Reuters Press Release: Can You Publish on Reuters? Cost, Rules and Options

Quick Answer

Yes, you can publish a Reuters press release, but it appears in the press releases section of reuters.com, not as a Reuters news story. That section carries releases supplied through Reuters' sponsored newswire partner and the services that sell placement there. A placement is not Reuters journalism and not an endorsement, and coverage written by Reuters reporters cannot be bought from anyone. Reuters also has a separate branded content studio, Reuters Plus, for sponsored campaigns.

Can You Publish a Reuters Press Release?

Yes. In 2024 Reuters signed an exclusive, multi-year agreement that made EZ Newswire its sole sponsored newswire partner, as PRWeek reported at the time. Releases distributed through that arrangement are published in a dedicated section at reuters.com/press-releases.

EZ Newswire itself states that a release in that section is not a news story written by a Reuters journalist. That is the most important fact in this guide. You are paying for your own text to sit on the Reuters domain, in a section kept apart from Reuters reporting and identified as a press release.

Services that sell placements in this section include EZ Newswire, Reuters' sponsored newswire partner, and RedPress, whose Reuters press release placement is arranged through that partner. Other vendors also market "Reuters" packages, so always confirm the exact section before you buy.

When we checked Google on September 14, 2026, pages under reuters.com/press-releases/ dated August 2026 appeared in search results. That does not mean any specific release will be indexed, and no vendor can promise it.

What a placement is not

• It is not a story by a Reuters reporter or editor.
• It is not an endorsement of your company, product or claims.
• It is not a promise that Reuters journalists, or any other outlet, will cover your news.

How to Get on Reuters: The Routes Compared

People say "on Reuters" to mean five very different things. They differ in who writes the words, how the result is labeled and what, if anything, you pay.

How Press Releases Reach Reuters Journalists and Terminals

The other meaning of Reuters press release distribution has nothing to do with the reuters.com section. Newswires send releases into the news feeds that newsrooms and financial platforms subscribe to.

LSEG Workspace, the financial data and news platform from London Stock Exchange Group, lists PR Newswire and Business Wire among its news sources. LSEG also sells a "Press Release Wires" news dataset. Business Wire's own marketing says it delivers releases to Thomson Reuters, among other media.

A release sent on one of those wires can sit in the news stream that terminal users watch and may come in front of Reuters reporters. It is still not a Reuters article, and reporters decide for themselves whether to write anything. Before buying anything sold as "Reuters distribution," ask which of the two routes the vendor means.

Earned Coverage: Getting Reuters to Write About You

Reuters reporting is governed by the Thomson Reuters Trust Principles, which commit the news organization to integrity, independence and freedom from bias. The Reuters Handbook of Journalism draws a clear line between editorial and commercial functions. In practice, no payment, package or partner can buy a Reuters story.

What earns attention is hard news: results, deals, regulatory decisions, market data and developments with economic consequences. A launch with no figures attached is a much harder sell.

How to pitch Reuters reporters

• Find the right correspondent. Reuters covers business by beat and by bureau, so identify the reporter who covers your sector in your region.
• Lead with the hard news. Put the figure, the deal or the decision in the first sentence, with the date it takes effect.
• Be available and on the record. Offer a named executive who can take a call quickly and answer questions on the record.
• Respect exclusivity and embargoes. If you offer an exclusive, do not shop it elsewhere. If you set an embargo, state it up front and keep to it.

Our guide to sending a press release to journalists walks through the outreach step, and these media pitch email examples give you structures to adapt.

Reuters Sponsored Content: What Reuters Plus Sells

Reuters Plus is Reuters' branded content studio. When MediaPost reported its launch as a formal studio in June 2017, it described a team separate from the newsroom that produces content for brands.

According to a 2019 report by The Baron, Reuters Plus content on reuters.com was labeled as sponsored or "provided by" the sponsor, with a note that Reuters journalists were not involved. We could not verify current labels or pricing, so ask the studio directly. It is advertising, so describe it that way.

Is There a Reuters Contributor or Guest Post Program?

We found no public form for submitting guest posts to reuters.com. If a vendor offers a "Reuters guest post" or a "Reuters contributor" slot, ask exactly which section the piece would appear in and how it would be labeled.

The commentary route we could confirm is Reuters Breakingviews, the financial commentary service, which publishes guest views. Its site says it does not accept pre-written submissions and asks for an outline of 100 words or less first.

What Gets Refused Before Publication

Releases for the press releases section pass through editorial review before they go live. The sponsored newswire partner describes human review for structure and fact-checking and asks for verifiable claims. Expect pushback on the following.

• Promotional copy. Second-person sales language, discount codes, pricing tables and slogans read as advertising, not news.
• Investment solicitation. Anything that urges readers to buy a token or security, predicts prices or promises returns.
• Claims you cannot support. "World's first," "market leader" or revenue figures with no source behind them.
• No verifiable company. No working website, no named contact and no location leaves reviewers nothing to check.
• Anything implying Reuters involvement. Wording such as "as reported by Reuters" inside your own release misrepresents the section.

These are common review standards, not a rulebook published by Reuters. Before you write, check the accepted topics and restricted categories for your subject. If you are a listed company, questions about disclosure belong with your counsel, not your distribution vendor.

How Much Does a Reuters Press Release Cost?

The cost depends entirely on the route. Earned coverage costs nothing but time. We found no public pricing for Reuters Plus, and wire distribution into newsroom feeds is priced by each wire service.

For the press releases section, vendors set the price. According to a vendor page dated July 2026, a vendor lists packages at roughly $750–$1,500 per release.

RedPress lists its Reuters placement at $1,400 as of September 2026, with a 7-day delivery window. Every order goes through editorial review, and the subject matter, how the published piece is labeled and link treatment are confirmed before you pay. You approve the final text and receive a placement report listing the live link.

Whoever you buy from, the price covers publication in the section. It does not buy Reuters coverage, pickup by other outlets, search indexing, a fixed lifespan for the URL, any particular link attribute or the right to say Reuters featured or endorsed you.

What You Are Actually Buying: A Checklist

Get these answers in writing before you pay any vendor for a "Reuters" placement.

1. Which page and which route? Confirm the release will appear in the press releases section of reuters.com, not only in a wire feed, and ask for a recent live example.
2. How is it labeled? Ask how the page identifies the content as a press release rather than Reuters reporting.
3. Who reviews it? Ask what can be refused and what happens to your payment if your release is.
4. Who approves the final text? You should see and approve the exact version that goes live.
5. How are links treated? Ask for link treatment in writing, and do not buy on the assumption of any particular attribute.
6. What proof do you get? A report should list the live URL. Compare what is offered with a sample placement report before ordering.
7. What else is promised? Anything beyond publication in the section, such as coverage, pickup or permanence, is a warning sign.

Reuters Press Release Red Flags

Several vendors sell "Reuters" placements, and some also sell "as seen in Reuters" badges. The placement itself can be legitimate; the claims below are not.

• "Reuters will write about you." No vendor controls Reuters reporting.
• "Reuters wrote about us" after a press release placement. Your own release in the press releases section is not a Reuters article, and investors, customers and journalists can check the URL.
• "As seen on Reuters" badges. A badge implies editorial recognition that a press release placement does not carry.
• Guaranteed pickup, rankings or traffic. Nobody can promise what other outlets or search engines will do.
• "Permanent" or "dofollow" promises. We could not verify retention or link attributes for the section, so a vendor promising either should show proof.

How to describe the placement honestly

Accurate: "Our announcement was published in the press releases section of reuters.com." Misleading: "Featured in Reuters," "Reuters reports" or "As seen on Reuters." If a Reuters journalist later reports on the same news, cite that article separately.

A Wire-Ready Reuters Press Release Skeleton

A release that reads like news stands a better chance in review and is more useful to any reporter who sees it. Replace every bracket, and delete any line you cannot fill truthfully.

FOR IMMEDIATE RELEASE

[HEADLINE: WHAT HAPPENED, STATED AS A FACT, NO SUPERLATIVES]

[SUBHEADLINE: ONE CONCRETE DETAIL, SUCH AS A FIGURE, DATE OR PARTNER]

[CITY], [STATE OR COUNTRY], [MONTH DAY, YEAR] — [COMPANY NAME], a [ONE-LINE DESCRIPTION], today announced [THE NEWS IN ONE SENTENCE], effective [DATE].

[PARAGRAPH 2: WHY IT MATTERS, WITH SOURCED FIGURES AND WHO IS AFFECTED]

"[QUOTE THAT EXPLAINS A DECISION OR GIVES CONTEXT, NOT PRAISE]," said [FULL NAME], [TITLE] of [COMPANY NAME].

[PARAGRAPH 3: TERMS YOU CAN DISCLOSE, AVAILABILITY, TIMELINE]

About [COMPANY NAME]

[COMPANY NAME] was founded in [YEAR] and is based in [CITY]. [WHAT IT DOES AND FOR WHOM.] Learn more at [WEBSITE].

Media contact: [FULL NAME], [TITLE], [EMAIL], [PHONE]

###

Here is a filled-in lead for a fictional company: "DENVER, Oct. 6, 2026 — Brightline Analytics, a freight-pricing data company, today announced a data-sharing agreement with three regional rail carriers, effective Nov. 1." It carries no adjectives, no sales pitch and no mention of Reuters.

Follow AP style for press releases for datelines, titles and numbers, and have a named spokesperson ready to take questions the day it goes out.

When Is Reuters Worth It Versus Cheaper Outlets?

A Reuters placement is listed at more than twice the price of any other financial-news placement in the table below, so decide what you need it for. Every option in the table is a press release placement, not editorial coverage.

Reuters makes sense when

• Your audience is investors, finance professionals or international business readers.
• The news is substantial: a funding round, an acquisition, results, a regulatory milestone or a major contract.
• You will use the link accurately in investor updates, partner decks or a press page, described as a press release.

A cheaper outlet makes sense when

• The news is a consumer launch, a local story or a routine update.
• You want several placements for the price of one.

These are RedPress's listed single-outlet prices as of September 2026, and its broader distribution plans start at $169 per campaign with no membership fee. If Reuters is more than the announcement needs, compare an AP News press release placement or a Yahoo Finance press release placement with the same labeling questions in mind.

FAQ — Reuters Press Release

Can you publish a press release on Reuters? Yes, in the press releases section of reuters.com, through Reuters' sponsored newswire partner or a service that sells placement there. The result is your press release on the Reuters domain, not a Reuters news story.

Is a Reuters press release the same as Reuters coverage? No. Coverage is written by Reuters journalists who decide independently what to report. A press release placement is your own text in a separate section, and it is not an endorsement.

How do I submit a press release to Reuters? For the reuters.com section, buy a placement from the sponsored newswire partner or a reseller. To reach reporters, pitch the correspondent who covers your sector. To reach terminal users, use a wire that financial data platforms carry.

How much does a Reuters press release cost? Vendors set prices for the press releases section, and they vary. RedPress lists its Reuters placement at $1,400 as of September 2026, while earned coverage costs nothing but time.

Does Reuters sell sponsored content? Yes, through Reuters Plus, its branded content studio, whose content was reported in 2019 as labeled sponsored. We could not verify current labels or pricing.

Does Reuters accept contributors or guest posts? We found no public guest post form for reuters.com. Reuters Breakingviews publishes guest views, but it says it does not take pre-written submissions and asks for a short outline first.

Can I say my company was featured in Reuters? Not on the strength of a press release placement. Say the release was published in the press releases section of reuters.com.

Are links in a Reuters press release dofollow? We could not verify link attributes for the section. Ask your vendor to state link treatment in writing, and do not buy the placement for link value alone.

Will other outlets pick up my Reuters press release? No one can promise that. Reporters and editors elsewhere make their own decisions.

How long does a Reuters press release stay online? We could not verify a retention period for the section. Save the live URL, a screenshot and your placement report on the day it publishes.

Summary

There are several ways onto Reuters platforms, but only one of them is Reuters journalism, and that one is not for sale.

Key takeaways:

• A Reuters press release is published in the press releases section of reuters.com through Reuters' sponsored newswire partner. It is not Reuters journalism and not an endorsement.
• Releases sent on major wires can reach terminal feeds and newsrooms, but reporters decide whether to write anything.
• Reuters Plus sells branded content, and Breakingviews guest views start with a short outline.
• Ask which page, which label and who approves the text, and ignore promises of coverage, pickup, indexing, permanence or link attributes.
• Pay the Reuters price when the news and the audience justify it; otherwise a lower-cost placement may do the job.

Bottom line: A release on reuters.com is a legitimate paid placement for your own announcement, and it should be bought and described as exactly that. If you want Reuters to write about you, earn it with news worth reporting.

Ready to publish your announcement in the Reuters press releases section? See Reuters placement options →