Travel and tourism press release distribution helps hotels, restaurants, tour operators and destinations announce openings, renovations, new menus, seasonal programs and packages on public news pages. A useful travel press release gives readers what they need to plan a visit: the location, dates, prices, what is included and how to book.
RedPress editors review each release against our editorial guidelines, you approve the final version, and we publish it across the news sites included in your plan. Every campaign includes a placement report listing the live links. The tips, template and two fictional hospitality press release examples on this page show how to present a hotel or restaurant announcement clearly.
Why Travel & Tourism Press Releases Matter
A press release turns company news into a dated, public record. Beyond the announcement itself, the purpose of a press release is to give customers, partners and journalists one factual source they can find and share.
- A public record: Customers, partners and investors can find the announcement on news pages, not only on your own website.
- Search and AI visibility: News pages that carry your release can appear in Google results and AI answers for your company name. Read whether press releases help SEO.
- Proof of distribution: Every campaign includes a placement report that lists the live links, ready to share with your team or clients.
How Travel & Tourism Press Release Distribution Works
You choose a plan and submit your release, or a brief if you order writing. RedPress editors review it against our editorial guidelines, you approve the final version, and the release is published across the news sites included in your plan.
Before You Submit
Check the draft against these common press release mistakes, pick the best time to send it and make sure every figure and name in it can be verified.
For PR agencies managing travel & tourism clients, our white label PR service fits into your online presence management work and delivers unbranded reports under your name.
Travel & Tourism News Worth a Press Release
Hotel grand openings and brand launches
Resort renovations and luxury suite reveals
Travel package and seasonal campaign launches
Cruise line and tour operator announcements
Destination marketing organization (DMO) campaigns
Travel app and booking platform launches
How to Write a Travel & Tourism Press Release
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01
State prices exactly: the currency, what the rate or package covers, and whether taxes, resort fees or service charges are extra. Write "rooms from $229 per night before taxes" instead of "affordable rates."
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02
Give opening dates, season dates and hours precisely. If an opening date could still move, call it a planned date and tell readers where to check for updates.
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03
For a tour or package, list what is included and what is not, such as meals, transfers, guides and entry fees, plus group sizes and any age or fitness requirements.
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04
Summarize booking terms in plain language: how to book, when reservations open, any deposit and the cancellation deadline. Point readers to the full terms on your website.
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05
Leave out "best," "only" or "first" claims you cannot verify. If you mention an award or rating, name the organization that gave it and the year.
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06
In a hotel press release, give the room count, room types and accessible rooms; in a restaurant press release, name the chef, cuisine, sample dishes with prices, hours and reservation policy.
Travel & Tourism Press Release Examples
Sample releases for common travel & tourism announcements. The companies, people and figures in them are fictional.
Example · Boutique hotel opening
Ferrow Mill Hotel to open Nov. 12 in converted Savannah cotton warehouse
Opening rates for the 42-room hotel start at $229 per night, and reservations are open now
SAVANNAH, Ga., Oct. 1, 2026 — Ferrow Mill Hospitality LLC today announced that Ferrow Mill Hotel, a 42-room boutique hotel in a converted 1890s cotton warehouse on the west side of Savannah's historic district, will open Thursday, Nov. 12. Reservations are open now on the hotel's website and by phone.
The hotel has 34 king rooms, six rooms with two queen beds and two suites; four rooms are fully accessible. Opening rates start at $229 per night for king rooms and $389 for suites, before taxes, for stays booked by Dec. 31. Reservations can be canceled without charge up to 72 hours before arrival.
The ground floor includes a 60-seat restaurant serving breakfast, lunch and dinner, and a lobby bar open daily from 4 p.m. to midnight. The hotel has no on-site parking lot; valet parking costs $28 per night.
"We kept the warehouse's original pine beams and brick walls exposed in the rooms, so guests can see how the building looked when it stored cotton bales," said Renata Salas, general manager of Ferrow Mill Hotel.
About Ferrow Mill Hospitality
Ferrow Mill Hospitality LLC develops and operates independent hotels in historic buildings. The company is based in Savannah, Georgia, and Ferrow Mill Hotel is its first property, with 42 guest rooms, a 60-seat restaurant and a lobby bar on the west side of the city's historic district.
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Example · Restaurant opening
Quenby opens Oct. 20 in Denver's Five Points neighborhood
Chef Nadia Okafor's 56-seat restaurant cooks its dinner menu over an oak-fired hearth, with entrees from $19 to $38
DENVER, Oct. 6, 2026 — Chef Nadia Okafor today announced that Quenby, her 56-seat restaurant on Welton Street in Denver's Five Points neighborhood, will open Tuesday, Oct. 20. The restaurant will serve dinner Tuesday through Sunday from 5 to 10 p.m.
Most dishes are cooked over an oak-fired hearth and grill. Entrees range from $19 to $38 and include a grilled half chicken with charred scallion sauce for $24 and hearth-roasted trout with brown butter for $31. Vegetarian dishes make up about a third of the menu, and a four-course tasting menu costs $65 per person.
Reservations open Oct. 13 on the restaurant's website. The 12-seat bar is held for walk-in guests, and a shorter opening menu will be served Oct. 20-25 before the full menu begins Oct. 27. The dining room and restrooms are wheelchair accessible.
"Nearly everything on the menu, desserts included, spends some time over the fire, and I kept the dining room small so I can talk with guests most nights," said Nadia Okafor, chef and owner of Quenby.
About Quenby
Quenby is an independent restaurant in Denver's Five Points neighborhood owned by chef Nadia Okafor, who previously led kitchens in Chicago and Kansas City, Missouri. The restaurant serves wood-fired dinners Tuesday through Sunday and hosts private dinners for groups of up to 16.
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Travel & Tourism Press Release Template
Replace everything in square brackets, keep every claim factual and delete lines that do not apply.
Pricing for Travel & Tourism Press Releases
One-time pricing per campaign, with no membership fee. These are the two entry plans; the pricing page lists every plan.
Basic
For a first announcement.
- 300+ news sites
- Editorial review
- Placement report with live links
Core
Adds search and AI measurement.
- 400+ news sites
- Placement report with live links
- Google ranking and AI visibility reports
Common Questions: Travel & Tourism
01. Can I use this for a hotel opening?
Yes. A hotel opening is a typical hotel press release topic. Include the opening date, room count and types, starting rates with taxes and fees explained, and how to book. RedPress editors review the release, you approve it, and it is published across the news sites in your plan; RedPress does not pitch travel editors or guarantee coverage.
02. Do visuals matter for travel PR?
Photos help readers picture a hotel, restaurant or destination, but the text still has to carry the facts. Use images you own or have permission to publish, show the property as it looks today, label renderings as renderings and caption everything accurately. Whether and how an image appears depends on each news site's page layout.
03. Can specific regions be targeted for tourists?
RedPress publishes your release across the news sites included in your plan and cannot guarantee that it reaches travelers in a particular country or region. You can still write for a source market by including the details those travelers need, such as flight connections, prices in their currency and a link to official entry requirements.
04. What should a restaurant press release include?
A restaurant press release should include the restaurant's name and neighborhood, opening date and hours, the chef or owner, the cuisine, a few dishes with prices, seating capacity and reservation policy. Add a quote from the chef or owner, a short boilerplate and media contact details, and leave out unverifiable claims such as "best in town."
05. How do I get started with travel & tourism press release distribution?
Choose a plan on the pricing page, create an account and submit your release, or a brief if you order writing. RedPress editors review it against our editorial guidelines, and distribution starts after you approve the final version.
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