The travel industry has been hollowed out by OTAs that take 18-25% commissions and treat hotels as inventory. The only escape is direct bookings, and direct bookings come from brand recognition. A boutique resort with coverage on Condé Nast Traveler, Skift, and Travel Weekly drives direct traffic; a resort hidden on Booking.com competes on price with 600 other identical options.
RedPress places hospitality news — hotel openings, resort renovations, package launches, DMO campaigns — on the travel trade press and luxury lifestyle outlets that pre-qualify guests before they search. Our hospitality clients average 4-7x higher direct-booking ratios than industry baseline.
Why Tourism Companies Need Directed Press Releases
The tourism landscape is crowded. To stand out, your brand needs consistent, high-authority mentions in trusted publications. Beyond making announcements, the true purpose of a press release is to build a digital footprint that search engines favor and customers trust.
-
Instant Authority: Being featured on major tourism news sites validates your brand instantly.
-
Search Engine Dominance (SEO): High-quality news backlinks help your SEO and boost ranking for searches like 'hotel openings, travel packages, tourism reports'.
-
Investor & Stakeholder Confidence: Publicly listed news creates a verifiable trail of growth and milestones that investors look for.
Strategic Distribution for the Tourism Sector
Our distribution network isn't just a list of emails; it's a sophisticated grid of data-driven connections. When you submit a Tourism press release through RedPress, our system categorizes and tags your content to trigger alerts on journalistic terminals and news aggregators specific to tourism.
Targeted Media Endpoints
We target journalists who specifically cover hotel openings, travel packages, tourism reports. Mastering how to send a press release to journalists at the best time increases organic pickup exponentially, ensuring you avoid common press release mistakes inherent in 'spray and pray' methods.
For PR agencies and marketing firms managing tourism clients, our white label PR service integrates seamlessly into your existing online presence management strategy, giving you all the credit.
global travel & tourism contribution to GDP
Source: WTTC Economic Impact Report
of travelers research destinations through media before booking
Source: Google Travel Insights
higher direct booking rates with strong PR vs. OTA-only
Source: Phocuswright
When Tourism & Hospitality teams choose RedPress
Hotel grand openings and brand launches
Resort renovations and luxury suite reveals
Travel package and seasonal campaign launches
Cruise line and tour operator announcements
Destination marketing organization (DMO) campaigns
Travel app and booking platform launches
Trade press & outlets we target for tourism
Beyond mainstream wires (AP, Yahoo Finance, MarketWatch), these are the tourism-specific publications your buyers, peers, and investors actually read.
Skift
Travel Industry
Travel Weekly
B2B Travel News
TravelPulse
Agent-Focused
Condé Nast Traveler
Luxury Travel
Lonely Planet
Destination Editorial
Hotel News Now
Hotel Operations
Publication names referenced for editorial targeting purposes. Coverage depends on news quality and editorial discretion of each outlet.
Boutique Mediterranean Resort
Challenge
New 40-suite resort opening in shoulder season — needed pre-launch buzz beyond OTAs to drive direct bookings at premium ADR.
Result
Coverage on Condé Nast Traveler adjacent outlets, Skift, plus 15 lifestyle/travel verticals. Direct bookings hit 62% of total within 90 days.
Outcomes
160+ placements
880K reach
62% direct booking ratio (industry avg 18%)
Flexible Pricing for Tourism Businesses
We believe in transparent, flat-rate pricing. No hidden fees for word counts or multimedia. Choose the package that fits your current growth stage.
Authority Classic
Perfect for startups and local news.
- 300+ News Sites
- Digital Journal Included
- Google News Indexing
Authority Plus
For rapid growth and SEO impact.
- 450+ News Sites
- Yahoo Finance Network
- AP News Ticker
Common Questions: Tourism
01. Can I use this for a hotel opening?
Grand openings are improved significantly by wide distribution. We can help you reach travel editors and lifestyle desks.
02. Do visuals matter for travel PR?
Crucially. We allow you to embed gallery links or high-quality feature images to showcase destinations, which increases pickup by travel blogs.
03. Can specific regions be targeted for tourists?
Yes, you can write your release to appeal to specific source markets (e.g., targeting UK news for a Spanish resort).
04. How do I get started with a tourism press release?
Simply choose a package from our pricing page, create an account, and upload your story details. Our editorial team will review your content to ensure it meets industry standards before scheduling it for distribution.
Dominate Your Market Today.
Don't let your news go unnoticed. Join thousands of tourism leaders amplifying their voice with RedPress.
Start Your Campaign