch. How Much Does PR Newswire Actually Cost in 2026? Before comparing alternatives, it helps to see the full invoice — not the headline rate. Cost Component2026 RateNotes Annual plan fee"Pricing varies" in the 2026 guide ($305 in the 2024 guide)Distributes nothing on its own US national release (US1)$1,145 for the first 400 wordsUp from $1,020 in the 2024 guide Word overage$365 per additional 100 words on US1A 700-word release adds $1,095 State / local distribution$520 per release$665 for DC, New York and New Jersey circuits Other circuits$805 regional, $890 Top Markets, $1,535 National Hispanic + US1International single-country circuits from $630 Multimedia and logo$550 first image or video, $430 each additional, $670 logoAP News placement is a further $350 add-on 700-word US1 release with image and logo$3,460Before the plan fee; $3,810 with AP News placement List prices from PR Newswire's official 2026 Pricing Guide (effective January 1, 2026), published through the Independent Book Publishers Association; checked September 2026. Many articles still quote an older $805 national rate. Wire services also quote individually — confirm before purchase. See our PR Newswire pricing 2026 guide for every circuit and add-on, and our Business Wire pricing guide for the other major wire. The structural problem for a small business is not the sticker price, it is the shape of the pricing. You pay a membership before you distribute anything, you pay per word for the detail that makes a release credible, and you pay again for the images that make it publishable. Our full press release cost breakdown shows how that compares across every tier. Why Small Businesses Look for PR Newswire Alternatives Membership before value. Paying an annual fee to unlock the right to pay again is hard to justify on two or three releases a year. Per-word pricing punishes good writing. The quotes, data and context that get a release picked up are exactly what costs extra. No writing included. Distribution is the product; the release is your problem, or a separate invoice. Enterprise features you will not use. Regulatory disclosure circuits, IR compliance workflows, and multi-market financial feeds are priced in whether you need them or not. Opaque final cost. Small teams need to know the number before they commit, not after the circuits are chosen. What to Look for in a PR Newswire Alternative One-time pricing, no membership. You should be able to buy a single campaign and stop. Flat rate regardless of word count. No penalty for a properly written 700-word release. Human writing included or available. Premium publishers now reject unedited AI copy. A verification report with live URLs and screenshots. Outlet counts mean nothing without proof — see a sample report. Named premium outlets at plan level. "6,000+ sites" is marketing. "Yahoo Finance is included in this specific plan" is a commitment. A clear rejection and refund policy for restricted industries. The 10 Best PR Newswire Alternatives for Small Businesses in 2026 1. ReachWire — Best Overall PR Newswire Alternative From $239 one-time. No membership. 100% placement guarantee. ReachWire is a UK-registered distribution platform (Company No. 17054431, London) built around a single promise PR Newswire does not make to small buyers: guaranteed placement. Every release is written by human writers — the company states plainly that no article is AI-generated — and editorial review happens within 60 to 90 minutes rather than in a queue measured in days. The network covers 600+ premium outlets including Associated Press, USA Today, Yahoo Finance, Business Insider, MarketWatch, Benzinga, Digital Journal and Street Insider, with 400+ news sites in the base distribution. Reporting is live-link based with authority tracking and a 24/7 dashboard, and there is a publication guarantee: a release that cannot be published because of industry restrictions is re-run on an alternative network or credited to the account. PlanPriceMax DAMonthly ReachPublish Time Professional$239722.6M5 days Business$3999121.4M5 days Executive$62094185.8M7 days Enterprise$1,69994324.5M7 days Platinum$4,99996500M+7 days Best for: small businesses and agencies that want a guaranteed outcome and a UK-registered counterparty. White-label service is available for agencies reselling under their own brand. Trade-off: higher entry price than the cheapest platforms, and it does not carry regulatory disclosure circuits — if you are filing material news as a listed company, that is not the right tool. 2. RedPress — Best Value: Press Release Distribution From $169 From $169 one-time. No membership. Placement report included. RedPress plans are flat-rate and one-time, with no membership fee. Editors review every release against RedPress editorial guidelines, you approve the final version, and each campaign includes a placement report listing the live links. Plans from $279 add Google ranking and AI visibility reports. PlanPriceNews sitesReaders Basic$169300+2.6M+ Core$279400+158M+ Growth$589400+332M+ Premium$9491,300+750M+ Enterprise$2,9491,300+1B+ The network spans 1,300+ verified news sites, including Associated Press, Yahoo Finance, MarketWatch, Business Insider, Benzinga, Barchart, USA Today and The Globe and Mail. There are no recurring charges; if a release cannot be distributed because of industry restrictions, it is re-run on an alternative network or credited to your account. Best for: startups, SMBs and founders testing PR for the first time, or running a quarterly cadence on a fixed budget. Country-specific pricing is available for 41 markets. Trade-off: the news sites included differ by plan, so check the tier before you buy, and it is not a regulated disclosure wire for listed companies. 3. EIN Presswire — Best for High-Volume Publishing From roughly $99–$149 per release; bulk packages from ~$295 for 6 releases. EIN Presswire's economics improve sharply with volume: published packages run about 6 releases for $295, 12 for $495, 24 for $895 and 48 for $1,595. There is no membership fee, and the platform is well suited to companies publishing monthly. Best for: consistent publishers who write their own copy.Trade-off: no writing included, and pickup quality varies more than on curated networks. Compare on our EIN Presswire alternatives page. 4. eReleases — Best for Genuine Journalist Reach From around $399 per release. eReleases distributes through PR Newswire's own network without the membership fee, and adds editorial review plus a targeted journalist email list. That combination gets closer to real reporter attention than most budget platforms. Best for: companies that want wire-grade distribution and journalist outreach in one purchase.Trade-off: the most expensive option on this list below the enterprise tier. See eReleases alternatives for like-for-like comparisons. 5. Newswire.com — Best for Campaign-Level PR Programmes Newswire.com sells structured media programmes rather than single releases, combining distribution with media targeting and campaign strategy. Best for: funded companies running an ongoing PR programme with a defined quarterly budget.Trade-off: plan-based commitments make it a poor fit for a one-off announcement. 6. Brandpush — Best for Guaranteed Placement Counts From around $195. Brandpush's model is simple: you pay for a specific number of guaranteed news-site placements and receive a report proving them. That certainty is genuinely useful for trust-bar and "as seen on" use cases. Best for: ecommerce brands and personal brands buying credibility assets.Trade-off: less editorial nuance, and networks skew towards syndication partners rather than tier-1 newsrooms. See Brandpush alternatives. 7. Accesswire — Best Mid-Market Wire Alternative Accesswire sits between budget platforms and the legacy wires, with solid financial-media distribution at materially lower cost than PR Newswire. Best for: growth companies with investor-adjacent news that do not need full regulatory circuits.Trade-off: pricing is quote-led and less transparent than flat-rate platforms. Compare on Accesswire alternatives. 8. PRWeb — Best for SEO-Focused Announcements Cision-owned PRWeb is built around search visibility and online syndication rather than journalist relationships, with tiered per-release pricing well below its parent company's wire. Best for: SEO and content teams treating releases as a search asset.Trade-off: limited tier-1 news pickup relative to price. 9. IssueWire — Best Budget Entry Point IssueWire offers very low entry pricing for basic online distribution and search indexing. Best for: first-time testers validating whether PR belongs in the mix at all.Trade-off: minimal premium pickup; do not expect financial-tier placements. See IssueWire alternatives. 10. openPR and Free Distribution Sites — Best for Zero Budget Free platforms publish your release to their own domain and a small aggregator network. That is not nothing — it creates an indexable, citable page — but it is not media coverage. Best for: pre-revenue projects with no budget at all.Trade-off: no premium syndication, no verification report, minimal authority. Our guide to free press release distribution explains exactly what it does and does not deliver. PR Newswire Alternatives Compared: 2026 Pricing Table ServiceEntry PriceMembershipWriting IncludedPlacement GuaranteeBest For ReachWire$239NoneYes (human)Yes — 100%Best overall RedPress$169NoneWriting service availableReport-verifiedBest value EIN Presswire~$99–$149NoneNoNoHigh volume eReleases~$399NoneEditorial reviewNoJournalist reach Newswire.comPlan-basedProgrammeOptionalNoOngoing campaigns Brandpush~$195NoneOptionalYes — count-basedTrust assets AccesswireQuote-basedVariesNoNoMid-market wire PRWebTieredNoneNoNoSEO releases IssueWireLow entryNoneOptionalNoBudget testing openPR / free sites$0NoneNoNoZero budget PR Newswire (baseline)$1,145 + annual plan feeYesNoNoPublic companies PR Newswire vs Alternatives: Real Cost of One 700-Word Release Word count is where the gap becomes obvious. A properly written announcement with an executive quote, context and boilerplate lands around 700 words. Service700-Word Release, First Purchase RedPress (Core)$279 flat ReachWire (Business)$399 flat EIN Presswire (single)~$99–$149 eReleases~$399 PR Newswire (US1)$1,145 base + $1,095 overage = $2,240, plus the annual plan fee That is roughly an 8x difference for the same announcement reaching an overlapping set of publishers. The difference is not reach — it is what you are entitled to demand if something goes wrong, and whether your news qualifies as regulated disclosure. Do Cheaper Alternatives Still Get You on Yahoo Finance and AP News? Yes — with one important qualification. Premium financial outlets are syndication destinations fed by wire relationships, and several modern platforms hold those relationships. What differs is which plan tier includes them. Entry-level plans on almost every platform are built for indexing volume, not tier-1 pickup. The financial tier normally starts one or two plans up. Always verify at plan level, never at company level. Our step-by-step guide covers exactly how this works for getting featured on Yahoo Finance, and the full publisher list is on the network page. What You Give Up by Leaving PR Newswire An honest comparison has to include this. PR Newswire retains three genuine advantages: Regulatory disclosure infrastructure. If you are a listed company distributing material news under Reg FD or an equivalent regime, the legacy wires are the compliant channel. No budget alternative replaces that. Investor-relations recognition. Institutional desks, terminals and financial data providers ingest the major wires directly. Global multi-market circuits with translation and localised newsroom relationships at a scale budget platforms do not match. If none of those three apply to your announcement, you are paying for infrastructure you will never touch. Which PR Newswire Alternative Is Right for Your Business? Your SituationBest ChoiceWhy First press release, want certaintyReachWirePlacement guarantee removes the main risk Tight budget, want premium tierRedPress$169 entry, no membership, placement report included Publishing monthlyEIN PresswireVolume packages cut per-release cost Want journalists to actually read iteReleasesEditorial review plus targeted media list Agency reselling to clientsReachWire white label or RedPress white labelYour brand on the report and dashboard Listed company, material newsPR Newswire / Business WireRegulatory disclosure requirement How to Switch from PR Newswire Without Losing Coverage Quality Match the tier, not the logo. Compare the named outlets in the specific plan you are buying against your last PR Newswire report. Keep your writing standard. Cheaper distribution does not mean lower editorial standards — the same dateline, quote and boilerplate rules apply. Run one release in parallel. Distribute your next announcement through an alternative and compare verification reports side by side. Measure the right things: live URLs, indexed pages, branded search impressions, referral sessions, and whether AI assistants can now describe your company correctly. Keep the wire for disclosure only. Many companies end up using a legacy wire twice a year for regulated news and an affordable platform for everything else. Frequently Asked Questions About PR Newswire Alternatives What is the cheapest PR Newswire alternative? Free platforms cost nothing but deliver no premium syndication. Among paid services on this list, EIN Presswire has the lowest per-release entry price, and RedPress starts at $169 one-time with no membership fee and a placement report included. Is PR Newswire worth it for a small business? Usually not. Unless you have a regulatory disclosure obligation or an investor-relations requirement, you are paying enterprise wire rates for capability you will not use. Does PR Newswire charge a membership fee? Yes. Its official 2026 pricing guide says PR Newswire "is a plan-based organization subject to an annual fee" and lists the 12-month plan as "Pricing varies"; the 2024 guide listed $305. The plan fee does not include any distribution. How much does a PR Newswire press release cost? PR Newswire's official 2026 guide lists $1,145 for the first 400 words of a US1 National release, plus $365 per additional 100 words. A 700-word national release with one image and a logo lists at $3,460 before the annual plan fee. Which PR Newswire alternative guarantees placement? ReachWire offers a 100% placement guarantee with a re-run or account credit for industry-restricted content. Brandpush guarantees a specific placement count. Can alternatives get me on AP News and Yahoo Finance? Yes, provided the plan tier you buy explicitly includes premium financial syndication. Verify at plan level rather than trusting a headline outlet count. Do PR Newswire alternatives include press release writing? Some do. ReachWire states that its releases are written by human writers, and RedPress offers a writing service alongside editorial review; EIN Presswire, PRWeb and Accesswire generally do not. Are cheap press release services legitimate? The legitimate ones give you a verification report with individual live URLs and screenshots you can open yourself. If a provider reports only outlet counts and logos, treat it as unverified. Do I need PR Newswire to be taken seriously by investors? If you are publicly traded or raising from institutional investors, the wire matters. For seed-stage startups, SMBs and private companies, buyers and partners respond to where the coverage appears, not which wire carried it. Can agencies white label these services? Yes. Both ReachWire and RedPress offer white-label distribution with agency-branded reporting, which is how most SEO and marketing agencies add PR as a service line without hiring a PR team. Summary: The Best PR Newswire Alternatives in 2026 Key takeaways: PR Newswire charges an annual plan fee before a single release, then $1,145 for 400 words on US1 National and $365 per extra 100 words (official 2026 guide). A 700-word US1 release with an image and a logo lists at $3,460 before the plan fee; many articles still quote the outdated $805 national rate. ReachWire is the best overall alternative: $239 entry, 100% placement guarantee, human writing, 600+ premium outlets, no membership. RedPress is the best value: $169 entry, no membership, placement report included, 1,300+ news sites in the network. Premium outlets like Yahoo Finance and AP News are available through alternatives — but usually one plan tier above the entry point. Keep a legacy wire only if you have a genuine regulatory disclosure or investor-relations requirement. Judge every provider on one thing: a verification report with individual live URLs you can open yourself. Bottom line: PR Newswire is excellent at what it was built for — regulated corporate disclosure at institutional scale. That is not what a small business announcement needs. In 2026 you can reach an overlapping set of premium publishers for a fraction of the cost, with writing included and proof of every placement, and spend the difference on doing it four times a year instead of once. Want premium distribution without the membership fee? 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Verify at plan level rather than relying on a headline outlet count."}}, {"@type":"Question","name":"Do PR Newswire alternatives include press release writing?","acceptedAnswer":{"@type":"Answer","text":"Some do. ReachWire states that its releases are written by human writers, and RedPress offers a writing service alongside editorial review, while EIN Presswire, PRWeb and Accesswire generally do not."}}, {"@type":"Question","name":"Are cheap press release services legitimate?","acceptedAnswer":{"@type":"Answer","text":"The legitimate ones provide a verification report with individual live URLs and screenshots you can open yourself. Providers that report only outlet counts and logos should be treated as unverified."}}, {"@type":"Question","name":"Do I need PR Newswire to be taken seriously by investors?","acceptedAnswer":{"@type":"Answer","text":"If you are publicly traded or raising from institutional investors, the wire matters. 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