Press Release Examples: 20 Samples by Type (+ Free Template)

Quick Answer

Press release examples are finished sample announcements — a product launch, a new hire, a funding round — that show the standard press release format in action: headline, dateline, lead, body, quote, boilerplate, media contact and ###. Below are 20 short fictional samples organized by type, plus one fill-in-the-blank template. Pick the closest example, keep its structure and swap in your own facts.

How to Use These Press Release Examples

This page is a gallery, not a writing course. Every press release sample below is short, fictional and built on one skeleton, so you can see how the format fits a launch, a hire, an outage or an album.

Skim the format table, copy the template, then jump to the matching example. For the full step-by-step process, follow our guide on how to write a press release.

Press Release Format at a Glance

Nearly every release uses these parts in this order. New to the document itself? Start with what a press release is.

Most releases also open with "FOR IMMEDIATE RELEASE" or an embargo line. Each press release format example below uses AP-style datelines: the city in capitals, AP state abbreviations such as Calif. rather than postal codes (a few states, like Texas, are spelled out), major cities like Seattle standing alone and months abbreviated before a date (Sept. 15, but March 3). The full rules are in our AP style press release guide.

Free Press Release Template

Copy this sample press release template and replace everything in square brackets. Delete any line that doesn't apply.

FOR IMMEDIATE RELEASE

[HEADLINE: COMPANY NAME + ACTIVE VERB + WHAT HAPPENED]

[Subheadline: one sentence with the most important supporting detail]

[CITY, State], [Month Day, Year] — [Company Name], [one-line description of the company], today announced [the news]. [One or two sentences on when, where and why it matters.]

[Second paragraph: key details such as features, dates, prices, locations, terms and who benefits.]

"[Quote explaining why this news matters, not repeating what happened]," said [Full Name], [title] at [Company Name].

[Third paragraph: supporting facts, availability, next steps and where readers can learn more.]

[Optional second quote from a partner, customer or investor.]

About [Company Name]

[Two to four sentences: what the company does, whom it serves, where it is based and when it was founded. Include the website.]

Media Contact

[Full Name]
[Title]
[Company Name]
[Email]
[Phone]

###

Press Release Examples by Type

Each sample shows a headline, dateline, two short paragraphs and a quote. Add the boilerplate and media contact from the template before you publish. All companies, people, products and figures are fictional.

1. Product Launch Press Release Example

Use this when a new product, service or major version becomes available.

Fernwood Robotics Launches Tidy One, a Compact Cleaning Robot Built for Small Offices

AUSTIN, Texas, Sept. 15, 2026 — Fernwood Robotics today launched Tidy One, a floor-cleaning robot designed for offices under 5,000 square feet. The robot vacuums and mops in a single pass and runs on a schedule set from a web dashboard.

Tidy One is available now on the Fernwood Robotics website for $1,299 with a two-year warranty. Shipping begins Sept. 29 in the United States and Canada.

"Small offices kept telling us that robots built for homes can't keep up with a busy workday," said Priya Castellano, CEO of Fernwood Robotics.

###

See our full product launch press release example.

2. Executive Appointment or New Hire Press Release Example

Use this when a senior leader or notable hire joins your organization or is promoted.

Marlowe & Pike Logistics Names Dana Whitfield Chief Operating Officer

COLUMBUS, Ohio, Oct. 1, 2026 — Marlowe & Pike Logistics, a regional freight and warehousing company, today named Dana Whitfield chief operating officer, effective Oct. 19. Whitfield will oversee the company's six distribution centers.

Whitfield joins from a national logistics provider, where she led warehouse automation projects. She succeeds Carl Benton, who is retiring after 22 years with the company.

"Dana has already built the kind of operation we want to become," said Martin Okafor, president and CEO of Marlowe & Pike Logistics. "Her experience will shape our next five years."

###

3. Partnership Press Release Example

Use this when two organizations team up on something customers will notice.

Cairnwell Analytics and Larkspur Family Clinics Partner to Reduce Missed Appointments

DENVER, Sept. 22, 2026 — Cairnwell Analytics, a health care scheduling software company, today announced a partnership with Larkspur Family Clinics to bring predictive appointment reminders to Larkspur's 14 clinics in Colorado.

Cairnwell's software will flag appointments at risk of a no-show and send patients a reminder by text or phone, with a simple option to reschedule. The rollout begins in November at Larkspur's pediatric clinics.

"An empty appointment slot is a patient who didn't get care," said Dr. Elena Marsh, chief medical officer of Larkspur Family Clinics.

###

See our partnership press release template.

4. Funding Round Press Release Example

Use this when you close a round and can name the amount and the lead investor.

Quarryhill Software Raises $8 Million Series A to Expand Payroll Tools for Restaurants

INDIANAPOLIS, Oct. 8, 2026 — Quarryhill Software, which makes payroll and tip-management software for independent restaurants, today announced an $8 million Series A round led by Redfern Peak Ventures.

The company will use the funding to double its engineering team, add same-day tip payouts and expand from 12 states to nationwide coverage by the end of 2027.

"Restaurant owners shouldn't need an accountant to pay their staff on a Friday night," said Marcus Bell, co-founder and CEO of Quarryhill Software. "This round brings that simplicity to every state."

###

See our funding round press release template.

5. Award Win Press Release Example

Use this when a recognized third party honors your company, product or team.

Saltmarsh Coffee Roasters Named Small Roaster of the Year by Coastal Specialty Coffee Guild

CHARLESTON, S.C., Nov. 3, 2026 — Saltmarsh Coffee Roasters has been named Small Roaster of the Year at the Coastal Specialty Coffee Guild's annual awards, held Oct. 30 in Savannah, Georgia.

The award recognizes Saltmarsh's direct-trade program with coffee farms in Honduras and its free barista training course for local high school students.

"We roast in a converted garage with a team of nine, so this means a lot," said Nina Alvarez, founder of Saltmarsh Coffee Roasters. "It belongs to our farmers as much as to us."

###

6. Event Announcement Press Release Example

Use this when you want attendees and reporters to save the date for a public event.

Heartland Maker Expo Returns to Des Moines With Its Largest Workshop Lineup Yet

DES MOINES, Iowa, Feb. 9, 2027 — The Heartland Maker Expo will return April 17-18 to downtown Des Moines with more than 60 hands-on workshops in woodworking, electronics, 3D printing and textile arts. The expo is organized by the nonprofit Prairie Build Collective.

Tickets go on sale March 1 at $15 for adults, and children under 12 attend free.

"The expo is where a kid builds a first circuit next to someone who does it for a living," said Owen Taylor, executive director of Prairie Build Collective.

###

See our event press release template.

7. Grand Opening Press Release Example

Use this when a new store, restaurant, clinic or showroom opens its doors.

Larkfield Tile & Stone Opens First Arizona Showroom in Scottsdale

SCOTTSDALE, Ariz., March 2, 2027 — Larkfield Tile & Stone will open its first Arizona showroom in Scottsdale on March 20. The 9,000-square-foot space displays more than 2,000 tile, stone and countertop samples and offers free design consultations by appointment.

A public grand opening runs from 10 a.m. to 4 p.m. on March 20, with a ribbon cutting at 11 a.m.

"Arizona homeowners have been driving to our Las Vegas showroom for years," said Rafael Ortiz, co-owner of Larkfield Tile & Stone. "Now we can meet them closer to home."

###

8. Rebrand Press Release Example

Use this when your name or identity changes and customers need to know what stays the same.

Hollins & Grey Insurance Rebrands as Keelstone Insurance

RALEIGH, N.C., Jan. 11, 2027 — Hollins & Grey Insurance, an independent agency serving small businesses in North Carolina and Virginia, today announced it has changed its name to Keelstone Insurance. The new name, logo and website take effect immediately.

The agency's ownership, staff, offices and phone numbers are unchanged, and clients do not need to take any action on existing policies.

"Our founders retired years ago, and the old name no longer described who we are," said Hannah Price, managing partner at Keelstone Insurance. "The name is new, but the service stays the same."

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9. Acquisition Press Release Example

Use this when you buy a business or are acquired and the deal can be made public.

Ashgrove Systems Acquires Datawren to Add Real-Time Reporting to Its Field Service Platform

SEATTLE, Oct. 20, 2026 — Ashgrove Systems, a provider of field service management software, today announced it has acquired Datawren, a Portland, Oregon-based developer of real-time reporting tools. Financial terms were not disclosed.

Datawren's 35 employees will join Ashgrove, and its reporting dashboards will be built into Ashgrove's platform in early 2027. Existing Datawren customers will continue to receive support without interruption.

"Our customers kept asking for live reporting, and Datawren had already built it," said Tom Reilly, CEO of Ashgrove Systems.

###

10. Company Milestone Press Release Example

Use this when you reach a number, anniversary or first that shows momentum.

Emberlane Candle Co. Ships Its One-Millionth Hand-Poured Candle

PORTLAND, Ore., Dec. 1, 2026 — Emberlane Candle Co. today shipped its one-millionth hand-poured candle, eight years after its founders began making candles in a rented kitchen. The milestone order went to a customer in Bangor, Maine.

The company now employs 48 people at its Portland workshop and sells through more than 300 independent retailers. To mark the occasion, Emberlane will donate $10,000 to a local job-training nonprofit.

"We still pour every candle by hand," said Lucy Brennan, co-founder of Emberlane Candle Co. "A million of them is a good reason to thank the people who got us here."

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11. Nonprofit Fundraiser Press Release Example

Use this when a nonprofit launches a campaign with a clear goal and deadline.

Riverbend Literacy Project Launches $250,000 Campaign to Put Books in 5,000 Homes

MADISON, Wis., Sept. 28, 2026 — The Riverbend Literacy Project, a nonprofit that provides free books and reading tutors to local families, today launched a $250,000 campaign to deliver home libraries to 5,000 children by summer 2027.

Each $50 donation funds 10 new books for one child. A local family foundation will match gifts up to $50,000 through Dec. 31. Donations are accepted on the organization's website.

"Every child deserves a shelf of books to call their own," said Grace Nwosu, executive director of the Riverbend Literacy Project.

###

12. Book Launch Press Release Example

Use this when a book is published and you want reviews, interviews or readers at events.

Wrenfield Press Publishes Maren Oakes' Debut Novel 'Harbor of Small Hours'

ASHEVILLE, N.C., April 6, 2027 — Wrenfield Press today published "Harbor of Small Hours," the debut novel by Asheville author Maren Oakes. The book follows a lighthouse keeper's daughter who returns to a fading fishing town to settle her father's debts.

The novel is available in hardcover, e-book and audiobook. Oakes will read and sign copies on April 10 at 7 p.m. at Fold & Spine Books in Asheville, followed by stops in Charlotte, Richmond and Atlanta.

"I wanted to write about the places people leave and the reasons they come back," Oakes said.

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See our full book press release sample.

13. Mobile App Launch Press Release Example

Use this when an app goes live and its purpose fits in one line.

Mossgate Studio Launches Rootbeam, a Free App That Builds Care Schedules for Houseplants

BOULDER, Colo., Feb. 16, 2027 — Mossgate Studio today released Rootbeam, a mobile app that identifies houseplants from a photo and creates a watering and light schedule for each one. Reminders adjust to the season and local humidity.

Rootbeam is free to download in the major mobile app stores. An optional premium tier at $2.99 a month adds pest diagnosis and a plant-care journal.

"Most houseplants don't die from neglect — they die from guessing," said Leah Kim, founder of Mossgate Studio. "Rootbeam replaces the guessing with a plan."

###

14. Research Report or Survey Results Press Release Example

Use this when you publish original research and can share the method, sample size and dates.

[Illustrative example data: every figure in this sample is invented and does not come from a real survey.]

Oakhurst Workplace Institute Survey: Hybrid Employees Rank Quiet Space Above Free Meals

MINNEAPOLIS, Nov. 10, 2026 — Hybrid employees value quiet workspace more than office perks, according to a new survey from the Oakhurst Workplace Institute. Of 1,200 full-time U.S. hybrid workers surveyed, 64% named "a quiet place to focus" as the office feature they want most, compared with 18% who chose free meals.

The online survey was conducted Oct. 1-14, 2026. The full report and methodology are available on the institute's website.

"People come to the office to get focused work done," said Samuel Greer, research director at the Oakhurst Workplace Institute.

###

15. New Office or Expansion Press Release Example

Use this when you open a location, enter a new market or announce a hiring plan.

Cobaltline Engineering Opens Salt Lake City Office, Plans to Hire 40 Engineers

SALT LAKE CITY, Jan. 25, 2027 — Cobaltline Engineering, a structural engineering firm specializing in mass-timber buildings, today opened its second office in Salt Lake City. The office will serve clients across Utah, Idaho and Nevada.

The firm plans to hire 40 engineers and drafters in Salt Lake City over the next two years. Its headquarters remain in Sacramento, California.

"More of our projects are in the Mountain West, and our clients want engineers who can be on site the same day," said Andrea Voss, principal at Cobaltline Engineering.

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16. Podcast Launch Press Release Example

Use this when a new show debuts and you want listeners and guests to find it.

Corkboard Media Launches 'Ledger & Lantern,' a Weekly Podcast on Small-Business Finance

PHILADELPHIA, Sept. 21, 2026 — Corkboard Media today launched "Ledger & Lantern," a weekly podcast that walks small-business owners through one money decision per episode, from pricing a first hire to preparing for a bank loan.

New 25-minute episodes are released every Tuesday on major podcast platforms, starting with cash-flow forecasting and sales tax basics. Host Rosa Delgado is a certified public accountant who has advised small businesses for 15 years.

"Owners don't need more jargon — they need someone to explain the next decision in plain English," Delgado said.

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17. Music Release Press Release Example

Use this when an artist releases a single, EP or album, or announces a tour.

Indie-Folk Duo Wren & Harbor Release Second Album 'Low Tide Radio'

NASHVILLE, Tenn., May 7, 2027 — Indie-folk duo Wren & Harbor today released "Low Tide Radio," their second full-length album, on Kiln House Records. The 11-track record was recorded live over five days in a converted church outside Nashville.

The album is streaming now on major platforms, with vinyl available from the duo's website. A 24-city North American tour begins May 20 in Louisville, Kentucky.

"We wanted the album to sound like two people in a room, because that's what it was," said Clara Wren of Wren & Harbor.

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See our music artist press release example.

18. Customer Milestone or Case Study Press Release Example

Use this when a customer agrees in writing to share a measurable result.

Millbrook Market Co-op Cuts Produce Waste by a Third With Tollgate Forecasting

MILWAUKEE, March 15, 2027 — Tollgate Software today shared results from Millbrook Market Co-op, a three-store grocery cooperative in Wisconsin, which reduced produce waste by about one-third in its first year using Tollgate's demand-forecasting platform.

Millbrook replaced spreadsheet ordering with daily forecasts that factor in weather and local events. The co-op used the savings to add a second delivery day for rural members.

"We used to guess how many peaches to order. Now the forecast is usually right, and our compost bins are a lot lighter," said Ben Hargrove, operations manager at Millbrook Market Co-op.

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19. Product Recall or Service Disruption Press Release Example

Use this when an outage, defect or safety issue affects customers. Regulated recalls follow the agency's process — for consumer products, the U.S. Consumer Product Safety Commission typically issues a joint news release with the company — so involve the agency and legal counsel. This sample is a service disruption notice.

Stoneharbor Cloud Restores Service After Sept. 22 Outage, Outlines Next Steps for Customers

PHOENIX, Sept. 23, 2026 — Stoneharbor Cloud, a web hosting provider, has restored service after an outage on Sept. 22 left some customer websites unavailable for up to six hours. A failed network upgrade caused the disruption, and no customer data was lost or accessed.

Affected customers will receive an automatic service credit. A detailed incident report is available on Stoneharbor's status page.

"Our customers run their businesses on us, and we let them down," said Keith Moreno, CEO of Stoneharbor Cloud. "We are sorry, and we are changing how we roll out upgrades."

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20. Website or Platform Relaunch Press Release Example

Use this when a redesign changes what users can do, not just how the site looks.

Harborline Learning Relaunches Online Course Platform With Captions in 12 Languages

SAN DIEGO, Feb. 2, 2027 — Harborline Learning today relaunched its online course platform with a redesigned mobile experience, offline downloads and captions in 12 languages across its catalog of 900 professional-skills courses.

Existing learners keep their progress, certificates and saved notes, with no login changes required. Companies that use Harborline for team training also gain a dashboard for tracking course completion.

"Many of our learners study on a phone during a commute or a lunch break, so we rebuilt the platform around that," said Maya Chen, chief product officer at Harborline Learning.

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Which Example Should You Use?

Find your announcement, then put its key detail in your lead.

What Makes a Good Press Release Example

Good press release examples share these habits, whatever the news. Use them to check your draft.

• The news comes first. The opening sentence says who did what.
• The headline is specific. "Quarryhill Software Raises $8 Million Series A" beats "Exciting News From Quarryhill."
• The details are concrete. Dates, prices, places and names answer a reporter's first questions.
• The quote adds perspective. It explains why the news matters instead of repeating the lead.
• The tone is neutral. Third person, no sales pitch and no unproven claims like "industry-leading."
• It covers one announcement. Two stories in one release weaken both.
• The format is complete. Dateline, boilerplate, media contact and ### are all there.

Mistakes to Avoid When Adapting Press Release Examples

Borrowed samples tend to fail in predictable ways: leftover brackets or another company's name, news buried in the third paragraph, superlatives nobody can verify and a dateline copied in the wrong style. For a longer checklist, see these 15 press release mistakes to avoid.

Publishing Your Finished Press Release

Once it's written, pitch the release to relevant reporters or use a distribution service that publishes it on news sites. At RedPress, editors review each release against editorial guidelines and can rewrite it to meet outlet requirements, and you approve the final version before distribution. Every campaign includes a placement report listing the live links, and plans are priced per campaign with no membership fee, starting at $169.

FAQ — Press Release Examples

What is a good example of a press release? One with the news in the first sentence, a specific headline, concrete details, a quote, and a boilerplate, media contact and ### at the end.

What is the correct press release format? Headline, optional subheadline, dateline, lead, body, quote, boilerplate, media contact and ###. Most releases also carry "FOR IMMEDIATE RELEASE" or an embargo line at the top.

Can I copy a press release template word for word? Copy the structure, not the wording. Replace every bracketed placeholder, rewrite the lead around your own news and delete sections that don't apply.

Does every press release need a quote? Not strictly, but most include one from a named spokesperson, which gives reporters an attributable line.

Should a press release be written in the first person? No. Use the third person and keep "we" and "our" inside quotes.

What does ### mean at the end of a press release? It marks the end of the release. Some writers use "-30-," an older newsroom mark with the same meaning.

How long should a press release be? Long enough to cover the facts, short enough to scan. If yours runs well past a page, check whether it holds two announcements.

Summary

Press release examples work best as patterns: keep the structure and replace every detail with your own verified facts.

Key takeaways:

• The standard order is headline, subheadline, dateline, lead, body, quote, boilerplate, media contact and ###.
• Start from the master template, then borrow the angle from the matching example.
• Every announcement type has one key detail editors look for first.
• Keep the tone neutral and third person, and cut claims you can't prove.
• Label survey data clearly, and coordinate regulated recalls with the agency and counsel.

Bottom line: A good press release is a news story a reporter could use with minimal edits: structure from the template, angle from the examples, facts from you.

Ready to put your announcement in front of news sites? See RedPress plans from $169 →