E-commerce press release distribution helps online stores and retail brands announce product launches, new categories, seasonal campaigns, funding and store openings on news sites that shoppers and partners can find.
Releases are reviewed by RedPress editors and published across the news sites in your plan, with a placement report listing each live link. Keep offers factual: state prices, dates and availability clearly, and leave out claims you cannot back up.
Why E-commerce Press Releases Matter
A press release turns company news into a dated, public record. Beyond the announcement itself, the purpose of a press release is to give customers, partners and journalists one factual source they can find and share.
- A public record: Customers, partners and investors can find the announcement on news pages, not only on your own website.
- Search and AI visibility: News pages that carry your release can appear in Google results and AI answers for your company name. Read whether press releases help SEO.
- Proof of distribution: Every campaign includes a placement report that lists the live links, ready to share with your team or clients.
How E-commerce Press Release Distribution Works
You choose a plan and submit your release, or a brief if you order writing. RedPress editors review it against our editorial guidelines, you approve the final version, and the release is published across the news sites included in your plan.
Before You Submit
Check the draft against these common press release mistakes, pick the best time to send it and make sure every figure and name in it can be verified.
For PR agencies managing e-commerce clients, our white label PR service fits into your online presence management work and delivers unbranded reports under your name.
E-commerce News Worth a Press Release
DTC product launches and category expansions
Seasonal sales campaigns (BFCM, Holiday, Prime Day)
Funding rounds for D2C brands
Marketplace launches (Amazon, Shopify, Etsy expansions)
Sustainability and supply chain initiatives
Influencer collaborations and celebrity endorsements
Real E-commerce campaigns we've delivered
Each case study below links to a public distribution report — verifiable placements, real Tier-1 outlets, real reach numbers. No rounded estimates.
Hollowed Oath
623 placements · 451M reach · 16 Tier-1 outlets to amplify a 35%-in-24-hours Kickstarter milestone.
Flywheel Brands
767 placements · 416M reach · 17 Tier-1 outlets for an AI-powered merch concierge product launch.
Pricing for E-commerce Press Releases
One-time pricing per campaign, with no membership fee. These are the two entry plans; the pricing page lists every plan.
Basic
For a first announcement.
- 300+ news sites
- Editorial review
- Placement report with live links
Core
Adds search and AI measurement.
- 400+ news sites
- Placement report with live links
- Google ranking and AI visibility reports
Common Questions: E-commerce
01. Can I put affiliate links in the release?
Use direct links to your own store or product pages. Releases that read like affiliate marketing are likely to be sent back in editorial review, and news sites may remove or disable such links.
02. Does a press release improve Amazon rankings?
RedPress cannot promise that. Links from news pages can send shoppers to your listing, but Amazon ranks products using its own signals, such as sales and reviews, that a press release does not control.
03. Do you publish seasonal sale announcements?
Yes. Black Friday, Cyber Monday and holiday releases work best when they state the discount, the dates, the products included and any conditions, and when they are submitted well before the sale starts.
04. How do I get started with e-commerce press release distribution?
Choose a plan on the pricing page, create an account and submit your release, or a brief if you order writing. RedPress editors review it against our editorial guidelines, and distribution starts after you approve the final version.
Ready to Announce Your News?
Publish your next e-commerce announcement across the news sites in your plan and get a placement report with every live link.
Start Your Campaign