Get Featured & Publish Press Release
On The Globe And Mail

What The Globe and Mail Is, and Why Company Announcements Land There

The Globe and Mail is Canada's national daily of record, and its business franchise, Report on Business, is the closest thing the country has to a single meeting point for the people who allocate capital, run listed companies and write the rules those companies operate under. It descends from The Globe, founded in Toronto in the mid-nineteenth century, and took its present name when that paper merged with The Mail and Empire in the nineteen-thirties. It is privately controlled by the Woodbridge Company, the Thomson family holding company, and that ownership has kept it unusually stable through a period in which most Canadian newsrooms changed hands, shrank or folded. Its authority and traffic figures are shown in the metrics panel on this page rather than asserted in prose. For a company with a Canadian story to tell, the argument for placing an announcement here rather than on a general news site is the beat map: the business desk works Bay Street, the Calgary energy patch, the pension and insurance complex, and the federal and provincial policy machinery that regulates all of them.

A national title organized around business

Most large newspapers have a business section. The Globe built an identity around one. Report on Business is treated as a standalone product by readers, with its own daily rhythm, its own magazine and an investing arm oriented toward people who hold Canadian equities. That matters for anyone buying placement, because context shapes reading. An announcement on a general news site sits beside weather and sport; one in a business environment sits beside earnings coverage and market commentary, and readers arrive with the posture that context creates.

Reach, and the Canadian ceiling

Canada is a market of roughly forty million people with a concentrated corporate sector. That produces an unusual dynamic: national business readership is smaller in absolute terms than a comparable US title, but far denser in decision makers per thousand readers. The Toronto Stock Exchange, the country's major banks, its pension managers and its regulators are all reading substantially the same newspaper. You are not buying volume for its own sake. You are buying a specific room.

What publication does and does not mean

A placed announcement is submitted content. It appears because it met the standards applied to material submitted for publication, not because a journalist evaluated the company and decided it was worth recommending. Publication is not an endorsement, a review or a recommendation by the publisher, and no honest distributor will tell you otherwise. What you gain is presence in a credible environment and a permanent, citable URL on a domain Canadian institutional readers already treat as a reference point. That is a different asset from a Report on Business reporter deciding your company is worth writing about, and worth understanding as such before you commit.

Who Is Actually Reading, and What They Want From a Company

The readership skews heavily toward people who make or influence financial decisions: portfolio managers, corporate executives, advisors, lawyers, accountants, bankers and the policy community that surrounds them. They are not a general consumer audience, and copy written for a general consumer audience reads as noise to them.

Institutional and self-directed investors

A meaningful share of the business audience holds Canadian equities directly or manages them professionally. This reader scans an announcement for a small number of things: what changed, how large it is, whether it affects reported results, and when it will show up in the numbers. They are habituated to reading issuer communications and they notice omissions quickly. If a financing is announced without the structure, or an acquisition without a purchase price or a closing condition, the absence itself is information to them, and rarely flattering.

Operators and the professional services layer

The second large group runs or advises companies. Corporate development teams, in-house counsel, partners at national law and accounting firms, commercial bankers and consultants read the business pages partly as market intelligence and partly as a scan for counterparties. This is the audience that turns a placement into a phone call. For a private company, this reader is often more valuable than the investor, because they are the source of partnerships, supplier relationships and acquisition interest.

Policy, regulatory and public sector readers

Canada's regulatory apparatus is provincially administered and nationally coordinated, and the people inside it read the national business press. So do civil servants in federal and provincial economic ministries, procurement officers and the staff of Crown corporations. If your announcement touches infrastructure, energy, health technology, financial services or anything with a government counterparty, this readership is not incidental.

What all three groups want in the first paragraph

They want the fact, the size of the fact and the Canadian relevance of the fact, in that order, before any adjective. Everything that follows is verification. A company that leads with its mission statement has already lost the most valuable readers on the page.

What Counts as Market-Relevant to a Canadian Business Audience

An announcement is market-relevant when it changes something measurable about a company's position, and market-relevant to this specific readership when that change has an identifiable Canadian dimension. Both halves matter, and the second is the one foreign companies routinely skip.

Events that move a balance sheet or an operating position

The reliable categories are financings and capital structure changes, acquisitions and divestitures, material contracts, facility openings and closures, senior leadership appointments at the executive or board level, regulatory approvals, results and guidance, and entry into or exit from a market. What links them is that each one alters a number a reader could put in a model. The categories that consistently fail are rebrands with no operating change, awards issued by bodies nobody can identify, and reports that a company continues to exist.

The Canadian angle test

If your company is headquartered elsewhere, the announcement must answer one question explicitly: what does this mean in Canada? A US software company announcing a funding round has said nothing to this audience unless it also says it is opening a Toronto office, hiring engineers in Waterloo, signing a Canadian bank as a customer, listing on the TSX, or expanding into a province under a specific regulatory pathway. The Canadian angle is not decoration bolted onto the last paragraph. It belongs in the lead, with a named city, a named counterparty or a named jurisdiction attached to it.

Sector weighting in a resource and financial economy

The Canadian market has an unusual sector composition compared with the United States. Financials, energy, materials and mining carry disproportionate index weight, and telecom, insurance, rail and utilities carry disproportionate national attention. A junior mining company reporting drill results is speaking a language this readership already knows and will judge by convention. A consumer software company describing itself as a category creator is not.

Canadian business readers approach an unfamiliar corporate name the way a credit committee does: they look for where it is listed, who audits it and what it filed most recently, and they quietly stop reading when those answers are not offered.

Tickers, SEDAR+ and the Disclosure Habits This Audience Expects

This audience expects a ticker paired with its exchange, a filing trail on SEDAR+, and forward-looking language written to Canadian convention rather than borrowed from a US filing. The differences are small individually and cumulative in effect: copy that gets them wrong reads as imported and unchecked to a reader who handles Canadian issuer material daily.

Exchange and ticker conventions

If you are listed, the ticker belongs near the top of the release with the exchange named: the Toronto Stock Exchange, the TSX Venture Exchange or the Canadian Securities Exchange all signal different things about company stage, and readers here read them fluently. If you are dual listed, give both symbols and both exchanges rather than assuming the reader knows. If you are private, say so plainly instead of leaving a reader to hunt for a symbol that does not exist. Ambiguity about listing status is one of the fastest ways to lose a sophisticated reader.

Where a release sits relative to your filing obligations

A placement is a communications act, not a compliance act. If information is material, reporting issuers in Canada have continuous disclosure obligations that run through SEDAR+ and their own dissemination process, and a paid placement does not satisfy them or replace them. The practical sequence is to satisfy the obligation first and place the communication second, so the announcement points at a filing that already exists rather than getting ahead of one. Counsel decides that sequence, not a distributor.

Forward-looking information, stated the Canadian way

Canadian practice around forward-looking information asks for more than a generic disclaimer. The convention is to identify the forward-looking statements, state the material factors and assumptions used to develop them, and identify the risk factors that could cause actual results to differ. A boilerplate paragraph copied from a US filing, referencing US statutory safe harbor language, tells a Canadian reader that the release was not written for them.

Accounting presentation and non-standard measures

Canadian public companies report under IFRS, not US GAAP, and any measure that is not defined by that framework needs to be labeled and reconciled rather than presented as though it were audited. Adjusted earnings figures, run-rate revenue, annualized bookings and similar constructions are fine to include and hazardous to present without their definition.

Three Steps to Getting an Announcement Published

The route runs through RedPress as the marketplace that arranges the placement, and it has three stages: you brief the announcement, it is drafted and approved, then it is published and you receive the live URL.

Step one: brief and eligibility

You describe the announcement and the company: what happened, when, the exact legal entity, the exchange and ticker if you are listed, the Canadian dimension, and any figures you are willing to publish. This is where sector eligibility gets resolved, and the sectors that dominate the Canadian market are the ones with the tightest rules: mineral and oil and gas reserve disclosure, financial products, cannabis, health claims and digital assets. It is cheaper to establish what is publishable before drafting than after. RedPress live support confirms the current position on category and format before an order is placed.

Step two: draft, review, approval

The release is edited into a form that reads as issuer communication rather than marketing: currencies labeled, ticker and exchange placed high, forward-looking statements built out with their assumptions, non-standard measures defined. It then comes back to you for approval, and nothing goes out without your sign-off on the wording, which matters more here than on a consumer title because a Canadian reporting issuer's public statements carry legal weight. This is the stage to have counsel read the forward-looking language and confirm the sequence against any SEDAR+ filing.

Step three: publication and the link

Once approved, the announcement is placed and the live URL comes back to you. That URL is the deliverable, and anyone you send it to can verify it themselves. The order is a single publication rather than a recurring subscription, so the page is not tied to a billing cycle.

Writing a Financial Announcement That Survives Review

A financial release clears review when every claim in it is either a verifiable fact, a quantified figure or an attributed opinion, and nothing else is left in the copy.

The first paragraph does the work

Name the legal entity, add the ticker and exchange in brackets if you have one, name the event, give the size with its currency stated, give the date and use a real dateline city such as Toronto, Calgary, Montreal, Vancouver or Halifax, then stop. A reader who reads only the first two sentences should be able to describe your announcement accurately to a colleague. Company background, product description and history belong further down. The inverted structure is not a stylistic preference in financial writing; it is how this audience reads.

Quantify or delete

Go through the draft and mark every relative word: significant, substantial, rapid, leading, major, strong. Each one is a placeholder where a number should be. If you cannot or will not disclose the number, the honest move is to cut the claim rather than to keep the adjective. A financing described as substantial reads as small. A financing with its size, structure and use of proceeds stated reads as real, whatever its size.

Attribution and sourcing

Any statement about market size, category ranking, growth rate or competitive position needs an identifiable source named in the sentence: Statistics Canada, the Bank of Canada, a provincial securities commission, an industry association a reader can look up. Internal estimates are usable if you label them as internal estimates. The failure mode is a confident third-party sounding statistic with no origin, which a business reader treats as invented until proven otherwise.

Quotes that carry information

An executive quote should contain something the surrounding paragraphs do not: the reasoning behind a decision, the intended outcome, the timeline logic, the strategic tradeoff. A quote whose content is enthusiasm about the company's own news is dead weight to a reader who is scanning for what changed. One substantive quote from a named executive with a real title carries more than a round of them from the whole leadership team.

Claims That Will Not Get Through a Financial Desk

The disqualifying claims fall into three groups: anything that functions as investment advice, anything superlative without a source, and anything a sector regulator has specific views about.

Language that implies a return

You cannot write copy that encourages a reader to buy the security, forecast the share price, describe the stock as undervalued or cheap, promise growth, or characterize participation as an opportunity for investors. In a jurisdiction where securities regulation is administered provincially and enforced actively, this is not a stylistic rule. A company release is an issuer communication and gets read as one. Describe what the company did. Let the reader do the valuation.

Superlatives and unverifiable rankings

First, only, largest, fastest growing and number one all require a stated basis and a stated source, including the measurement period and who did the measuring. Without that basis they are simply removed, and their removal usually improves the paragraph. The same applies to awards: name the issuing body and the category, or leave it out.

Regulated categories with their own vocabulary

Several sectors that loom large in the Canadian market have specific constraints on public statements. Mineral resource and reserve disclosure follows a defined national standard and must be supported appropriately. Oil and gas reserve statements follow their own. Health and therapeutic claims cannot outrun what has actually been authorized. Digital asset and cannabis companies operate under regimes that limit promotional characterization. If your announcement lives in one of these categories, expect the language to be tightened, and treat that as protection rather than obstruction.

The Errors That Get Financial Releases Sent Back

The errors that send a financial release back are ordinary ones: a missing number, an event with no date attached, copy plainly written for a US reader, and the absent plumbing a business desk expects. All four are fixable before submission and none is subtle once you know to look.

The number is missing or buried

A funding announcement without an amount, an acquisition without a value or a stated reason for withholding it, a contract without a term or scale: each of these invites the reader to assume the worst. If a figure is genuinely confidential, say that it is confidential, which at least tells the reader the omission was deliberate.

No anchor in time

Financial readers date everything. An announcement with no stated date of the event, no dateline city and no indication of when effects will be visible reads as a company describing its ongoing condition rather than reporting an event. Give the reader the moment the thing happened and the period in which it will show up.

Copy that was clearly written for another country

A recurring failure on Canadian placements is a release that mentions Canada once, in a list of markets, and otherwise reads as US domestic copy: US regulators named as though they had jurisdiction here, filings referenced only south of the border, unlabeled dollar figures, and a lead that assumes American context. A company operating on both sides of the border should say which currency its figures are in and what the Canadian operation actually consists of: staff, address, customers, licence.

Missing plumbing

• No ticker and exchange for a listed issuer, or a ticker with no exchange named.
• A media contact who is a generic inbox rather than a named person with a title and a direct line.
• Legal entity name inconsistent with the name used in filings, so the announcement cannot be matched to the company.
• An investor relations contact omitted entirely on a release that is plainly aimed at investors.
• No boilerplate paragraph, leaving a reader with no way to place the company without leaving the page.

What the Fee Covers, and What Moves It Between Outlets

The fee buys a completed placement on a named publication with a live, verifiable URL returned to you, and the current figure for this outlet is shown in the metrics panel on this page rather than quoted here in prose.

What is included

The fee covers the placement itself, the editorial handling required to bring the announcement to a publishable standard on a financial title, coordination with the publication, and the returned link. You are paying for a specific outcome on a specific domain, not for an attempt or a submission. If a placement cannot be completed, that is resolved with you directly.

What makes one outlet cost more than another

Pricing between publications tracks a handful of variables: the authority and traffic of the domain, how selective the publication is about submitted material, the editorial work its standards require, the commercial value of its audience, and the format available. A national business title with a financially literate readership sits at a different level than a general interest regional site, because the audience is worth more per reader to the kind of company that wants to be there. Category also matters, since regulated sectors take more handling.

What the fee does not cover

• Earned coverage. No Report on Business reporter is assigned to your company because you placed an announcement.
• Any securities filing or compliance step, which stays with you and your counsel.
• A guaranteed link attribute, which the publisher controls and can change without notice.
• French-language reach. This is an English title, and getting in front of Quebec's francophone business press is a separate exercise.
• Onward syndication. The deliverable is one page on one named domain, not a distribution footprint.

Realistic Outcomes From One Placement

The dependable outcomes are a permanent citable page on a high-authority domain, visibility with a dense Canadian business readership, and an asset you control the use of; the outcomes nobody can promise are traffic volumes, inbound leads or share price effects.

What happens shortly after publication

Whatever attention the page draws concentrates around publication and then thins into a long tail driven by search and by the people you send there yourself. The traffic figure attached to a publication describes the whole domain, not your page, and any distributor implying otherwise is selling you arithmetic that does not hold. Judge the placement by where it sits and who reads that environment, not by a projected pageview count for one URL.

The asset you actually keep

The durable value is the link and what you do with it. It goes in the press section of your site, in the appendix of an investor deck, in a due diligence data room, in the credibility paragraph of a partnership email, and in the answer you give when a Canadian counterparty asks who you are. That asset does not degrade when the news cycle turns.

What one placement will not do

It will not by itself make a company a known name, move a stock, replace an investor relations program or substitute for a filing. Publicity works cumulatively, and a company that appears across credible business publications over a year is building something one page cannot build alone.

Companies That Get Real Value Here

This placement earns its cost for companies whose audience is Canadian capital, Canadian counterparties or Canadian regulators, and it is poorly matched to companies whose buyers are consumers with no particular interest in business news.

Listed issuers and companies heading toward a listing

Companies trading on the Toronto Stock Exchange, the TSX Venture Exchange or the Canadian Securities Exchange have a readership here that already understands their disclosure vocabulary. So do private companies preparing for a listing, a reverse takeover or a capital raise, where establishing a public footprint before the transaction has obvious value. If you want to publish a press release on The Globe and Mail ahead of a financing, the surrounding editorial environment is doing part of the work for you.

Cross-border companies establishing a Canadian presence

A US or European company opening a Canadian office, signing a Canadian distributor, winning a contract with a Canadian institution or entering a province under a regulatory pathway has exactly the announcement this readership rewards. Provincial licensing, a Toronto or Vancouver head office, a bank or telecom as first Canadian customer, an interlisting on the TSX: these are the facts that turn a foreign name into a company that operates here.

Financial services, funds and professional firms

Asset managers, insurers, fintech companies, brokerages, law and accounting firms and advisory practices are speaking directly to their own client base here. Their prospects and this readership are drawn from the same pool of Canadian institutions, corporate finance departments and the advisors around them, which is the whole point of paying more for a business audience than a general one.

Where this is the wrong purchase

Consumer app launches with no commercial dimension, local service businesses, personal brand announcements and companies with no Canadian activity of any kind will struggle to justify the spend. The announcement can usually be made publishable; the audience match still will not be there.

How This Placement Compounds in Search

A placement compounds in search in two distinct ways: as a citation that helps search engines resolve who your company is, and as a durable result on a recognized national news domain that surfaces when someone searches your name directly. The authority and traffic figures behind that are in the metrics panel on this page.

Entity resolution for a Canadian corporate name

Search systems assemble an understanding of an organization from independent mentions across the web, and Canadian companies fragment those signals more easily than most. An operating brand differs from the name on the corporate registry, which differs again from the name on the SEDAR+ profile, and a numbered company sits behind more than a few of them. A mention on a national business publication that carries your registered legal name, your head office city, your exchange and ticker, and your executives' titles exactly as they appear in your filings pulls those variants toward one entity instead of leaving them scattered.

Branded and due diligence search

The queries that matter are people typing your company name after a meeting, a pitch or an inbound email: an analyst at a Canadian pension manager, a commercial banker running a first look, a procurement officer checking a bidder, a partner deciding whether to take the call. What appears on that results page is your reputation. A national business result sitting alongside your own website changes the character of that page, particularly for a company otherwise represented only by its own properties and a directory listing or two. Companies that get featured on The Globe and Mail gain a third-party result for exactly the query a prospective Canadian counterparty will run.

The link question, answered straight

Whether a link from a placement is followed or nofollowed is determined by the editorial policy of the publisher, not by RedPress or any other distributor, and it can change without notice. Nobody in this industry can honestly guarantee a followed link, and a guarantee should make you suspicious of everything else on the page. What is offered instead is verification: the RedPress live support team confirms the current link treatment for this publication before you order, so you buy with an accurate picture. The citation, the visibility and the durable URL hold their value regardless of the attribute.

The Checklist to Run Before You Submit

Run three passes over the draft before it goes anywhere: a facts pass, a legal pass and a distribution pass, in that order.

Facts and figures

• Every number in the release traces to a document you could produce if challenged.
• The legal entity name matches the name used in your filings and corporate registry, exactly.
• Ticker and exchange appear for each listing, or the release states plainly that the company is private.
• The currency of every figure is labeled, and Canadian and US amounts are never mixed without saying which is which.
• Names, titles and spellings of executives are consistent with every other public source about the company.

Legal and disclosure

• Counsel has reviewed anything that could be material, and any required filing is made or scheduled before publication.
• Forward-looking statements are identified, with the assumptions behind them and the risks that could change them.
• No sentence in the release could be read as advice to buy, sell or hold a security.
• Sector-specific disclosure standards have been applied where the announcement touches minerals, energy, health or financial products.

Distribution and follow-through

Confirm the named media contact is reachable, decide in advance where the published URL will be used, and prepare the internal notification so employees and investors do not learn about your own announcement from a search result. Have your website's news page ready to receive the link the same session it comes back.

How RedPress Differs From the Alternatives

RedPress operates as a marketplace where you select a named publication, agree the price shown for it, and receive the published URL, which is a different transaction from buying distribution volume or buying agency time.

Against broad wire distribution

Wire services move one release to a wide set of endpoints and report the reach of the send. Much of the resulting footprint is automated syndication with negligible readership. The transaction here is inverted: you choose the destination first, and the deliverable is the page on that destination. When you submit a press release to The Globe and Mail through this route, the outcome you are buying is that specific page, not a list of places a file was transmitted to.

Against an agency retainer

Agencies build relationships and pursue earned coverage, which is genuinely more valuable than submitted content when it lands, and genuinely uncertain in both timing and outcome. Retainers price effort. A marketplace prices results. Companies with continuous news and a communications budget are usually right to have both; a company with one announcement and a need for a credible Canadian business citation is usually right to buy the placement.

Against doing it yourself

Direct outreach is free and slow, and the difficulty is rarely the email. It is knowing what each publication accepts, in what format, with what constraints on regulated categories, and how link treatment currently stands. A marketplace compresses that knowledge into a price and a confirmed outcome. The reasonable use of a The Globe and Mail press release placement is as one deliberate component of a Canadian communications plan, with the pricing and delivery details for this outlet shown in the panel on this page and the current specifics confirmed by live support before you commit.