How Bitget Wallet Card Drove a 214M+ LATAM Cashback Campaign Across 327 Outlets
A worked example of regionally targeted crypto distribution: 9 premium Tier-1 outlets including MEXC, BBC Markets LATAM and The Globe and Mail, paired with 318 vertical placements concentrated in Latin America to drive a ride-sharing cashback campaign in a market where crypto paid advertising is restricted.
9 Premium Tier-1 Outlets · Verified Placements
Every logo represents a live, indexed placement of the Bitget Wallet Card LATAM cashback campaign. Combined Tier-1 reach: 1.2B monthly visitors.
The Challenge
Crypto payment products operate inside one of the most restricted paid-acquisition environments in digital marketing. Meta, Google Ads, TikTok and most regional ad networks across Latin America either ban crypto advertising outright or impose case-by-case approval processes that make sustained performance campaigns operationally impossible.
Bitget Wallet Card's brief was tactical, not brand-building: a ride-sharing cashback promotion needed regional awareness fast enough to drive cardholder activations during the campaign window. The classic paid funnel was unavailable. The campaign needed earned-style media coverage that could carry the cashback offer into LATAM crypto and finance press without triggering platform restrictions, while also generating durable branded search and entity authority for the wallet card product itself.
The Strategy
RedPress configured the Growth Plan with crypto-specialized distribution and a deliberate regional weighting. Three placement decisions shaped the campaign:
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Crypto-credible outlets first, mainstream finance second. MEXC Global is a crypto-native exchange property — placement there carries category credibility no mainstream outlet can replicate. Pairing it with Business News Release, TED Press and BBC Markets builds the bridge from crypto-native trust into mainstream finance editorial visibility.
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Regional concentration over global spread. For a LATAM-targeted cashback offer, blanket global distribution is wasteful. The placement profile concentrated 38% of distribution share in Latin America — including BBC Markets Latin America and regional Spanish/Portuguese financial portals in the standard tier — putting the campaign where cardholder activation actually happens.
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Growth tier matched to campaign objective. A premium 18-outlet global launch would have over-spent for a regional cashback promotion. The 9 Tier-1 + 318 standard mix matched the campaign's actual conversion economics — sufficient authority signal without over-distribution into geographies that don't move card activations.
The Results
The release achieved 327 verified live placements across the RedPress network within the distribution window, with all 9 Tier-1 outlets confirmed indexed. Cumulative monthly traffic of the placement outlets reached 214 million potential impressions, and the release drew 14,294 individual journalist views from terminal feeds during the active syndication period.
Standard outlets — 318 of the total — included LATAM regional crypto press, Spanish and Portuguese financial portals, fintech trade publications and broadcast affiliate websites. The full placement list is verifiable in the live distribution report.
9 Premium Outlets · 1.2B Combined Monthly Traffic
The premium tier of this campaign placed the release on the following high-authority outlets, led by crypto-native MEXC Global and LATAM-focused BBC Markets. Every placement is live, indexed and verifiable in the public distribution report.
| Outlet | Domain | Beat | Monthly Traffic | |
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Business News Release | businessnewsrelease.com | Corporate · Crypto | 247M |
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TED Press | tedpress.com | Tech & Innovation | 242M |
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MEXC Global | mexc.com | Crypto Exchange | 200M |
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BBC Markets | latinamerica.bbc-markets.com | Markets · LATAM | 130M |
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The Globe and Mail | theglobeandmail.com | Tier-1 National (CA) | 126M |
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Fox 80 Affiliate | fox80.com | Broadcast Affiliate | 116M |
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ABC 39 Affiliate | abc39.com | Broadcast Affiliate | 60M |
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Barchart | barchart.com | Trading & Data | 42M |
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Street Insider | streetinsider.com | Equity Markets | 32M |
Monthly traffic data sourced from publicly available independent traffic estimates at time of distribution. Full placement list including all 318 standard-tier outlets is available in the live distribution report.
LATAM-Weighted · 65+ Countries
Distribution share by region across the 327 placements. The 38% LATAM weighting reflects the campaign's target market — ride-sharing cashback activation in Latin American crypto cardholder populations.
Crypto-First · Finance-Bridged
The release was categorized across five editorial beats, leading with Cryptocurrency for category credibility and bridging into mainstream Finance, Markets and Corporate to reach the broader audience that crypto-only distribution leaves out.
Why crypto products need press distribution more than most categories.
The crypto industry's relationship with paid advertising is structurally broken across most consumer markets. The Bitget Wallet Card campaign illustrates how earned-style press distribution operates as a primary acquisition channel — not a supplemental brand-building one.
Platform restriction bypass. Press placements on AP-tier financial outlets are not subject to Meta's, Google's or TikTok's crypto advertising restrictions. A campaign indexed across 327 outlets reaches consumers through search and aggregator paths the paid ad networks have closed off entirely.
Regional precision over global spread. 38% LATAM weighting in a 65-country distribution profile is not an accident — it is a budget allocation decision. Press distribution can be regionally concentrated in ways paid social cannot match without manual ad-set targeting and bid management that crypto restrictions block anyway.
Tier matched to objective. A regional cashback campaign does not need 900 outlets. It needs 9 credible Tier-1 anchors plus regional saturation in the conversion market. Growth Plan economics matched the campaign — premium tier would have over-spent without incremental activation lift.
How We Measured
- Placement count (327) — verified live URLs collected during the distribution window, each independently confirmed for HTTP 200 status and live publication of the release.
- Premium tier (9) — outlets with editorially independent verification, Tier-1 domain authority profile, and independently audited monthly traffic above 30M unique visitors.
- Total reach (214M) — cumulative monthly unique visitors across the 327 placement outlets, calculated at time of distribution from public traffic estimates. This represents potential audience exposure, not measured impressions.
- Journalist views (14,294) — recorded views of the release on journalist-facing terminal feeds during the active syndication window.
- Regional weighting (38% LATAM) — derived from registered country of publication for each placement outlet, with deliberate concentration in target market via Spanish/Portuguese financial press and regional broadcast affiliates.
Questions About This Campaign
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The Growth Plan that delivered 327 placements and 214M reach for Bitget Wallet Card is one of five tiers available, including dedicated crypto and fintech syndication. View packages and run your campaign.