Real estate is a trust transaction. Buyers won't drop $1M+ on a property listed by an agent they've never heard of, and developers can't pre-sell a phase without proof the project is real. The MLS isn't a marketing channel — it's a database. The marketing happens on Inman, RealtyBizNews, The Real Deal, and the Yahoo Finance feed that gets picked up by relocation buyers Googling the area.
RedPress distributes luxury listings, new developments, commercial deals, and brokerage milestones to the real estate trade press plus the local NBC/ABC affiliates that drive geo-targeted SEO. We've helped boutique brokerages move $20M+ listings and developers pre-sell phases before breaking ground.
Why Real-estate Companies Need Directed Press Releases
The real-estate landscape is crowded. To stand out, your brand needs consistent, high-authority mentions in trusted publications. Beyond making announcements, the true purpose of a press release is to build a digital footprint that search engines favor and customers trust.
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Instant Authority: Being featured on major real-estate news sites validates your brand instantly.
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Search Engine Dominance (SEO): High-quality news backlinks help your SEO and boost ranking for searches like 'new developments, luxury listings, agency awards'.
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Investor & Stakeholder Confidence: Publicly listed news creates a verifiable trail of growth and milestones that investors look for.
Strategic Distribution for the Real-estate Sector
Our distribution network isn't just a list of emails; it's a sophisticated grid of data-driven connections. When you submit a Real-estate press release through RedPress, our system categorizes and tags your content to trigger alerts on journalistic terminals and news aggregators specific to real-estate.
Targeted Media Endpoints
We target journalists who specifically cover new developments, luxury listings, agency awards. Mastering how to send a press release to journalists at the best time increases organic pickup exponentially, ensuring you avoid common press release mistakes inherent in 'spray and pray' methods.
For PR agencies and marketing firms managing real-estate clients, our white label PR service integrates seamlessly into your existing online presence management strategy, giving you all the credit.
of home buyers start their search online
Source: NAR Home Buyer Profile
global real estate transaction volume
Source: JLL Global Capital Markets
more leads from agents with press coverage vs. listings-only
Source: WAV Group
When Real Estate & Property teams choose RedPress
Luxury listing announcements and "listing of the month"
New development groundbreakings and project launches
Commercial real estate transactions and deals
Agency rebrands, expansions, and franchise announcements
Market reports and quarterly trend analysis
PropTech product launches and integrations
Trade press & outlets we target for real-estate
Beyond mainstream wires (AP, Yahoo Finance, MarketWatch), these are the real-estate-specific publications your buyers, peers, and investors actually read.
Inman
Real Estate Industry
RealtyBizNews
Agent & Broker News
The Real Deal
NYC + LA Markets
Real Estate Weekly
Commercial RE
BiggerPockets
Investor Community
Realtor.com
Consumer Listings
Publication names referenced for editorial targeting purposes. Coverage depends on news quality and editorial discretion of each outlet.
Boutique Luxury Brokerage
Challenge
Listing a $28M waterfront estate — needed national luxury media + UHNW investor visibility, not just MLS.
Result
Coverage on Yahoo Finance, MarketWatch, Inman, plus 12 luxury lifestyle outlets. 3 qualified bidders within 5 weeks.
Outcomes
120+ placements
950K reach
Sold at 96% asking — 38 days on market
Flexible Pricing for Real-estate Businesses
We believe in transparent, flat-rate pricing. No hidden fees for word counts or multimedia. Choose the package that fits your current growth stage.
Authority Classic
Perfect for startups and local news.
- 300+ News Sites
- Digital Journal Included
- Google News Indexing
Authority Plus
For rapid growth and SEO impact.
- 450+ News Sites
- Yahoo Finance Network
- AP News Ticker
Common Questions: Real-estate
01. Can I announce a specific high-value listing?
Yes, "Listing of the Month" or luxury property announcements are great content. Include high-res photos for the best pickup.
02. Do you reach local newspapers?
Our distribution includes local affiliates of major networks (ABC, NBC, CBS, FOX) which provides excellent local geo-targeted coverage.
03. Is this useful for commercial real estate?
Very. Commercial deals, groundbreakings, and acquisitions are prime B2B news that performs well on our financial and business circuits.
04. How do I get started with a real-estate press release?
Simply choose a package from our pricing page, create an account, and upload your story details. Our editorial team will review your content to ensure it meets industry standards before scheduling it for distribution.
Dominate Your Market Today.
Don't let your news go unnoticed. Join thousands of real-estate leaders amplifying their voice with RedPress.
Start Your Campaign