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On New York Post

What Is the New York Post?

The New York Post is a New York City daily tabloid at nypost.com, drawing 15M+ monthly visits and carrying a Domain Authority of 93. Alexander Hamilton founded it at the start of the nineteenth century, which makes it one of the oldest continuously published daily papers in the United States, and News Corp owns it today alongside the Wall Street Journal. Its character was set in print: a front page built around one blunt headline, a back page handed to the Yankees and the Knicks, and a gossip column, Page Six, whose name outgrew the page it came from. The website carries all of that, and a reader in Phoenix or Manchester who clicks a Post story about a viral restaurant policy or a housing market oddity is not thinking about New York at all. That gap between local identity and national consumption is the single most important thing to understand before commissioning an article here.

A New York masthead with a national audience

The Post covers City Hall, the NYPD, the subway, Manhattan and Hamptons real estate and the Yankees, Mets, Knicks, Nets, Giants, Jets and Rangers with the intensity of a paper that has to be bought at a newsstand the next morning, and it has fought the Daily News over the same city for generations. What travels beyond the metro area is different material: lifestyle, consumer, entertainment, health, shopping and human-interest stories, the ones reposted by people who could not name a single New York City council member. Both readerships share one page. An article that lands well is usually one a New Yorker would recognize as a Post story and a stranger in another time zone would still click.

The sections that carry consumer stories

Beyond the metro and political desks, the site runs entertainment and Page Six celebrity coverage, lifestyle and trends, health and wellness, food, travel, real estate, shopping and product coverage, business and personal finance, and sports. Consumer brands, apps, wellness products, personal finance services, travel businesses and anything with a strong visual or social component sit inside these lanes naturally. Business-to-business software, industrial supply and specialist financial infrastructure sit outside them, which does not mean a story is impossible, only that it has to be told through a person or a household rather than through a company.

Why the Post matters as a placement target

Three properties do the work. Consumer and human-interest pages on a masthead this old tend to hold their search positions, so a Post page about your brand is likely to surface when someone types your name alongside a question. Tabloid copy is written to be repeated, and Post items are routinely aggregated, quoted and rewritten elsewhere, so one article circulates well beyond its own domain. And systems that assemble a description of a company lean on long-established newspapers with deep archives, which means the page keeps working in an interface nobody was optimizing for a few years ago.

Article Placement Versus a Press Release, and Why the Difference Is Sharper Here

An article placement is a written editorial feature published in the Post's own sections under its own formatting, whereas a press release is a company-issued announcement pushed through a wire service and reproduced verbatim wherever the wire lands. The two produce very different objects, and on this title the gap is wider than almost anywhere else, because a release cannot survive contact with the way the Post writes: a headline short enough to read across a subway car, a first sentence carrying the surprising fact, and no patience at all for a company describing itself.

Why the two products get confused

Search behavior blurs them. People who want to publish a press release on New York Post are usually not asking for wire distribution at all; they are asking how a story about their company can appear on nypost.com. Wire distribution puts a release on syndication endpoints and aggregator feeds. It does not put an editorial article on nypost.com, and no amount of wire volume converts into one.

What changes when the words are written for the publication

A release is written outward from the company: the company announces, the company is pleased, the company is a leading provider. A Post article is written inward from the reader: here is the thing that happened, here is what it costs a normal person, here is the number that makes it surprising. The subject of the sentence changes from the brand to the situation, and the Post puts that situation in the headline, not in the fourth paragraph where a release usually hides it. That structural difference is why a release cannot be relabeled as an article, and why the writing stage matters more than the distribution stage.

The permanence difference

A wire item typically decays as syndication partners rotate their feeds, and copies vanish without notice. An article published in a newspaper's own section lives at a stable URL inside a site that is crawled constantly, linked internally from related coverage, and retained as archive. That durability is most of the reason one editorial placement outperforms a large volume of syndicated copies.

What the Post Runs, and What It Will Not Touch

The Post publishes news, consumer service journalism, human-interest reporting, entertainment and celebrity coverage, sports, real estate and lifestyle features written in a direct, high-energy voice, and it declines material that reads as corporate self-description, unverifiable claim-making or regulated advice dressed as a story. The filter is less about industry than about whether the piece has a person, a scene or a number at the center of it. One further quirk is worth knowing: the Post's opinion pages are openly conservative, and while that does not govern the consumer sections, a subject that brushes politics will be read against a house position rather than a neutral one.

Subjects that fit a mass consumer readership

Consumer products and brands with a visual identity. Apps and services people actually use in daily life. Money stories told at household scale: what something costs now, what it cost before, who is paying it. Health, fitness, sleep, diet and wellness with a plainly stated result. Travel, food, dating, parenting and pets. Housing and rent. Work and workplace friction. Anything with a surprising statistic about how Americans behave. Entertainment and creator-economy stories with a name attached. These are the lanes where a commissioned feature reads as native rather than inserted.

Subjects that need to be reframed before they can run

• Enterprise software and platform infrastructure, unless the piece is anchored to the effect on ordinary customers rather than on procurement teams.
• Funding rounds and corporate finance, which are business-desk material elsewhere but need a consumer consequence to hold a general reader here.
• Professional services and consultancies, which usually need a survey, a trend or a founder story rather than a capabilities description.
• Deep technical announcements, which can work if the article explains the human problem first and the technology only as far as the problem requires.

Material that will not clear submitted-content standards

Health and financial claims that promise outcomes, anything that implies a cure, guaranteed returns or a fixed income figure. Content for regulated or restricted categories that a general newspaper does not accept. Attacks on named competitors or private individuals. Superlatives with no source. Claims about market leadership, user numbers or growth that cannot be traced to something a reader could check. Sexual, extremist or defamatory material. This kind of content fails before an editor reaches the writing.

What publication does and does not signify

Appearing on nypost.com is not an endorsement, a review, a rating or a recommendation of your company by the New York Post. It means an article about your subject met the standards the publisher applies to submitted content and was published in an appropriate section. State that internally before the piece runs, because sales teams and investors will ask what the placement represents, and the accurate answer is credible without being inflated.

Finding an Angle the Post Would Actually Run

The angle that works here almost always starts with a person, a price or a behavior rather than with a company, and it usually carries either a New York hook or a national consumer hook strong enough to make the New York identity irrelevant. Choosing between those two routes at the start is the most consequential decision in the whole process.

The New York route

If your business has any genuine connection to the city, use it. An office or store in a specific neighborhood, a founder who commutes, a product tied to apartment living, rent, subway life, delivery culture, city licensing, weather or the local sports calendar. The Post names streets, buildings and blocks, so concrete detail is what a writer can use. A national brand with a token New York mention is transparent; a real local anchor gives the piece a place to stand.

The national consumer route

If there is no New York hook, the story has to work purely on consumer interest. That means a finding, a comparison, a cost, a habit or a conflict that a reader anywhere would recognize in their own life. Survey data you actually collected, usage patterns you can describe honestly, price movements you can document, a founder story with a real turning point. The test is whether the first sentence would hold someone who has never heard of your brand and is reading on a phone.

Writing for the Post's voice without parodying it

The house voice is direct, unhedged and fast. Short sentences. Plain words. The interesting thing early rather than buried under context. It is not the place for a paragraph of positioning before the point arrives. The puns belong to the headline writers, and they are theirs to write; what you supply is the concrete fact underneath, stripped of qualifiers. Write the sentence you would say out loud to a friend, then remove the words you would not say out loud.

The Post does not ask whether your company is significant. It asks whether a stranger scrolling on a phone would stop at your first line, and no amount of corporate credibility substitutes for that.

How an Article Placement on the New York Post Works

You choose the outlet, supply the subject and supporting material, the article is drafted to the publication's format and reviewed, and once the publisher accepts it the piece appears on nypost.com and you receive the live URL. RedPress handles the placement end to end rather than handing you a submission form and a list of tips.

What you provide at the start

The subject and the angle in a sentence or two, any facts you want the article to carry, links to documentation for anything that needs verification, images if you own the rights, and the names and titles of anyone who should be quoted. Survey data, usage statistics, pricing history or before-and-after figures are worth more than any amount of company background, because they are what a general reader can hold on to.

Drafting, review and revision

The article is written to fit the section it is aimed at, in the register the publication uses, and comes back to you for factual review. Your job at that stage is accuracy: names, titles, numbers, product descriptions, spelling of your own brand. Rewriting the piece back toward marketing language is the most common way an accepted angle stops working.

Publication and the live link

Once the publisher accepts and schedules the piece, it appears in the relevant section and you get the URL. What you receive is the published page itself, not a distribution summary describing where a release was sent. Delivery timing and the current fee are shown in the pricing and metrics panel on this page.

How this route compares with the alternatives

Who Writes the Article and Whose Name Goes On It

The article is written by a professional writer working to the publication's format, and attribution follows whatever the publisher's policy specifies for the section it runs in, which may be a staff or contributor byline, a desk credit or a submitted-content designation. Nobody outside the publisher decides that, and any provider who tells you in advance exactly whose name will appear is describing something they do not control.

Why you should not write it yourself

Most first-party drafts fail for the same reasons: they open with the company rather than the situation, they carry three adjectives where one fact belongs, they hedge every claim into meaninglessness, and they order information by internal importance rather than reader interest. A writer who knows the format fixes that structurally. Supply what you have as raw material, not as finished copy.

Quotes, spokespeople and how they read

Quotes exist to say something the surrounding prose cannot: an opinion, a judgment, an explanation of why a decision was made, a description of what someone saw. A quote that restates the previous sentence in warmer language is dead weight. Give your spokesperson one real thing to say, and get the name and title exactly right, because that is the part readers and journalists check first.

Where you keep control

• The subject and the angle, agreed before writing starts.
• Every factual statement about your business, product, pricing and people.
• Which links and references appear in the draft submitted for consideration.
• The decision to withdraw before submission if the piece is not what you wanted.

What you do not control is the publisher's final editorial judgment, including headline changes, trims and link handling. That boundary is what keeps the placement worth having.

Editorial Standards, Disclosure and How Links Are Handled

Every claim in the article has to be attributable to something a reader could verify, the piece carries whatever labeling the publisher's policy requires for the section it runs in, and link treatment is decided by the publisher rather than by any distributor.

The verification standard in practice

Statements of fact need a source. If the article says a share of Americans do something, the survey behind it has to exist and be describable. If it says a price rose, the comparison has to be documented. If it says your product does something measurable, the measurement has to be real. Vague authority claims are the first thing an editor removes and the first thing a skeptical reader notices.

Disclosure and labeling

Publishers apply their own labeling conventions to material that arrives through commercial or submitted-content routes, and those conventions vary by section and change over time. Treat the label as part of the product. Readers arriving from search are looking at the substance and the domain it sits on, and misrepresenting how a piece was placed causes far more damage than any label.

Followed links: the honest position

No distributor can promise that a link in a published article will be followed. Whether links carry SEO value is set by the editorial and technical policy of the publisher, and publishers revise those policies without consulting anyone who places content with them. The RedPress live support team confirms the current position for this outlet before you order, so you buy with an accurate picture rather than a promise. If a provider guarantees a followed link on a national newspaper, they are guaranteeing a decision that belongs to the newspaper, which is a reason to be careful with everything else they tell you. The durable value of the page sits elsewhere in any case: on a Domain Authority 93 domain, in branded search results, and in the summaries assembled about your company, none of which depend on a link attribute.

Why an Article Pitch Gets Turned Down

Rejections here cluster around a small number of causes, and nearly all of them are angle problems rather than industry problems: the piece has no human being in it, the claims cannot be checked, the subject is too narrow for a mass readership, or the copy is written in marketing register. Each is fixable before submission if you know to look for it.

No person, no scene, no number

The most common failure is an article that describes a company and its capabilities without anyone in it. The Post needs a subject a reader can picture: someone who did something, something that costs something, a behavior that changed. A draft with no person, no place and no figure will not hold a reader for a paragraph.

The subject is too specialized for a general audience

A story that would be substantial on a trade site can be too narrow for a general-interest newspaper. Apply the Post's own compression test: the paper has spent its life reducing stories to a headline and a photograph, so if your subject dies when squeezed into six words a stranger would understand, it is not ready. This is a framing problem, not a disqualification. The same subject usually survives if the article is rebuilt around the consequence for ordinary people rather than around the mechanism that produces it.

Unsupported claims and regulated promises

Superlatives with no source, health outcomes stated as certainties, financial results implied as attainable, and competitor comparisons without evidence are all standard reasons for a draft to fail. In consumer categories especially, a single unsupported promise can sink an otherwise publishable article. Strip them or source them before submission.

Register and self-congratulation

Copy that reads as an internal announcement will not pass, and neither will copy that treats the company's own milestone as inherently interesting. The Post's readers have no stake in your anniversary, your rebrand or your new leadership hire unless one of those things affects them. Find the part that does, and lead with it.

What Does a New York Post Article Placement Cost?

The fee for this outlet is shown in the pricing panel on this page rather than in the body copy, because it moves with demand and with the publisher's terms. What is worth explaining here is what the fee buys. Note too that the phrase people search, New York Post press release, covers two entirely different products, and only one of them results in an article on the newspaper's own site.

What the fee covers

• Angle development, including the reframing that turns a company announcement into something a general newspaper can run.
• Professional writing to the publication's format and register, plus a factual review round with you.
• Placement handling with the publisher, including submission and follow-through to publication.
• The live URL on nypost.com once the piece is published, rather than a report describing where a release was sent.

What moves pricing between outlets

Four factors do most of the work. Audience size and quality, where 15M+ monthly visits on a national consumer title costs more than a regional or niche site. Domain strength, where a Domain Authority of 93 commands a premium over mid-tier domains. Editorial selectivity, where publications that reject more submissions charge more for the ones they accept. And the amount of writing and reworking a title's standards demand, which on a mass-market newspaper with a distinctive voice is not trivial. Premium consumer titles sit at the top of the range on all four measures at once.

How to think about the spend

Compare it against a paid campaign that stops the moment the budget stops, or a retainer that bills continuously with no guaranteed placement. A published article is a single purchase that keeps its URL and keeps being citable. Judge it on what remains after a year, not on first-week impressions.

What Results Should You Expect?

Expect an indexed article on a major consumer news domain that surfaces in branded and long-tail searches, a credibility asset you can point to in sales and fundraising conversations, and possible secondary pickup through aggregators and social sharing, with traffic that varies enormously depending on the strength of the angle. Expect it to change how your company is described in search results and in AI-generated summaries. Do not expect a predictable spike in signups.

Search visibility

Pages on high-authority news domains tend to index quickly and rank on queries that combine your brand name with a question or a category term. The practical result is usually that a Post article occupies a position on your own branded results page that would otherwise go to a directory listing, a review aggregator or a competitor comparison. On a broad consumer subject it can pull long-tail traffic in its own right.

Referral traffic and its variance

Traffic from the article itself depends almost entirely on the angle, the section, the headline the publisher chooses and whether the piece gets picked up socially. A consumer story with a surprising figure can travel widely; a narrower business story may reach a smaller audience but still reach the right one. Anyone quoting a specific visitor number in advance is guessing, because the publisher controls placement and promotion.

Credibility and secondary use

Much of the value shows up in places analytics never records: the link in a sales email, the logo strip on a pitch deck, the line in an investor update, the reference a journalist at another outlet finds when checking whether you are real. A masthead this recognizable is understood instantly by people who cannot evaluate your industry, which is exactly the audience deciding whether to take a first meeting.

How it compounds

The effect strengthens when a Post article sits alongside coverage in other credible titles, because a pattern of independent references reads as established presence. One article establishes that you exist; a record across several strong domains establishes what you are known for. Plan the first placement with the second in mind.

Who Should Publish an Article on the New York Post?

This outlet suits consumer-facing brands, founder-led companies with a story a stranger would find interesting, businesses with a genuine New York connection, and any company whose credibility is judged by non-specialists, and it suits them best when there is a person, a price or a behavior at the center of the story. It suits pure business-to-business infrastructure vendors least, unless they are willing to tell their story through the people affected by it.

Consumer brands and direct-to-consumer companies

Products people buy for themselves, use daily and can see in a photograph are the natural fit. Food and drink, apparel, home goods, beauty, fitness, pets, baby and family products, travel services and consumer apps all live inside sections the Post already runs. A launch alone is rarely enough, but a launch attached to a habit, a cost or a cultural shift usually is.

Founders with a story worth telling

The Post responds to people. A founder who left a recognizable career, built something from an apartment, solved a problem they lived with, or is running a business in a way that reads as unlikely gives a general-interest article the human center it needs. Companies that want to get featured on New York Post without putting a person forward are making the job significantly harder for themselves.

Businesses with a real New York anchor

Restaurants, retail locations, real estate, hospitality, local services and city-focused apps start with an advantage, and so does anything touching rent, co-op boards, delivery, parking or the commute. Specific detail matters more than scale here: one storefront with a genuine story is more usable than a national chain with a press office.

Companies selling credibility to non-experts

Financial services, legal and professional services, health and wellness businesses, and any company whose buyers cannot evaluate the underlying expertise all benefit from a masthead a non-specialist recognizes on sight. The article does not certify competence and should never be presented as if it does, but it does establish that a mainstream publisher covered the business.

Why a Post Article Builds Durable Search Authority

A page on a Domain Authority 93 news domain contributes to how search engines and language models characterize your company, and it keeps contributing because the page stays indexed, stays linked from the site's own archive and keeps being retrieved long after the news value has faded. The mechanism is reputational rather than technical, which is why it survives changes in link policy.

Entity association

Search systems assemble an understanding of a company from what independent publishers write about it, not only from what the company writes about itself. An article on a major newspaper that connects your brand to a category, a location and a set of attributes feeds that understanding directly. The wording matters: the way the article describes what you do is the description that circulates.

Branded search real estate

When a buyer types your company name, the results page becomes an argument. A national newspaper article changes the composition of that argument, especially for younger companies whose branded results are otherwise social profiles, aggregator pages and competitor comparisons. The effect persists without further spending.

Visibility in AI answers

Systems that assemble an answer about a company lean on established publishers with long archives and dense crawl coverage, and a paper that has been publishing daily since Hamilton's lifetime is the kind of source likely to be weighted that way. That is a comparatively recent reason to buy a placement and it is becoming one of the strongest, because the answer a model gives about you is now often the first thing a buyer reads. It is also why one article on a trusted domain outperforms identical text scattered across a hundred weak ones.

A Checklist Before You Commission

Run through six questions before you order, because every one of them is cheaper to answer now than after a draft has been written: do you have an angle, a human center, verifiable facts, an accurate spokesperson, a clear internal understanding of what publication means, and a plan for what happens after the article goes live.

The angle and the human center

Can you state the story in one sentence without naming your company? Is there a person, a price or a behavior in that sentence? Would someone with no connection to your industry read past the first line? If any answer is no, work on the angle first. This is the single highest-leverage thing you can do, and it costs nothing.

The facts and the paperwork

Collect the sources for every number you want in the piece: survey methodology, pricing records, usage data, third-party research, official filings. Confirm the exact spelling of names, titles and product names. Check that any images are yours to use. Confirm that nothing you want to say crosses into a health or financial claim that a general newspaper cannot carry.

Expectations and internal alignment

Make sure whoever approves the spend understands that the article is a published feature, not an endorsement, that the publisher controls headline and link decisions, and that referral traffic is variable. Confirm the current link position with the RedPress live support team before ordering rather than assuming. The most common post-publication disappointment is not a bad article but a mismatched expectation.

The plan for afterward

• Where the link will live on your own site, and which page it points readers toward.
• Which sales and fundraising materials get updated the week it publishes.
• How your team will reference it accurately, describing it as coverage rather than as a review or endorsement.
• What the next placement is, so the first one becomes part of a record rather than an isolated event.

How RedPress Compares With the Alternatives

RedPress sells a named outcome on a named publication with the live URL as the deliverable, which is a different product from a wire service that sells distribution volume, an agency that sells time, or a broker that sells access it cannot demonstrate. The comparison is easiest to make on what you hold at the end.

Against wire distribution

Wire services move a release to syndication endpoints and report on where it landed. That has genuine uses, particularly for regulatory and financial announcements that need broad simultaneous distribution. It does not produce an article in the Post's own sections. Someone searching for how to submit a press release to New York Post through a wire is looking for a route that does not exist in that form.

Against agency retainers

An agency bills for effort and relationships and may or may not land a specific title in a given quarter. That is a reasonable model for ongoing communications work and a poor one for a company that needs one specific placement. Buying the placement directly converts an uncertain ongoing cost into a defined one, and it does not preclude an agency handling everything else.

Against unverifiable brokers

Marketplaces built on resold access frequently promise guarantees they cannot honor, particularly around followed links and editorial treatment. The tell is a promise about a decision that belongs to the publisher. RedPress states plainly that link handling is the publisher's call and has support staff confirm the position for each outlet before an order, which is a smaller claim and a checkable one.

What you receive is an article written for the publication, submitted through a route that reaches it, and a live URL you can open. No credit that expires, no recurring charge, no report describing activity in place of a result. Pricing, delivery expectations and current outlet details sit in the panel on this page, and the live support team answers scope questions before you commit.